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Top Micro Influencer Agencies in 2021

Jake Jorgovan

More importantly, it’s become common knowledge amongst marketers that peer to peer advertising is significantly more effective than brand to consumer advertising: people won’t believe what you say about your brand, but they will believe what their peers say about your brand. What is a Micro Influencer? Connects influencer and brand.

Utilities 130
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Content commerce strategy: how publishers and brands can use automation to build a new revenue channel

Impact

When you share your brands through content partnerships, you can: Get more eyes on your content Help readers access helpful information Increase sales Build stronger audience relationships. You need easy-to-use and efficient content commerce tools to make the most of your partnerships.

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4 types of B2B affiliate-based partnerships [+brands winning in each category]

Impact

Partnership marketing is a powerful way to reach your target audience and build trust at the same time. While channel partnerships allow partners to handle sales for you, affiliate-type programs drive performance directly tied to results without giving up control of your brand. Increased brand awareness.

Credit 52
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Leadership in HR: 34 Key thought leaders in the HR Industry

Jake Jorgovan

Learning from these leaders allows you to enhance your HR functions, from recruitment to employee engagement. They provide insights into best practices, innovative strategies, and emerging trends that can enhance your knowledge and skills. You're on the right page to find those key opinion leaders, so let’s dive right in.

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6 ecommerce trends to watch

IBM Business Partners

Social commerce, a form of ecommerce in which a social media platform serves as both a marketing channel and a shopping destination, is expected to grow by more than 50% between 2021 and 2025. The ecommerce market has grown exponentially over the last decade.

Retail 87
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Account-Based Marketing: A Comprehensive Guide to B2B Success

PLM Alliances

At the team and department level, ABM allows for a more targeted and personalized approach to marketing, ultimately improving customer relationships and driving revenue. Recent data support the effectiveness of ABM; according to a 2021 study by ITSMA, 87% of B2B marketers reported that ABM delivers higher ROI than other marketing methods.

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How publishers can future-proof their commerce content program

Impact

Brands and publishers work together to monetize independent blogs, articles, guides, videos, and more through affiliate links and sponsorships — and this benefits both sides. On the other side, brands build lasting relationships with high-quality publishers, gain access to new audiences, and increase revenue.