August, 2021

An Ounce of Prevention: Reducing and Mitigating Employee Turnover on Your Channel Team


Driving business through partnering is on the rise. Companies of all shapes, sizes, and industries are leveraging the benefits of indirect sales and building out channel programs as their go-to-market strategy.

Shared, Integrated, and Flexible: How Corporate Mobility is Being Reinvented for the Future

Frost & Sullivan

Until a year ago, intensifying urbanization was the norm, with cities confronting challenges related to congestion, pollution, and overstretched mobility networks.


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To Improve Partner Content, Borrow a Page from Your Drip Marketing Handbook


Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive? Yes, say enterprise software experts including Bryce Maughan, director of sales enablement and business development at Impartner.

What Boards Can Learn from the Story of Nikole Hannah-Jones

Board Source

We live in an age where it can be challenging to keep up with the increasing speed of news cycles while managing our own busy day-to-day lives.


A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Three Leadership Lessons from a 900km Walk

Peter Simoons

In 2013, I walked 900km (560ml) through Spain, along the Camino to Santiago de Compostela. It is in this city in Spain where the remains of Saint James the Greater were discovered in the year 813. Since then, people have undertaken a pilgrimage to visit the grave of Saint James. .


More Trending

The New Ransomware Reality

Compare The Cloud

As the headlines showed this year, the pandemic has been a breeding ground for ransomware attacks. Since moving to decentralised systems, businesses are being targeted by ransomware regularly.

Intent Data: What it is and Top Intent Data Providers in 2021

Jake Jorgovan

Before the days of digital, a big part of the sales process would be to make calls to companies, hoping the receptionist would put us through to the right person the first time, and crossing fingers that the decision-maker would consider our product next time.

Knowing what you don’t know

Stellar Partnerships

My 90 year- old mother is a very traditional English woman. She remembers the spirit of the Blitz in WW2, tends her garden and loves her Sunday roast. For many years she was deeply suspicious of ‘foreign food’, despite being married to my father, who hails from China.

The PartnerTap Difference: Enterprise Grade Account Mapping Technology


At PartnerTap, we set out on a mission to build a platform that drives revenue for every partnership. According to HBR partnerships have a 70% failure rate, which is abysmal.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Communicate, Communicate, Communicate

Peter Simoons

Tip 17: Communicate, Communicate, Communicate. Communication is perhaps the most essential element towards building a successful partnership or alliance. George Bernard Shaw once said: “The single biggest problem in communication is the illusion that it has taken place.”

Announcing the Thinkers50 2021 Leadership Award Shortlist

Thinkers 50

Nominations are in for the Thinkers50 Distinguished Achievement Awards for 2021. Over the course of the next ten weeks, we will be highlighting the shortlisted nominees and their achievements. This week, we are sharing with you the nominees for the Thinkers50 Leadership Award shortlist for 2021.

What DevOps Really Is and How You Can Integrate It into Your Business

Channel Insider

The simplest and most understandable definition of DevOps can be drawn from the two words it is a compound of; development and operations. In the earliest days of computer programming, a programmer produced the code necessary to have the computer perform specific functions.

Top Micro Influencer Agencies in 2021

Jake Jorgovan

Statistics show that 78% of people make buying decisions based on social media brand posts. This number may be high because according to BroadbandSearch, the average person spends 2,5 hours on social media every day, and more people are making online purchases.

It’s Time to Stop Obsessing Over Leads

If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? Download the eBook today to find out how!

The four key questions your corporate wants you to answer

Stellar Partnerships

Dating, job interviews and partnership meetings are all quite similar because they are conversations with lots of questions. Why so many questions? Well part of getting to know someone is making an assessment.

The PartnerTap Difference: Enterprise-Grade Account Mapping Technology


At PartnerTap, we set out on a mission to build a platform that drives revenue for every single partnership. As a result, we created account mapping technology specifically for enterprise channel and sales teams.

Sharing is the Foundation for Partnering

Peter Simoons

Tip 16: Sharing Is the Foundation for Partnering. When you’re tasked to work on a project with someone, it’s inevitable that you have to share some of your time, effort, expertise and resources with your task partner.


Frost & Sullivan Recognizes Cisco as a Leader of Growth and Innovation in the North American Enterprise Cloud Contact Center Market

Frost & Sullivan

Cisco stands out among enterprise CCaaS providers with its ability to deliver a bridge to cloud and other enabling technologies. SANTA CLARA, Calif.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Marketing is Way More Essential Than You Think

Channel Insider

Back when I got my first marketing degree, my professor would say that while business schools teach the importance of fully funding marketing, it was also the one area CEOs were most likely to cut.

Top Linkedin Lead Generation Services and Agencies in 2021

Jake Jorgovan

94% of marketers use LinkedIn to distribute content because LinkedIn lead generation campaigns and other interactions are considered the most effective for B2B companies on this social media platform.

Penny Wise and Pound Foolish

Stellar Partnerships

At my local market there is a car park with two dozen free parking spaces. The rest of the car park costs the princely sum of a dollar to park whilst you buy your fresh produce. I’ve noticed that cars idle, waiting for a free spot when there are plenty of empty spaces elsewhere.

Key Business Snapshot: Brazil


As of 2021, even though Brazil is still primarily an exporter of commodities such as soybeans (11.6%

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

The Collaborative Value in Press Releases

Peter Simoons

Do you ever read press releases about alliances & partnerships? I can imagine you don’t, it is not the most attractive bedtime reading! I often do read them, see it perhaps as an occupational deformation.

Intensifying Electrification and Fuel Economy Targets Set to Propel the Global Electric Vehicle Market

Frost & Sullivan

Global EV sales in 2021 are estimated to reach 5.3 million units, with battery electric vehicles leading the market with a 66% share, reveals Frost & Sullivan. Santa Clara, Calif.

Great Resignation Wave Will Hit Channel Hard

Channel Insider

With more individuals being asked to return to the office on at least a part-time basis many people are opting to quit. Known as the Great Resignation , a survey of 30,000 people conducted by Microsoft suggests 40% the global workforce considering leaving their employer this year.


Top Enterprise Podcasting Solutions in 2021

Jake Jorgovan

Podcasting is the new frontier and it's poised to become as big as blogging used to be. In fact, statistics show that the amount of people listening to podcasts is increasing, and the Covid pandemic has only pushed that number up significantly.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Pin the tail on the donkey

Stellar Partnerships

During the most recent lockdown, I was playing a version of pin the tail on the donkey. This was ‘stick the horn on the unicorn’ – so your aim is to get your horn sticker as close to where it should actually go on the poster of a unicorn.

What Is A KPI Report, & How Do I Create One?

ClearPoint Strategy

Key performance indicators (KPIs) play a role in nearly every organization. Any successful company wants to be able to meet their organizational objectives successfully—but that can be easier said than done. Not only do you have to select the KPIs that are appropriate for your industry (i.e.,

Alliances and The Story Behind the Photograph

Peter Simoons

It promised to become a warm day, therefore, I started my day early. After about 11 kilometers of walking on the Camino I reached the outskirts of the sleepy city of Cirueña. Everything was still closed, yet I felt it was high time for me to take my first break.