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Leveraging Non-Branded Searches for Higher SEO Conversion Rates

SEO Magazine

With rates hitting 56% recently, it indicates that more than half of your attendees are likely taking key actions post-webinar, such as signing up for newsletters or services. For B2B companies utilizing webinars as lead generation tools, tracking the Webinar Conversion Rate is vital.

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How to build a successful B2B affiliate marketing program: Tips from industry experts

Impact

Affiliate marketing is a performance-based marketing channel where brands reward individuals or businesses for creating awareness and driving website traffic, leads, signups, conversions, and sales. Brands pay a commission to affiliates for leads, signups, sales, or clicks to their website. What is B2B affiliate marketing?

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4 types of B2B affiliate-based partnerships [+brands winning in each category]

Impact

Affiliates showcase your product on their channels, including a well-read blog, an influential social media account, or an industry-specific newsletter. Affiliates can earn anywhere from 30 percent commission on every signup that converts to a paid subscription. What are 3 examples of B2B partnership marketing?

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Negotiating commissions: How successful publishers broker better contracts with brands

Impact

Leads can refer to: Email signups Free trials Completed contact forms Applications for services CPL agreements offer a perfect solution for more complex products and can complement existing CPS agreements as well. In your email newsletter, you encourage your audience to sign up for the brand’s email list and access an exclusive discount code.

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How to use a partnership management platform to build strong relationships with your SaaS partners

Impact

pay more for a closed won opportunity vs. free trial signup). Educational tools can include: Newsletters with company updates and news Training certifications for new product features Latest promotional assets or new sign-up deals. You can also create tiered performance bonuses based on monthly revenue or actions.

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Three successful examples of lead generation affiliate programs

Impact

Others focus on reaching out to high-quality leads to convert them to purchases and signups. Morning Brew sends out a free daily newsletter to subscribers that focuses on business and technology updates. Some brands collect as many leads as possible and bet enough successful leads will justify their investment. Morning Brew.

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Key partnerships takeaways from Affiliate Summit West with David A. Yovanno, CEO of impact.com

Impact

A conversion event could be any action users take on-site, such as product sales, newsletter sign-ups, or account registrations. With a partnerships team, you’ll have more resources to drive both upper-funnel (interest and awareness) and lower-funnel (sales, signups, and subscriptions) events.