August, 2021

An Ounce of Prevention: Reducing and Mitigating Employee Turnover on Your Channel Team


Driving business through partnering is on the rise. Companies of all shapes, sizes, and industries are leveraging the benefits of indirect sales and building out channel programs as their go-to-market strategy.

Shared, Integrated, and Flexible: How Corporate Mobility is Being Reinvented for the Future

Frost & Sullivan

Until a year ago, intensifying urbanization was the norm, with cities confronting challenges related to congestion, pollution, and overstretched mobility networks.


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To Improve Partner Content, Borrow a Page from Your Drip Marketing Handbook


Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive? Yes, say enterprise software experts including Bryce Maughan, director of sales enablement and business development at Impartner.

What Boards Can Learn from the Story of Nikole Hannah-Jones

Board Source

We live in an age where it can be challenging to keep up with the increasing speed of news cycles while managing our own busy day-to-day lives.


The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Three Leadership Lessons from a 900km Walk

Peter Simoons

In 2013, I walked 900km (560ml) through Spain, along the Camino to Santiago de Compostela. It is in this city in Spain where the remains of Saint James the Greater were discovered in the year 813. Since then, people have undertaken a pilgrimage to visit the grave of Saint James. .


More Trending

The New Ransomware Reality

Compare The Cloud

As the headlines showed this year, the pandemic has been a breeding ground for ransomware attacks. Since moving to decentralised systems, businesses are being targeted by ransomware regularly.

Intent Data: What it is and Top Intent Data Providers in 2021

Jake Jorgovan

Before the days of digital, a big part of the sales process would be to make calls to companies, hoping the receptionist would put us through to the right person the first time, and crossing fingers that the decision-maker would consider our product next time.

Help Your Employees Adapt To Digital Collaboration


Gartner’s Future of Sales 2025 report predicts that as soon as 2025, 80% of B2B sales interactions will occur digitally. For Sales Leaders For Partnership Leaders Collaborative Selling Virtual Sales Trends

Knowing what you don’t know

Stellar Partnerships

My 90 year- old mother is a very traditional English woman. She remembers the spirit of the Blitz in WW2, tends her garden and loves her Sunday roast. For many years she was deeply suspicious of ‘foreign food’, despite being married to my father, who hails from China.

5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Join us on Sept. 13 at 9:30 am PT as Erika Bzdel, VP of Sales, and Craig Simons, Director of Marketing, discuss the virtual selling practices that every company should adopt, and how to succeed at selling in a hybrid world.

Communicate, Communicate, Communicate

Peter Simoons

Tip 17: Communicate, Communicate, Communicate. Communication is perhaps the most essential element towards building a successful partnership or alliance. George Bernard Shaw once said: “The single biggest problem in communication is the illusion that it has taken place.”

Conducting a Virtual Board Orientation Using Zoom Polls

Partners Preceptors

By Dee Kring, CAE, CMP. Now that the summer is winding to a close, many organizations have held their big annual meetings and elected new leadership which means it is time for the annual board orientation.

What DevOps Really Is and How You Can Integrate It into Your Business

Channel Insider

The simplest and most understandable definition of DevOps can be drawn from the two words it is a compound of; development and operations. In the earliest days of computer programming, a programmer produced the code necessary to have the computer perform specific functions.

Top Linkedin Lead Generation Services and Agencies in 2021

Jake Jorgovan

94% of marketers use LinkedIn to distribute content because LinkedIn lead generation campaigns and other interactions are considered the most effective for B2B companies on this social media platform.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

ABC’s of Collaborating In The Next Normal


Is collaboration alive and well in our next normal? Or, is our shift to remote working having a negative impact on collaboration? For Sales Leaders For Partnership Leaders Collaborative Selling Virtual Sales COVID-19

The four key questions your corporate wants you to answer

Stellar Partnerships

Dating, job interviews and partnership meetings are all quite similar because they are conversations with lots of questions. Why so many questions? Well part of getting to know someone is making an assessment.

The Collaborative Value in Press Releases

Peter Simoons

Do you ever read press releases about alliances & partnerships? I can imagine you don’t, it is not the most attractive bedtime reading! I often do read them, see it perhaps as an occupational deformation.

Announcing the Thinkers50 2021 Leadership Award Shortlist

Thinkers 50

Nominations are in for the Thinkers50 Distinguished Achievement Awards for 2021. Over the course of the next ten weeks, we will be highlighting the shortlisted nominees and their achievements. This week, we are sharing with you the nominees for the Thinkers50 Leadership Award shortlist for 2021.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Marketing is Way More Essential Than You Think

Channel Insider

Back when I got my first marketing degree, my professor would say that while business schools teach the importance of fully funding marketing, it was also the one area CEOs were most likely to cut.

Top Enterprise Podcasting Solutions in 2021

Jake Jorgovan

Podcasting is the new frontier and it's poised to become as big as blogging used to be. In fact, statistics show that the amount of people listening to podcasts is increasing, and the Covid pandemic has only pushed that number up significantly.

Do the Sales Math and Sell Smarter in 2021


If you love sales, you love numbers. Of course, it’s not just the math part—it’s watching the numbers move in the right direction. For Sales Leaders Collaborative Selling Growth

Penny Wise and Pound Foolish

Stellar Partnerships

At my local market there is a car park with two dozen free parking spaces. The rest of the car park costs the princely sum of a dollar to park whilst you buy your fresh produce. I’ve noticed that cars idle, waiting for a free spot when there are plenty of empty spaces elsewhere.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Sharing is the Foundation for Partnering

Peter Simoons

Tip 16: Sharing Is the Foundation for Partnering. When you’re tasked to work on a project with someone, it’s inevitable that you have to share some of your time, effort, expertise and resources with your task partner.


The PartnerTap Difference: Enterprise Grade Account Mapping Technology


At PartnerTap, we set out on a mission to build a platform that drives revenue for every partnership. According to HBR partnerships have a 70% failure rate, which is abysmal.

Great Resignation Wave Will Hit Channel Hard

Channel Insider

With more individuals being asked to return to the office on at least a part-time basis many people are opting to quit. Known as the Great Resignation , a survey of 30,000 people conducted by Microsoft suggests 40% the global workforce considering leaving their employer this year.


Top Micro Influencer Agencies in 2021

Jake Jorgovan

Statistics show that 78% of people make buying decisions based on social media brand posts. This number may be high because according to BroadbandSearch, the average person spends 2,5 hours on social media every day, and more people are making online purchases.

The Definitive Guide to the Top 4 Sales Enablement Metrics

See what metrics matter to increase productivity and revenue and your organization. This guide will help you stay data-driven while avoiding data overload.

What To Look for In a Collaboration Partnership Manager?


A successful collaboration partnership manager is …. For Partnership Leaders Collaborative Selling

Pin the tail on the donkey

Stellar Partnerships

During the most recent lockdown, I was playing a version of pin the tail on the donkey. This was ‘stick the horn on the unicorn’ – so your aim is to get your horn sticker as close to where it should actually go on the poster of a unicorn.

Alliances and The Story Behind the Photograph

Peter Simoons

It promised to become a warm day, therefore, I started my day early. After about 11 kilometers of walking on the Camino I reached the outskirts of the sleepy city of Cirueña. Everything was still closed, yet I felt it was high time for me to take my first break.