Channel Incentive Best Practices

JUNE 24, 2021

Eligible marketing activities for MDF are a hot topic, with vendors becoming more innovative in both what they can offer partners, and how MDF is dispensed. In addition to how MDF programs should align with your company’s strategy. Watch the full webinar on-demand: “ Guiding Principles for a Successful MDF Program ”.

Partnering capability and readiness 58

Partnering capability and readiness Finance Channel strategies 58

Mindmatrix

APRIL 14, 2023

Let’s learn more about MDF and co-op funds, the 2 very important elements of PRM and partner marketing. MDF and Co-op funds are used by channel partners to pay for specific sales and marketing initiatives, and the vendor provides funding to support these initiatives.

Ecosystems 40

Ecosystems Utilities 40

Chaneltivity

MARCH 25, 2024

Scaling partner relationship management isn’t just about throwing more budget at your program or hiring more headcount. To break it all down, we’ve conferred with 10 accomplished leaders to bring you 6 tips for scaling partner relationship management. But first, let’s refresh your memory on partner relationship management.

Legal 98

Legal High tech Channel management Ecosystems 98

Mindmatrix

JULY 23, 2021

Mindmatrix offers the most comprehensive partner portal in the industry and covers every element of partner relationship management, partner sales enablement, and partner marketing. Opportunity management. MDF and co-op fund management. Localized Marketing Automation. Social Media Marketing.

Engineering 93

Engineering 93

Successful Channels

MARCH 9, 2022

Our market research was conducted among registrants for last month’s webinar entitled “Transform your Channel with One-Click QBRs.” Intent: 21% of channel finance executives intend-to-buy in 2022 There is a growing consensus on channel investment priorities. What is Successful Channels?

Partnering capability and readiness 52

Partnering capability and readiness Finance Successful channels 52

Chaneltivity

SEPTEMBER 25, 2023

In B2B SaaS, partner marketing is a fairly new concept. That means it has a high potential of being misunderstood, deprioritized, or delegated to a marketing team that already has its hands full. Because without a solid better-together story, without co-marketing, without lead-generating events, it’s really hard for partners to sell.

High tech 52

High tech Collaboration Utilities 52

Chaneltivity

DECEMBER 21, 2023

A revenue leader at your company is convinced that launching a channel program will take your go-to-market to the next level. You need to work cross-functionally to develop a sound sales handoff process, craft a smart co-marketing strategy, and create partner training. Already launched a channel program? They are: 1.

Legal 52

Legal Engineering Channel management 52

Chaneltivity

NOVEMBER 19, 2021

In the Channel Expert Office Hours series, channel expert Raegan Wilson answers questions about channel management. What are common channel blind spots? The three common channel blind spots include: 1. Not understanding partner routes to market & economic drivers. Lack of rules of engagement.

Channels and alliances 98

Channels and alliances Ecosystems Channel management 98

Mindmatrix

MARCH 28, 2023

The partner engagement package from Mindmatrix covers every aspect of the Bridge PRM and partner marketing software including partner training (to use the Bridge partner marketing software , PRM software and the Partner Portal solution), end-to-end partner marketing campaign management, MDF management, deal registration, lead management, and more.

Channels and alliances 40

Channels and alliances Co-Alliance Ecosystems Marketing alliance 40

Mindmatrix

APRIL 5, 2023

Measuring the performance of your partner marketing initiatives helps you understand where the gaps lie in your partner marketing process so you can fix them. It also helps understand what really works and establish a set of best practices for the partner marketing team to follow in the future. Are those effective?

Utilities 40

Utilities Ecosystems 40

Channel Insider

FEBRUARY 17, 2023

Kaseya has expanded the Kaseya + Datto Global Partner Program while increasing investment in channel partners through doubled marketing development funds (MDF) and establishing a larger team dedicated to the channel. Dan Tomaszewski, Executive Vice President Channel at Kaseya, explained the drivers behind these changes.

Mergers and acquisition activities 54

Mergers and acquisition activities Collaboration Business development 54

Impartner

NOVEMBER 30, 2022

Impartner and industry experts on partner experience optimization will regularly jump on LinkedIn Live to discuss partner channel challenges and best practice solutions. The goal of MasterClass is to grow attendees into channel experts. Are you struggling with any aspects of your channel?

Ecosystems 52

Ecosystems Channel management Utilities 52

Mindmatrix

NOVEMBER 17, 2022

Does your company rely on both, channel partners and a direct sales team to sell your products or services? Often, companies that have direct sales teams and a channel partner network selling their products and services make minor tweaks to their direct sales enablement programs and apply them at the partner level.

