Tackle.io

OCTOBER 6, 2023

Companies that find the most success with Cloud GTM have done so because they’ve engineered their products to complement the cloud ecosystem. On top of that, successful co-selling is absolutely dependent upon a cooperative relationship with the Cloud Provider, clarified and evangelized through a “better together” story.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Strategic partnership 52

IBM Business Partners

JUNE 2, 2023

IBM Consulting’s Accelerated Incremental Mainframe Modernization Legacy applications, while being the current crown jewels of states’ IT ecosystems, hinder business agility and are expensive and complicated, therefore making any rebuild, refactor or integration attempts risky.

Co-Alliance 89

Co-Alliance Channels and alliances Ecosystems Engineering 89

Tackle.io

MAY 10, 2022

And through co-selling – a strategic sales alignment between Independent Software Vendors (ISVs) and Cloud Providers (CPs) – startups can build serious traction. What exactly is co-selling? In a co-selling relationship, the Cloud Provider’s sales team will provide leads to the ISV or recommend the ISV’s product to cloud buyers.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Energy 52

Tackle.io

MAY 10, 2022

And through co-selling – a strategic sales alignment between Independent Software Vendors (ISVs) and Cloud Providers (CPs) – startups can build serious traction. . What exactly is co-selling? In a co-selling relationship, the Cloud Provider’s sales team will provide leads to the ISV or recommend the ISV’s product to cloud buyers.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Energy 52

Tackle.io

MAY 10, 2022

And through co-selling – a strategic sales alignment between Independent Software Vendors (ISVs) and Cloud Providers (CPs) – startups can build serious traction. What exactly is co-selling? In a co-selling relationship, the Cloud Provider’s sales team will provide leads to the ISV or recommend the ISV’s product to cloud buyers.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Energy 52

Tackle.io

APRIL 27, 2021

And I’ve been pretty involved in Marketplaces for the last five or six, that time spent at Trend Micro, a big global cybersecurity company and really spent a lot of time understanding the journey going from traditional sales models of direct in a really well-built channel to new models like Marketplace selling. Eric Elias: Yeah.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

Mindmatrix

MARCH 1, 2024

Leading sales ecosystem, next-gen PRM and partner marketing solutions provider, Mindmatrix, takes the lead in Solution Ecosystem Enablement by helping build solution-based Marketplaces and ecosystems that drive better business outcomes. in relation to the solution they are pitching.

Ecosystems 45

Ecosystems Co-Alliance Channels and alliances Alliance management 45

PartnerTap

FEBRUARY 3, 2021

Building and scaling a successful co-sell program is challenging because effective co-selling requires engagement between partnering field sales teams. We’ve seen many companies establish co-selling programs where their smaller partners pay for an elite co-sell status with the promise of access to their field teams.

Co-Alliance 246

Co-Alliance Channels and alliances Ecosystems Finance 246

Mindmatrix

FEBRUARY 13, 2024

These partner, product and solution locators are equipped with powerful buyer-driven search engines that allow end-customers to search the platform database and locate the partner (seller), product or solution that meets their requirements. is more than a partner relationship management (PRM) or channel marketing (TCMA) platform.

Ecosystems 45

Ecosystems Channels and alliances Co-Alliance Engineering 45

Mindmatrix

NOVEMBER 9, 2023

Personalized video assets are one of the many industry-firsts by Mindmatrix Pittsburgh, PA: Partner marketing and sales enablement service provider, Mindmatrix has taken its platform Bridge’s personalized asset generation and co-branding capabilities to a whole new level with its video personalization feature.

Ecosystems 40

Ecosystems Co-Alliance Channels and alliances Marketing alliance 40

Tackle.io

OCTOBER 26, 2022

For the third year in a row, Tackle surveyed both B2B software sellers and buyers about their participation in the Marketplaces, the value they get from the Marketplaces, the roadblocks they face, and the reasons they believe Cloud Marketplaces have the potential to become the revenue channel of the future.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Ecosystems 52

PLM Alliances

AUGUST 21, 2022

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. The six disciplines of channel management.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

Channel Insider

APRIL 19, 2022

Tech Mahindra is a multinational technology services company and one of India’s most prominent IT vendors, specializing in IT consulting, digital transformation, engineering, and business process management. By leveraging behavioral experience insights and CRM data across channels, Stella aims to accelerate e-commerce processes.

