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5 experts forecast affiliate marketing trends for 2024

Impact

Key takeaways from this blog AI and machine learning technologies may bring increasingly personalized targeting and speed up the cycles of affiliate marketing. TikTok and Amazon’s competition for a greater share of affiliate marketing dollars will likely have big consequences for the industry.

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How to build a successful B2B affiliate marketing program: Tips from industry experts

Impact

Affiliate marketing actively boosts both upper- and lower-funnel goals— 56 percent of marketers use affiliate marketing to increase brand awareness and 50 percent use it to close sales. These KPIs are essential to track: conversion rate, revenue, ROI/ROAS, overall engagement, and active/inactive affiliates.

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??PUMA Thailand chooses impact.com and Lodestar Marketing to launch and manage their affiliate and partnerships program

Impact

In early 2022, PUMA started operating its Thailand subsidiary to fully penetrate the Thai market by offering a fuller product collection, investment in marketing the brand and expanding into different distribution platforms, namely in the offline and online channels. said Antoine Gross, General Manager, Southeast Asia, impact.com. .

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6 affiliate marketing strategies borrowed from Travelstart’s success story

Impact

As Africa’s leading online travel agency, Travelstart relies on its vast affiliate network to connect with customers across the continent. Fraud detection tools such as Paid Search Monitoring protected the brands against affiliate and influencer fraud. FAQ’s Is affiliate marketing good for the travel industry?

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Successful SaaS affiliate marketing examples

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Affiliate marketing and referral partnership programs drive vast amounts of business to SaaS companies. These partnerships allow you to scale your sales and marketing rapidly. Download our ebook: Ultimate guide to SaaS affiliate marketing. Start by reading this guide on SaaS affiliate marketing.

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Back to basics: What is affiliate marketing?

Impact

For those new to affiliate marketing or keen to keep up with the latest affiliate partnership trends, it’s a good idea to go back to basics. Today let’s answer one of the top questions marketers ask about affiliate marketing: What is affiliate marketing? T he affiliate. The consumer.

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Affiliate marketing for the travel industry: 3 key considerations when building your program

Impact

Price transparency, negative experiences, post-pandemic jitters, and the presence of travel marketing scams are some factors influencing trust. Ultimate guide to affiliate marketing. Did you know affiliate marketing delivers up to 30 percent of total revenue? Ultimate guide to affiliate marketing.

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