August, 2021

An Ounce of Prevention: Reducing and Mitigating Employee Turnover on Your Channel Team


Driving business through partnering is on the rise. Companies of all shapes, sizes, and industries are leveraging the benefits of indirect sales and building out channel programs as their go-to-market strategy.

Shared, Integrated, and Flexible: How Corporate Mobility is Being Reinvented for the Future

Frost & Sullivan

Until a year ago, intensifying urbanization was the norm, with cities confronting challenges related to congestion, pollution, and overstretched mobility networks.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

To Improve Partner Content, Borrow a Page from Your Drip Marketing Handbook


Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive? Yes, say enterprise software experts including Bryce Maughan, director of sales enablement and business development at Impartner.

What Boards Can Learn from the Story of Nikole Hannah-Jones

Board Source

We live in an age where it can be challenging to keep up with the increasing speed of news cycles while managing our own busy day-to-day lives.


100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Intent Data: What it is and Top Intent Data Providers in 2021

Jake Jorgovan

Before the days of digital, a big part of the sales process would be to make calls to companies, hoping the receptionist would put us through to the right person the first time, and crossing fingers that the decision-maker would consider our product next time.

More Trending

Conducting a Virtual Board Orientation Using Zoom Polls

Partners Preceptors

By Dee Kring, CAE, CMP Now that the summer is winding to a close, many organizations have held their big annual meetings and elected new leadership which means it is time for the annual board orientation.


The New Ransomware Reality

Compare The Cloud

As the headlines showed this year, the pandemic has been a breeding ground for ransomware attacks. Since moving to decentralised systems, businesses are being targeted by ransomware regularly.

Help Your Employees Adapt To Digital Collaboration


Gartner’s Future of Sales 2025 report predicts that as soon as 2025, 80% of B2B sales interactions will occur digitally. For Sales Leaders For Partnership Leaders Collaborative Selling Virtual Sales Trends

Knowing what you don’t know

Stellar Partnerships

My 90 year- old mother is a very traditional English woman. She remembers the spirit of the Blitz in WW2, tends her garden and loves her Sunday roast. For many years she was deeply suspicious of ‘foreign food’, despite being married to my father, who hails from China.

How Zoom Uses AI to Ramp up Sales Certification and Proficiency

Zoom was struggling to ensure that sales reps around the world––with different levels of experience and proficiency––were getting certified on updated messaging. Traditional methods were unexciting, time-consuming, and ineffective! Find out how they achieved success in Second Nature’s Customer Case Study!

Top Linkedin Lead Generation Services and Agencies in 2021

Jake Jorgovan

94% of marketers use LinkedIn to distribute content because LinkedIn lead generation campaigns and other interactions are considered the most effective for B2B companies on this social media platform.

Communicate, Communicate, Communicate

Peter Simoons

Tip 17: Communicate, Communicate, Communicate. Communication is perhaps the most essential element towards building a successful partnership or alliance. George Bernard Shaw once said: “The single biggest problem in communication is the illusion that it has taken place.”

Conducting a Virtual Board Orientation Using Zoom Polls

Partners Preceptors

By Dee Kring, CAE, CMP. Now that the summer is winding to a close, many organizations have held their big annual meetings and elected new leadership which means it is time for the annual board orientation.

The PartnerTap Difference: Enterprise Grade Account Mapping Technology


At PartnerTap, we set out on a mission to build a platform that drives revenue for every partnership. According to HBR partnerships have a 70% failure rate, which is abysmal.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

ABC’s of Collaborating In The Next Normal


Is collaboration alive and well in our next normal? Or, is our shift to remote working having a negative impact on collaboration? For Sales Leaders For Partnership Leaders Collaborative Selling Virtual Sales COVID-19

The four key questions your corporate wants you to answer

Stellar Partnerships

Dating, job interviews and partnership meetings are all quite similar because they are conversations with lots of questions. Why so many questions? Well part of getting to know someone is making an assessment.

Top Enterprise Podcasting Solutions in 2021

Jake Jorgovan

Podcasting is the new frontier and it's poised to become as big as blogging used to be. In fact, statistics show that the amount of people listening to podcasts is increasing, and the Covid pandemic has only pushed that number up significantly.

The Collaborative Value in Press Releases

Peter Simoons

Do you ever read press releases about alliances & partnerships? I can imagine you don’t, it is not the most attractive bedtime reading! I often do read them, see it perhaps as an occupational deformation.

Top 10 Tactics for a Successful SKO!

The 2022 Sales Kick Off is your big opportunity to align your sales team and drive change. Make sure it's successful with SecondNature’s SKO Ebook! Find out: ? How to set the right goals and KPIs ? How to translate vision into tactics ? How to keep salespeople engaged.

Announcing the Thinkers50 2021 Leadership Award Shortlist

Thinkers 50

Nominations are in for the Thinkers50 Distinguished Achievement Awards for 2021. Over the course of the next ten weeks, we will be highlighting the shortlisted nominees and their achievements. This week, we are sharing with you the nominees for the Thinkers50 Leadership Award shortlist for 2021.

The PartnerTap Difference: Enterprise-Grade Account Mapping Technology


At PartnerTap, we set out on a mission to build a platform that drives revenue for every single partnership. As a result, we created account mapping technology specifically for enterprise channel and sales teams.

Do the Sales Math and Sell Smarter in 2021


If you love sales, you love numbers. Of course, it’s not just the math part—it’s watching the numbers move in the right direction. For Sales Leaders Collaborative Selling Growth

Penny Wise and Pound Foolish

Stellar Partnerships

At my local market there is a car park with two dozen free parking spaces. The rest of the car park costs the princely sum of a dollar to park whilst you buy your fresh produce. I’ve noticed that cars idle, waiting for a free spot when there are plenty of empty spaces elsewhere.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Top Micro Influencer Agencies in 2021

Jake Jorgovan

Statistics show that 78% of people make buying decisions based on social media brand posts. This number may be high because according to BroadbandSearch, the average person spends 2,5 hours on social media every day, and more people are making online purchases.

Sharing is the Foundation for Partnering

Peter Simoons

Tip 16: Sharing Is the Foundation for Partnering. When you’re tasked to work on a project with someone, it’s inevitable that you have to share some of your time, effort, expertise and resources with your task partner.


What DevOps Really Is and How You Can Integrate It into Your Business

Channel Insider

The simplest and most understandable definition of DevOps can be drawn from the two words it is a compound of; development and operations. In the earliest days of computer programming, a programmer produced the code necessary to have the computer perform specific functions.

Reinventing the Rules of Work

Thinkers 50

Almost any professional can list the standard corporate workplace norms, from a 9 to 5 workday (even if your own hours are more intense) to filling out copious expense reports anytime you buy so much as a cup of coffee on the road.


A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

What To Look for In a Collaboration Partnership Manager?


A successful collaboration partnership manager is …. For Partnership Leaders Collaborative Selling

Pin the tail on the donkey

Stellar Partnerships

During the most recent lockdown, I was playing a version of pin the tail on the donkey. This was ‘stick the horn on the unicorn’ – so your aim is to get your horn sticker as close to where it should actually go on the poster of a unicorn.

Frost & Sullivan Recognizes Cisco as a Leader of Growth and Innovation in the North American Enterprise Cloud Contact Center Market

Frost & Sullivan

Cisco stands out among enterprise CCaaS providers with its ability to deliver a bridge to cloud and other enabling technologies. SANTA CLARA, Calif.