Channels and alliances 74

Channels and alliances Co-Alliance Life science Engineering 74

PLM Alliances

MAY 16, 2020

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. The six disciplines of channel management.

Channel management 59

Channel management Successful channels Channels and alliances Co-Alliance 59

Tackle.io

SEPTEMBER 28, 2023

Through co-sell, ISVs can steadily build sales momentum with trusted Cloud Partners, close more deals faster, and increase sales efficiency. Co-sell (and building relationships with Cloud Providers) is the glue that holds together an effective Cloud GTM strategy. Here are some of their tips and observations.

Co-Alliance 52

Co-Alliance Channels and alliances Engineering Legal 52

Tackle.io

JUNE 30, 2023

In the simplest terms, Cloud GTM is the strategy a software company employs to leverage Cloud Provider ecosystems to drive lift to their revenue strategy. Clearly, economic headwinds seem to have little effect on the growth of Cloud Marketplaces and cloud ecosystems.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

JUNE 9, 2023

Although Cloud Marketplaces — and your listing — are an essential part of the revenue puzzle, they’re actually pieces of a larger Cloud go-to-market strategy, which is a strategy for leveraging the Cloud Provider ecosystems to drive revenue. They view the Marketplace as a series of check-boxes on the way to co-sell,” he says.

Co-Alliance 98

Co-Alliance Channels and alliances Strategic partnership Ecosystems 98

Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Reach out to all of the ecosystems,” she said. AWS will help you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Read more: Co-selling 101 for Startups: Stand Out in a Crowded Field.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Impartner

JUNE 3, 2016

Gorilla joins growing list of Impartner channel partners worldwide focused on meeting exploding market demand for Partner Relationship Management solutions. “A partner-centric portal plays a key role in the way vendors are perceived by the channel.

Ecosystems 40

Ecosystems Channels and alliances Co-Alliance Strategic alliances 40

Tackle.io

MARCH 23, 2022

I joined Tugboat Logic as a VP of alliances and channels since early 2021. My role is to build a global network of technology alliances, channel resellers, MSP advisory firms, as well as a network of auditors that can help us and help our mutual customers implement the audit readiness and compliance automation solution.

Co-Alliance 52

Co-Alliance Channels and alliances Finance Engineering 52

Tackle.io

SEPTEMBER 1, 2021

I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. A lot of times even preparing for that kind of organic self-service drive-by purchase, when those aren’t actually the purchases that happen the most frequently, causes people to over-engineer. How many listings?

Channels and alliances 52

Channels and alliances Co-Alliance Finance Engineering 52

Magnetrix

APRIL 7, 2022

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. What should channel partners do to maintain a mutually beneficial relationship? Conclusion. Closing comments.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. So, a pretty amazing statistic. And how do I make sure they know it exists?

Finance 52

Finance Credit Co-Alliance Utilities 52

Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. So, a pretty amazing statistic. And how do I make sure they know it exists?

Finance 52

Finance Credit Co-Alliance Utilities 52

Tackle.io

SEPTEMBER 12, 2022

She’s the head of VC & startup ecosystems for the Americas at Google Cloud. Like me, lots of time in kind of the go-to-market channel sales world, including great companies like GitHub and Twistlock, which is now part of Palo Alto and ExtraHop, which had an equity event, what, about a year ago, I think, give or take?

Credit 52

Credit Co-Alliance Ecosystems Channels and alliances 52

Tackle.io

NOVEMBER 2, 2023

They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. Over the next few years, finance leaders will get on board with Cloud GTM being one of the most efficient revenue channels in their business.

Co-Alliance 75

Co-Alliance Channels and alliances Finance Ecosystems 75

Tackle.io

SEPTEMBER 21, 2021

About half of respondents held titles in Alliances, Channel, and Partner Management. Satya Nadella, CEO of Microsoft, spoke about Azure Marketplace in his Microsoft Inspire keynote for the first time ever this year, showcasing the company’s investment in its partner ecosystem. .

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Satya Nadella, CEO of Microsoft, spoke about Azure Marketplace in his Microsoft Inspire keynote for the first time ever this year, showcasing the company’s investment in its partner ecosystem.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Satya Nadella, CEO of Microsoft, spoke about Azure Marketplace in his Microsoft Inspire keynote for the first time ever this year, showcasing the company’s investment in its partner ecosystem. .

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52