blog category Chief Marketing Officer 
Chaneltivity
MARCH 25, 2024
Pipeline Pipeline readiness can manifest in a few ways: Your engaged partners reliably hit the quarterly revenue and co-marketing goals outlined in their business plans. Your partner recruiting efforts are working well enough to rinse and repeat in other markets. That means you can go and seek out more in other geos or verticals.
IBM Business Partners
SEPTEMBER 20, 2022
But, as GK Software Chief Strategy Officer, Michael Scheibner, explains, the real value to customers goes beyond just the technology: “Our collaboration with IBM brings a holistic solution to retail customers beyond the expertise needed to integrate GK technology on IBM Cloud. Michael Scheibner, Chief Strategy Officer, GK Software SE.
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IBM Business Partners
SEPTEMBER 6, 2022
Ronald van Heek, Chief Commercial Officer of BPSOLUTIONS, takes a closer look at recent cloud and data developments. We also spot market trends and, based on this information, advise IBM to better adapt its solutions. But what are the main challenges in these areas of technology? Match on more fronts. “
IBM Business Partners
MARCH 26, 2024
Sustainability is no longer the responsibility of only the chief sustainability officer (CSO). A pre-existing sustainability office may find resources or funds shifted to ESG, or a reprioritization of targets based on ESG measurements. Have the sustainability goals evolved in response to recent regulation or market shifts?
Impact
MARCH 24, 2021
Today, affiliates continue to be a mainstay in marketing practices. Impact Cofounder and Vice President of Strategic Initiatives Todd Crawford recently joined JEB founder and Profitable Performance Marketing podcast host Jamie Birch to talk about his long history in the affiliate industry. How did you find affiliate marketing?
Jake Jorgovan
FEBRUARY 3, 2023
Podcasting SEO refers to how well your show ranks in your podcast content category in the podcast directories, such as Apple Podcasts, Google Podcasts or Spotify. What I'm talking about in this episode is generating content marketing material with a strategic approach to SEO. Show Notes The first place to start is the show notes.
Impact
NOVEMBER 11, 2021
This guide will help you understand how to use affiliate marketing and partnerships to do just that. Contents: What is SaaS affiliate marketing? A deeper look at SaaS affiliate marketing Why create a referral partnerships program for SaaS? Foundations of affiliate marketing for SaaS companies. Get my free eBook].
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