Sat.Sep 11, 2021 - Fri.Sep 17, 2021

How Partnerships Deliver Brand Advocacy in a Way Marketing Can’t


Originally published on ClickZ. Traditional marketing channels don’t do advocacy, but the partnership channel does.

Are You Ready to be a Disrupter?

Stellar Partnerships

These are challenging times. Nothing feels simple anymore. Things that we barely gave a thought to, like working in an office or dinner with friends are now logistic nightmares or a distant memory. Corporate partnerships are moving fast and becoming more sophisticated.


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How Far Ahead Should COOs Think Towards Their Company’s Future?

COO Alliance

It’s likely that at some point in your life you’ve been in a job interview where you’ve been asked the question “Where do you see yourself in five years?” or maybe you’re a COO who has been asked, “What do you see for this company’s future?”


How to Become a Trusted Leader

Peter Simoons

Trust is an important cornerstone for successful collaborations. I’ve written about this topic a few times in the past. In his book “Trusted Leader”, David Horsager takes the topic to a deeper level.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Thinkers50 Hall of Fame 2021: Reuel J. Khoza

Thinkers 50

Reuel J. Khoza has been inducted into the Thinkers50 Hall of Fame 2021, in partnership with Haier.

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Key Business Snapshot: Israel & Mexico


Even though exports reached their lowest in a decade in 2020 due to the pandemic, Israeli firms are set to claim its strong market position back and electrical/electronic equipment products have the highest leverage in terms of adoption and access.

Obituary: The Passing of the Password

Channel Insider

It is with a mixture of gratitude and relief that the Microsoft family has informed us of the timely passing of the beleaguered password after a long illness.

Announcing the Thinkers50 2021 Strategy Award Shortlist

Thinkers 50

Nominations are in for the Thinkers50 Distinguished Achievement Awards for 2021. Over the course of the next several weeks, we will be highlighting the shortlisted nominees and their achievements.

IAA MOBILITY 2021 Ponders “What Will Move Us Next?”

Frost & Sullivan

After a fallow auto show calendar in 2020, IAA MOBILITY 2021 served to clearly reiterate that the automotive industry is experiencing technological disruptions of historic proportions.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Ingram Micro Cloud’s John Dusett and Channelnomics’ Chris Gonsalves on Cloud Trends, Opportunities, and Challenges

The 2112 Group

Channelnomics and Ingram Micro Cloud, with the support of Microsoft and Google Workspace, unveil the 2021 State of the U.S. Cloud Channel report, the fourth annual study on trends around cloud computing among resellers and service providers.

Manufacturing process innovation for industrials

McKinsey & Company

Industrial manufacturing levels in the United States have been falling for decades, but process innovation is gaining steam and could reinvigorate this struggling sector. Advanced Electronics Insights Manufacturing


Don’t Let Your Data Lake Become a Data Swamp – Here’s What You Can Do

TRG Blog

Versatility, scalability, cost-savings, and deep analytics capability – those benefits have made data lakes an indispensable component of a modern enterprise’s technology infrastructure.


Rapid Vehicle Electrification to Drive the Global Li-ion Battery Materials Market

Frost & Sullivan

Advancements in battery materials and rising demand for electric vehicles worldwide boost the Li-ion battery materials market, finds Frost & Sullivan. Santa Clara, Calif.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Wipro: Channel Partner Profile & Services

Channel Insider

Wipro is an information technology, consulting, and business process services company based out of Bengaluru, India. Originally incorporated in 1945, the company entered the IT products business in 1982, slowly morphing into the tech outsourcing giant it is today.

Rethinking meat: A leader in the cultivated meat industry envisions the future

McKinsey & Company

Meat made without animals could become as normal as electric cars and music streaming, says Josh Tetrick, cofounder and CEO of cultivated-meat company Eat Just, Inc. Agriculture Insights Agriculture Innovation Sustainability


Three Steps to Optimising Your Firm’s Hybrid Work Strategy

INSEAD Knowledge

You need a strong process to reconcile the needs and wants of your various stakeholders


Frost & Sullivan Recognizes Recorded Future as Innovation Leader in Global Cyber Threat Intelligence Market

Frost & Sullivan

Recorded Future’s cyber threat intelligence platform provides incomparable cybersecurity defense. SANTA CLARA, Calif. Sept. 7, 2021 – Frost & Sullivan has named Recorded Future a top industry innovator in the Frost Radar™: Global Cyber Threat Intelligence Market.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Knowing the Risks: A Necessary Step to Using Demographic Data for Algorithmic Fairness

Partnership on AI

Share. Our Blog. /. Demographic Data. Knowing the Risks: A Necessary Step to Using Demographic Data for Algorithmic Fairness. Sarah Villeneuve, McKane Andrus. September 15, 2021. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->.

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How employers can improve their approach to mental health at work

McKinsey & Company

Employers benefit when they help employees to prioritize mental wellness, thereby reducing the stigma of mental-health issues, addressing disparities in their incidence and treatment, and providing support through formal structures and programs.


What Is A Project Dashboard? A Definition + Examples

ClearPoint Strategy

While project managers used to be part of a specialized office focused on scheduling and executing technical projects, the world has changed—project managers are everywhere now.

Respiratory Health Management Market to Expedite Digital, Smart, and Portable Solutions

Frost & Sullivan

AI-based mobile medical applications to diagnose and manage respiratory diseases can reduce costs by eliminating the need for regular medical tests, finds Frost & Sullivan. Santa Clara, Calif.

5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.

Creative Ways to Make the Event Experience Memorable

ITA Group

Creative Ways to Make the Event Experience Memorable. Think of the memorable scents, tastes and sights that take you back to a time spent with loved ones.

Fast forward: How cloud computing could transform risk management

McKinsey & Company

Cloud-based computing will provide tangible benefits for banking risk management functions, but risk leaders face significant challenges migrating their systems and activities from on-premises to the cloud. Insights on Financial Services Financial Services

7 Top KPI Software Solutions

ClearPoint Strategy

If you’ve landed here, you probably already know the vital role that key performance indicators, or KPIs, play in meeting your company’s strategic goals.

Rising Data Creation and Consumption Fuel the Data Center Colocation Services Market Worldwide

Frost & Sullivan

The global data center colocation services market is estimated to exceed $164 billion by 2030, says Frost & Sullivan. Santa Clara, Calif. 14, 2021 – Frost & Sullivan’s recent analysis reveals that the global colocation services market is projected to reach $164.84

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

We All Want to Be Good – Then Life Happens

INSEAD Knowledge

Starting with the best of intentions, people overestimate their ability to follow through


Why women are leaving the mining industry and what mining companies can do about it

McKinsey & Company

Women are underrepresented at all levels within mining companies. Yet opportunities remain for the industry to boost female recruitment, retention, and advancement. Metals & Mining Insights Metals Mining


Using Partner Data to Create Winning Vendor-Partner Relationships


A deep understanding of partner data will not only help vendors recruit the right partners, but will also help them identify any misalignments in their partner relations and fix them or let go of partnerships that no longer serve the common goal.