Sat.Feb 26, 2022 - Fri.Mar 04, 2022

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What Makes a Good Alliance Manager??

Peter Simoons

“What makes a good alliance manager?” This was a question I was asked in a recent conversation. The answer to that question, to a certain extent, depends on the type of organisation you are in and the type of alliances you look after. Organisations therefore perceive the role of alliance management differently to each other. However, regardless of where you are in the Collaborative Business Spectrum , there are a set of common skills required.

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What is Customer-Centricity - and Why Does It Matter?

Vantage Partners

Originally published in California Management Review Insights — 26 September 2021.

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Top Podcast Equipment, Gear, and Microphones in 2022

Jake Jorgovan

Podcasting is exploding—I see it in my own podcast marketing company Content Allies —and PodNews reports that as of 8 February 2022, the number of channels in Apple Podcasts amounts to 1,375 channels with 14,154 shows. The array of podcasting equipment and gear choices is growing at the same explosive rate. While choice is good, sometimes there is too much of it, leading to overwhelm.

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TIME FOR A CHANGE

Be Partner Ready

And just like that – Autumn is upon us. It’s my favourite season. Harvest festivals, a crisp orange carpet on my driveway, cooler temperatures, shorter days, cosy nights in front of the fire sipping a Pinot. As the leaves start to change colour and fall, nature is showing us the beauty of letting go, and the opportunity to embrace the new.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Avoiding brand washing in sponsorships

Stellar Partnerships

Remember the good old days? They weren’t always as rosy as we thought they were. When I was young it was commonplace to see cigarette advertising everywhere. The Marlboro Man held sway in billboards across the country. When tobacco companies were banned from advertising, they switched to plastering their brand over Formula One cars and cricket matches.

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Top Influencer Marketing Agencies in 2022

Jake Jorgovan

A 2006 survey found that 70% of adolescents dressed and behaved under the influence of a celebrity. Celebrity influence doesn’t end with teens; fans—both teens and adults—of social media influencers are very loyal, and influencers enjoy high trust from their committed fans. It makes sense that another survey found that 92% of consumers trust an influencer more than any other method of advertising.

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Out with the Old! – Partner Portal Spring Cleaning

Chaneltivity

The new year is well underway and hopefully your channel program is already hitting some of the goals you set for 2022. But do you know if outdated content is lurking in the corners of your partner portal and getting in the way of things? Spring is just around the corner and now is a great time clean up your partner portal: The webinar you had last year?

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Financial Forecasting Software: What Is It and Why Does It Matter?

TRG Blog

Predicting your business’ financial future may not be at the top of your to-do list if you're so caught up in day-to-day operations. Fortunately, modern enterprise software has matured enough to make financial forecasting much faster and more accurate. So, what is financial forecasting software ?

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Why Attention is Vital For The Path To A Bold Future

Thinkers 50

The relentless twin demands of performing for today and transforming for tomorrow, mean that leaders are grappling with an accelerated phase of workforce and industry change and disruption, but is enough being done to elevate leadership attention? Hack Future Lab founder and future of leadership thinker Terence Mauri sets out why attention is the new oil in a world of overload, distraction and burnout.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Top Influencer Marketing Platforms & Software in 2022 & Choice Checklist

Jake Jorgovan

With marketing budgets under pressure, many of the world’s biggest brands have turned to influencer marketing to reach their customer base. As for the smaller businesses that would benefit most from this powerful form of advertising, they simply do not have the resources to carry out campaigns. Influencer marketing platforms and software can save companies — big or small — a huge amount of expense.

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Corporate Carbon-Neutral Strategies Set to Create New Revenue Streams for Companies

Frost & Sullivan

SAN ANTONIO – Mar. 01, 2022 — Frost & Sullivan Visionary Innovation Group’s recent analysis of global carbon regulatory trends reveals that new regulatory frameworks and the expansion of environmentally responsible consumers will foster the adoption of innovative, carbon-neutral strategies in top-tier companies. Governments are committed to reducing carbon emissions, and today’s consumers are more environmentally conscious.

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A Guide to 2022’s Top Incentive Travel Destinations

ITA Group

A Guide to 2022’s Top Incentive Travel Destinations. Incentive travel remains a top motivator, and many reward earners are eager for a new adventure (or just a change of scenery). For some top performers, an upcoming incentive trip could be their first time traveling since the pandemic began—a trip they’ve been dreaming about for ages. Our experts are excited as ever to craft once-in-a-lifetime experiences to make travel dreams a reality, as well as help travelers navigate evolving safety guidel

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Here's How You Can Measure Emotional Intelligence With Science

TRG Blog

For years, emotional intelligence has been the subject of countless studies, best-selling books, talk shows, and press articles. Unsurprisingly, it has also attracted a fair amount of criticism and controversy.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Thinkers50 Radar 2022: Christian Rangen

Thinkers 50

Christian Rangen is founder of Strategy Tools and Engage // Innovate. He is a strategy and transformation advisor to companies and governments globally. His work centers on large-scale strategy & transformation at both company and country level. On Tuesday, 8 March 2022, Chris joins Thinkers50 co-founders Stuart Crainer and Des Dearlove in a conversational session of the Thinkers50 Radar 2022 LinkedIn Live series in partnership with Deloitte.

