Channel Insider

JANUARY 14, 2022

A great channel partner is in the eye of the beholder and can depend on whom you ask. Analysts, industry groups, IT vendors, and customers all have their own views on the best IT channel partners. Here are our picks for the 22 best IT channel partners in 2022. Best IT Channel Partners What is an IT Channel Partner?

Channels and alliances 72

Channels and alliances Partnering capability and readiness Strategic alliances System integrators 72

PLM Alliances

AUGUST 21, 2022

In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , SVP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Aligning channel and field sales. Co-selling versus re-selling with partners.

Channels and alliances 52

Channels and alliances Co-Alliance Channel strategies Channel management 52

Tackle.io

MAY 16, 2023

Co-selling: The Engine of Cloud GTM Although co-selling is a vital component of building relationships with Cloud Providers and scaling through Marketplaces, it’s actually one piece of a larger system: Cloud go-to-market (GTM). With Cloud GTM , software sellers leverage the Cloud Provider ecosystems to drive revenue.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Finance 52

Magnetrix

MARCH 11, 2021

Channel sales slowed; or crashed; dramatically, and both vendors and channel partners found their established partner programs ill-equipped to cope with the fallout. With market indicators pointing to partner-centricity as the key to success, here are seven essential steps to building a highly-profitable channel sales strategy.

Channels and alliances 98

Channels and alliances Channel strategies Successful channels Ecosystems 98

PartnerTap

JANUARY 26, 2022

Forming an Alliance. It was her idea for an automated account mapping solution, one desperately needed by channel teams to increase revenue. This was the beginning of an alliance and partnership that eventually led to the founding of PartnerTap. PartnerTap was exactly what the market was looking for. Search for Success.

Channels and alliances 244

Channels and alliances Co-Alliance Channel management Ecosystems 244

IBM Business Partners

MAY 9, 2023

If you’ve followed IBM over the past few years, you know how critical the IBM Ecosystem is to our growth strategy. It’s why we gave partners access to the same training and enablement as IBMers last year, launched a new partner program in January, and continue investing in and growing the IBM Ecosystem.

Channels and alliances 101

Channels and alliances Ecosystems Engineering Collaboration 101

PLM Alliances

MARCH 29, 2023

Kate Caday and Ryan Hasson – leaders of ecosystem strategy and automation at Spur Reply – (virtually) sat down to discuss some simple ways to optimize the partner experience without incremental investments. We have Kate Caday, our leader in ecosystem strategy and transformation, and Ryan Hassan, our leader in ecosystem automation.

Ecosystems 52

Ecosystems Channels and alliances System integrators Alliance strategy 52

Mindmatrix

FEBRUARY 2, 2024

It involves creating partnerships, alliances, and collaborations to enhance business growth, expand market reach, and drive innovation. We realize that is a shocking statement, as the channel’s primary business goal is to accelerate revenue, not simply administer it.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Ecosystems 52

PLM Alliances

MAY 16, 2020

You need to re-examine the effectiveness of your channel management efforts. If you are a channel chief your primary role is to generate channel sales. Learn the five key attributes of a great channel revenue acceleration engine. At The Spur Group, we help our clients determine their Channel Health Index.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Channel management Utilities 52

PLM Alliances

MARCH 3, 2022

Partner programs allow you to engage with your partner ecosystem at scale; therefore, your investment into your programs can potentially yield significant results in partner engagement, capability growth, increased capacity, and customer value add. Increased access to your field and other partners in the ecosystem. Sandbox access.

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Credit Legal 52

PLM Alliances

MARCH 3, 2022

Partner programs allow you to engage with your partner ecosystem at scale; therefore, your investment into your programs can potentially yield significant results in partner engagement, capability growth, increased capacity, and customer value add. Increased access to your field and other partners in the ecosystem. Sandbox access.

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Credit Legal 52

Tackle.io

OCTOBER 20, 2023

Essentially, ISVs that build a Cloud GTM strategy as part of the fabric of how they do business will be better equipped to take advantage of the Cloud Provider ecosystem and weather economic storms as they (inevitably) arise. Building Cloud GTM into the organization’s structure is exactly what has helped CrowdStrike become successful.

