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The Alliance Leader’s Cloud Co-sell Playbook

Tackle.io

Introduction Co-selling is a game-changer for ISVs. Through co-sell, an ISV can steadily build sales momentum with trusted Cloud Partners, increase sales efficiency, and scale the business, all while helping the Cloud Provider to expand its own business. Co-selling and Marketplace go hand-in-hand to keep software deals flowing.

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Growing Through a Downturn: How Co-sell + Marketplace Opens New Doors

Tackle.io

The good news is that Cloud GTM offers a particularly effective way for companies to weather an economic rough patch, and better yet, opens new doors for future growth—especially through a solid strategy that leverages co-sell and the Cloud Marketplaces. Co-sell and Marketplace are very much interconnected,” Jessica said.

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The PartnerTap Story: A Company Built to Last

PartnerTap

Forming an Alliance. This was the beginning of an alliance and partnership that eventually led to the founding of PartnerTap. Co-Founders. All three co-founders knew they needed feedback from their users and future clients, so they began beta testing with real salespeople and asking them about the UX and UI.

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Datometry Partners with Tackle to Drive 25x ROI on Microsoft commercial marketplace

Tackle.io

Datometry and Microsoft saw an opportunity to accelerate their mutual success through co-selling, but Datometry needed a transactable listing on the Microsoft commercial marketplace to get started. Microsoft recommended Tackle as the fastest path to creating Datometry’s Marketplace presence.

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Datometry Partners with Tackle to Drive 25x ROI on Microsoft commercial marketplace

Tackle.io

Datometry and Microsoft saw an opportunity to accelerate their mutual success through co-selling, but Datometry needed a transactable listing on the Microsoft commercial marketplace to get started. co-sell program and relationship with Cloud partners. Co-selling Benefits the Whole Ecosystem. Head of Microsoft Alliance.

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Datometry Partners with Tackle to Drive 25x ROI on Microsoft commercial marketplace

Tackle.io

Datometry and Microsoft saw an opportunity to accelerate their mutual success through co-selling, but Datometry needed a transactable listing on the Microsoft commercial marketplace to get started. co-sell program and relationship with Cloud partners. Co-selling Benefits the Whole Ecosystem. Head of Microsoft Alliance.

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Channel Chats Episode 2: Partner Insights From a Cloud Leader

PLM Alliances

In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , SVP WW Partners & Alliances. Co-selling versus re-selling with partners. Highlights of the conversation include: What's unique about channel management at Snowflake. Aligning channel and field sales.