campaigns 
Jake Jorgovan
JANUARY 26, 2024
One of their key roles is conducting solid campaign management. Simply put, campaign management is how a marketing campaign gets planned, executed, and analyzed. The CMO is the captain of this ship, steering campaigns in line with the company’s goals and ensuring they click with people.
SEO Magazine
APRIL 22, 2024
In the realm of AI-driven marketing campaigns, ethical use should guide every strategy. As you dive into this field through resources designed for all skill levels, remember your responsibility lies not just in efficiency but also in upholding integrity within every campaign orchestrated by advanced algorithms.
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Jake Jorgovan
MAY 5, 2020
It's the reactivation campaign. In this article, I dive into what a reactivation campaign is in more detail, and share how we did this successfully twice at Lead Cookie. What is a reactivation campaign? A reactivation campaign is just what it sounds like. Why run a reactivation campaign?
Binfire Collaboration Blog
FEBRUARY 13, 2024
Over the years, we have seen numerous unique and outstanding Valentine’s marketing campaigns. These are campaigns that have highlighted successful brands and resonated with a broad target audience. What makes a Valentine’s marketing campaign successful? Where do you advertise your Valentine Day marketing campaigns?
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A strategic ABM gifting campaign can help. Discover a new way to engage the enterprise buyer and get the results you need from every ABM campaign with gifting. Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level?
Impact
AUGUST 23, 2022
Then outline your engagement and conversion goals to measure your campaign’s impact. Follow these four tips to effectively manage, track, and scale your influencer marketing campaigns and achieve your business goals. The shift to more mature payout models means taking a different approach to campaign performance measurement.
Mindmatrix
JANUARY 7, 2021
Make your marketing campaigns powerful, quick and easy with Mindmatrix’s marketing tools that work to keep your brand on top of your prospect’s minds, always. Mindmatrix offers a wide range of marketing tools that help you build powerful marketing campaigns that . Plus, Mindmatrix makes your marketing campaigns even better through.
Advertiser: ZoomInfo
Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. We’re here to tell you there’s a better way.
Advertiser: ZoomInfo
While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?
Advertiser: ZoomInfo
Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. But where do you begin, and how do you progress from crawling to running?
Advertiser: ZoomInfo
More specifically, updated data can help organizations outline key accounts for their campaigns. For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software.
Advertiser: ZoomInfo
Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.
Advertiser: ZoomInfo
In this eBook, we will reveal the good and the bad from our own campaign, and highlight some key takeaways on how to improve your ABM strategies moving forward. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.
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Creating a successful ABM campaign isn’t easy. In Sendoso’s complimentary new guide, you’ll learn: The key ingredients of a successful ABM campaign. There’s a lot of work that goes into it. Instead of doing the same thing over and over again, however, you can use gifting to connect with customers and prospects.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Expert insights. Personalized for you.
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