Co-Alliance 64

Co-Alliance Channels and alliances Engineering Ecosystems 64

IBM Business Partners

JUNE 2, 2023

IBM Consulting’s Accelerated Incremental Mainframe Modernization Legacy applications, while being the current crown jewels of states’ IT ecosystems, hinder business agility and are expensive and complicated, therefore making any rebuild, refactor or integration attempts risky.

Co-Alliance 88

Co-Alliance Channels and alliances Ecosystems Engineering 88

Tackle.io

FEBRUARY 8, 2022

Lacework's engineering team had put together an interim solution, but they needed to be freed up to focus on engineering-related tasks instead. That’s why Lacework partnered with Tackle and its Cloud GTM Platform to provide a zero-engineering approach and deliver everything Lacework needs to launch and grow their Marketplace business.

Channels and alliances 52

Channels and alliances Strategic alliances Engineering Credit 52

Tackle.io

FEBRUARY 8, 2022

Tackle Requires No Engineering, Enables 3x Increase in Average Sale Price. Their engineering team had put together an interim solution, but they needed to be freed up to focus on engineering-related tasks instead. Director, Technology & Strategic Alliances. Why Tackle. KEY OUTCOMES. 3x in revenue growth.

Channels and alliances 52

Channels and alliances Strategic alliances Engineering Credit 52

Tackle.io

MAY 20, 2021

Michael Bull , Director of Strategic Alliances for Fivetran, and Eric Elias , Operations Lead at Astronomer, joined Tackle COO Sanjay Mehta for a webinar all about Organizing for Success with Cloud Marketplaces. . Marketplace now sits within our alliances team, which lives in the sales organization,” Michael said.

Channels and alliances 59

Channels and alliances Legal Finance Strategic alliances 59

Tackle.io

OCTOBER 6, 2023

Companies that find the most success with Cloud GTM have done so because they’ve engineered their products to complement the cloud ecosystem. Instead of looking at net-new logos, compare deal sizes through legacy channels versus Marketplace. While customer acquisition is essential, gaining Cloud GTM momentum can take some time.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Strategic partnership 52

PLM Alliances

AUGUST 21, 2022

A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes. Through years of experience and a rigorous approach, our team of channel experts at The Spur Group have identified five essential steps to guide partner planning. Step #3 Define the required ecosystem need.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Channel management Ecosystems 52

Channel Insider

MAY 26, 2022

Through a review of the top enterprise IT partners and their corresponding partner ecosystems and alliances, these are the partners enterprise organizations can’t live without. The enterprise data company’s other products include integration Platform as a Service (iPaaS), master data management, and data engineering.

Channels and alliances 89

Channels and alliances Telecommunications Engineering Collaboration 89

Tackle.io

MAY 10, 2022

It’s a way to associate the ISV’s products with a trusted brand and create an additional sales channel and revenue generator. It also offers an additional sales channel and revenue generator. It’s one more sales channel with extraordinary opportunities to showcase your products, expand your customer base, and grow revenue.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Energy 52

Tackle.io

MAY 10, 2022

It’s a way to associate the ISV’s products with a trusted brand and create an additional sales channel and revenue generator. It also offers an additional sales channel and revenue generator. It’s one more sales channel with extraordinary opportunities to showcase your products, expand your customer base, and grow revenue.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Energy 52

Mindmatrix

MARCH 1, 2024

Leading sales ecosystem, next-gen PRM and partner marketing solutions provider, Mindmatrix, takes the lead in Solution Ecosystem Enablement by helping build solution-based Marketplaces and ecosystems that drive better business outcomes. in relation to the solution they are pitching. in relation to the solution they are pitching.

Ecosystems 45

Ecosystems Co-Alliance Channels and alliances Alliance management 45

Tackle.io

MAY 10, 2022

It’s a way to associate the ISV’s products with a trusted brand and create an additional sales channel and revenue generator. It also offers an additional sales channel and revenue generator. It’s one more sales channel with extraordinary opportunities to showcase your products, expand your customer base, and grow revenue.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Energy 52

Tackle.io

APRIL 27, 2021

And I’ve been pretty involved in Marketplaces for the last five or six, that time spent at Trend Micro, a big global cybersecurity company and really spent a lot of time understanding the journey going from traditional sales models of direct in a really well-built channel to new models like Marketplace selling. Eric Elias: Yeah.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Engineering 52

PLM Alliances

JUNE 8, 2020

A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes. Through years of experience and a rigorous approach, our team of channel experts at The Spur Group have identified five essential steps to guide partner planning. Step #3 Define the required ecosystem need.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Channel management Ecosystems 52

Mindmatrix

DECEMBER 9, 2021

Channel partners on the other hand, just share whatever they feel is a decent fit, and, if they don’t find the right marketing support and assets, they may instinctively just move on to other vendors’ products and start pushing them instead. Know which asset to use at what time with Mindmatrix’s asset recommendation feature.