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‘Tech for Good’ Needs a ‘Good Tech’ Approach

INSEAD Knowledge

Responsible practices using tested processes must be the focus when creating new technology.

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Frost & Sullivan Identifies Key Growth Opportunities in the Cloud Industry for 2022

Frost & Sullivan

Frost & Sullivan experts present strategic insights on key trends for the global cloud market. San Antonio – Mar. 1, 2022 – The last decade was about moving to the cloud as businesses migrated, re-platformed, and deployed applications in the public cloud. However, the future will revolve around leveraging the cloud to support digital businesses in their drive to improve operational efficiency, automate business processes and boost productivity.

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Most MSP Customers Lack Incident Response Plans: Kaseya Survey

Channel Insider

Incident response plans are one of the most fundamental cybersecurity disciplines, determining how well an organization is able to respond to a cyber attack. And surprisingly, most customers of managed service providers (MSPs) lack such plans. That was one of the key findings of a Kaseya survey of more than 1,200 MSPs in 40 countries that was released today.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Customer Experience Is More Than Just a Survey. It’s a State of Mind.

ITA Group

Customer Experience Is More Than Just a Survey. It’s a State of Mind. CX Is More Than Just a Survey. It’s a State of Mind. Ever stop to think about whether your brand has a customer experience program, or whether you simply have a survey? Just 12% of CX pros rated their VoC maturity as high or very high, according to Forrester’s recent “How to Build Your Voice-of-the-Customer (VoC) Program” report.

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Russia’s War on Ukraine: First Lessons and Outlook

INSEAD Knowledge

Russia loses big, China gains, and win-lose becomes a new normal.

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What the Best Channel Partner Programs All Have in Common

PLM Alliances

Does your partner program have just one track? Do you have multiple partner programs? Are your tiers named after precious metals? Do you keep trying to garner more partner engagement by tweaking the volume requirements and margins by tier, hoping that if you have the magic combination, you'll double your ROI? If you answered 'yes' to any of the above questions, you might need a program refresh or overhaul.

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Spear-phishing vs Phishing - What Are They & How to Avoid Them?

TRG Blog

Internet scams are an ever-present threat that no one is immune to. Scammers never miss a chance to attack both individuals and businesses, so you are always in danger of losing money, assets, and private information. Phishing scams started in the 90s and became a prominent issue at the beginning of the 2000s. While they are not new, these scams have become increasingly sophisticated and pose a serious threat to many businesses.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The Alliance’s Bold Roadmap for 2030 to Pivot on Sustainability, Electrification and Intelligent and Connected Mobility

Frost & Sullivan

The Renault, Nissan Motor Co, and Mitsubishi Motors Corp Alliance recently revealed their 2030 roadmap anchored in a shared vision of sustainability, electrification, and intelligent and connected mobility. It will be catalyzed by novel approaches like “Leader-Follower” that will fast-track technology, platform, and vehicle development and accelerate the transition to cleaner mobility.

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A Foot in the Door: Strategies to Connect With Investors

INSEAD Knowledge

Even modestly connected entrepreneurs are six times more likely to succeed in accessing early-stage investors – if they push the right buttons.

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What the Best Channel Partner Programs All Have in Common

PLM Alliances

Does your partner program have just one track? Do you have multiple partner programs? Are your tiers named after precious metals? Do you keep trying to garner more partner engagement by tweaking the volume requirements and margins by tier, hoping that if you have the magic combination, you'll double your ROI? If you answered 'yes' to any of the above questions, you might need a program refresh or overhaul.

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A Business Leader’s Guide to Improved Collaboration

Aepiphanni

Collaboration is no longer a “nice to have” in the business world. According to the World Economic Forum, collaboration will define the future of business, serving as a cornerstone for long-term success. As companies become larger and more complex and increasingly embrace remote work or hybrid work models, this will become even more true.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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North American Commercial Vehicle Market (Finally) Heads toward Disc Brake Technology

Frost & Sullivan

The debate over using disc brake vs. drum brakes in commercial vehicles (CV) has persisted ever since the former was introduced in the early 1980s in North America. But even as the adoption of disc brakes increased in Europe, uptake lagged in North America. Frost & Sullivan’s research highlights that this is changing; disc brake technology is on track to gain market share across all CV class segments, with ripple effects being felt across the Class 4–8 truck brakes aftermarket as well.

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Big Red Group has 24x return on ad spend through impact.com partnerships, a ‘significant portion’ of revenue; why falling consumer trust is actually an opportunity for brands

Impact

The post Big Red Group has 24x return on ad spend through impact.com partnerships, a ‘significant portion’ of revenue; why falling consumer trust is actually an opportunity for brands appeared first on impact.com.

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Financial Assurance Requirements for Franchisors

Internicola Law Firm

Are you planning to franchise in a state that imposes financial assurance requirements? Find out why these obligations exist and what they could mean for your business. It’s no secret that franchise laws vary widely from state to state. With regulations and filing requirements fluctuating so much, registering or renewing a financial disclosure document (FDD) can often feel daunting for franchisors trying to navigate the franchising process in different states.

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