Engineering 97

Engineering Channels and alliances Channel alliances Ecosystems 97

Mindmatrix

FEBRUARY 13, 2024

These partner, product and solution locators are equipped with powerful buyer-driven search engines that allow end-customers to search the platform database and locate the partner (seller), product or solution that meets their requirements. is more than a partner relationship management (PRM) or channel marketing (TCMA) platform.

Ecosystems 45

Ecosystems Channels and alliances Co-Alliance Engineering 45

Mindmatrix

NOVEMBER 9, 2023

Bridge already has a strong personalization and asset co-branding engine that allowed users to customize every bit of their sales and marketing communication and engage in co-branding and personalized sales and marketing across multiple media. Plus, this is done automatically by the Bridge platform.

Ecosystems 40

Ecosystems Co-Alliance Channels and alliances Marketing alliance 40

PLM Alliances

AUGUST 21, 2022

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. The six disciplines of channel management.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

Channel Insider

SEPTEMBER 1, 2022

This profile looks at Booz Allen services and solutions, target markets, industry recognition, partner ecosystem, and history as a channel partner. A consulting firm first, Booz Allen Hamilton lists six areas of expertise covering analytics, consulting, cybersecurity, digital solutions, engineering, and innovation services.

Partnering capability and readiness 89

Partnering capability and readiness Life science Channels and alliances Engineering 89

Mindmatrix

FEBRUARY 15, 2023

is a unified platform built to connect sales ecosystems by engaging and enabling partners, alliances and direct sales teams Pittsburgh, PA: February 15th, 2023: Mindmatrix, the leading sales ecosystems enabler disrupts the current sales ecosystems enablement landscape with its Bridge Platform. But that’s not all.

Ecosystems 52

Ecosystems Channels and alliances Marketing alliance Collaboration 52

Magnetrix

JUNE 16, 2022

Benefits of a well-thought out channel partner strategy. Include the initial assessment in your channel strategy. First steps in creating a channel partner strategy. Ensuring channel partners are the best fit for your organization. Ensuring channel partners are the best fit for your organization. Partner scoring.

Channels and alliances 69

Channels and alliances System integrators Strategic alliances Strategic partnership 69

ITA Group

DECEMBER 16, 2021

5 Channel Trends & Program Impact Predictions for 2022. All contribute to a tremendous shift across indirect channel programs. To help channel leaders prepare, ITA Group experts have identified five key trends for you to prioritize in 2022. Channel Incentive & Portal Technology Is Embracing Personalization.

Channels and alliances 76

Channels and alliances Partnership strategies Utilities Ecosystems 76

PLM Alliances

MAY 16, 2020

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. The six disciplines of channel management.

Channel management 59

Channel management Successful channels Channels and alliances Co-Alliance 59

Channel Insider

APRIL 19, 2022

Tech Mahindra is a multinational technology services company and one of India’s most prominent IT vendors, specializing in IT consulting, digital transformation, engineering, and business process management. By leveraging behavioral experience insights and CRM data across channels, Stella aims to accelerate e-commerce processes.

Channels and alliances 74

Channels and alliances Co-Alliance Life science Engineering 74

Tackle.io

OCTOBER 27, 2021

A lot of times that owners sits in a partnership or alliances role. I joined the company in the summer of this year, so July timeframe, and obviously now the task I have is to figure out the ecosystem vision and strategy and how we’re going to go to market and scale and leverage are the two words time and again.

Channels and alliances 52

Channels and alliances Legal Ecosystems Banking 52

PLM Alliances

AUGUST 21, 2022

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A superior go-to-market engine works across products and makes it more difficult for competitors to deliver the same value. What is a channel leader left to do?

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Engineering Channel management 52