85

85

Magnetrix

JUNE 15, 2022

Does your company’s go-to-market strategy rely on value added resellers (VARs), technology integrators or other developers/manufacturers that compliment your products? A cloud-based partner relationship management (PRM) portal can help you to effectively communicate, collaborate, and educate your channel. Implementation.

Conflict resolution and communication 81

Conflict resolution and communication Collaboration Channel management 81

Chaneltivity

APRIL 8, 2021

Over the past decade, companies have increasingly moved to an indirect sales model that relies on channel partners. With this trend, Partner Relationship Management (PRM) solutions have become more common as companies look for efficient ways to connect with their partners and streamline their processes.

Channel management 98

Channel management 98

ITA Group

MAY 6, 2021

Partner Marketing: Weaving Best Practices Into To-Partner, Through-Partner & With-Partner Marketing. Partner marketing is the broad category that includes to-partner marketing, through-partner marketing and with-partner marketing. As a quick baseline: Definition of Partner Marketing. Encourage action.

Ecosystems 82

Ecosystems 82

Chaneltivity

DECEMBER 14, 2023

Before you start scouring the web for technologies, it’s critical to think through what you absolutely need to properly manage, engage, and enable your partners. Partner Portal Modules and Functionality Use this checklist to make sure your channel portal has all the functionality you need to support your partner program components.

Channel management 52

Channel management Collaboration Ecosystems 52

Magnetrix

AUGUST 29, 2023

Benefits, challenges and inefficiencies when lacking a partner portal Can you imagine if companies, such as Amazon, Microsoft, who heavily rely on their partners didn’t have a partner portal to manage their partners? Manual processes: Without automation, you’d need to manage partner-related activities manually.

Ecosystems 40

Ecosystems Collaboration 40

Channel Incentive Best Practices

APRIL 21, 2021

The IT channel is a people business. Interestingly, the move to digital has exposed holes in the way channel management has been conducted in the past. This is because ‘ doing business ’ has focused on the connection between the partner and their account manager. Speak with Channel Mechanics today.

Channel management 98

Channel management Energy Ecosystems 98

Mindmatrix

JANUARY 25, 2024

The entire sales set up, functioning of the channel and the roles of the participants in the sales ecosystem was centered around the product offered. Siloed partner organizations operating independently of one another Traditional channel partner models typically involved a vertical relationship between the vendor and their partners.

Ecosystems 45

Ecosystems Co-Alliance Channels and alliances Collaboration 45

Successful Channels

DECEMBER 31, 2019

One of the biggest fears of a channel executive is making investment decisions with incomplete information on activities with uncertain forecasted outcomes. It is particularly anxiety producing to invest in marketing or sales actions, where the supplier marketer has little control over how it is planned, executed or measured.

Successful channels 52

Successful channels Channel management 52

Impartner

SEPTEMBER 16, 2022

SALT LAKE CITY – September 15, 2022 – Impartner the global pure-play leader in SaaS-based channel management and Partner Relationship Management (PRM), launched Impartner Business Planning within its PRM—scaling your channel and engaging partners like never before. It works with any CRM system.

Channel management 45

Channel management Collaboration 45

Chaneltivity

JANUARY 17, 2023

As you know, reseller channels can be an invaluable lifeline in tough economic environments, and a solid bonus in bull markets, sending you warm leads, and promoting your product and content. Ideas include: Double-down on marketing activity – what you’re doing is working, and you should keep it up!

Growth partners 96

Growth partners Channel management 96

Chaneltivity

SEPTEMBER 29, 2021

Partner portals are an important component of your channel program, but they do not run themselves. It is crucial that you’re properly staffed for your channel’s long-term success. Channel Program Details: What’s your current and expected deal registration flow? Who will upload and manage your partner content?

Channel management 96

Channel management 96

Mindmatrix

JANUARY 7, 2021

One of the core areas of Partner Relationship Management (PRM) is measuring channel partner performance. When it comes to channel partner performance measurement, often vendors emphasize on sales revenue. Your partners’ response to the sales and marketing collateral you offer them.

Utilities 98

Utilities 98

Mindmatrix

MAY 30, 2023

As the moderns sales ecosystem evolves and partner ecosystems continue to expand vertically and horizontally, managing and enabling partners becomes a complex task. This is where next-generation Partner Relationship Management software ( PRM software) platforms come into play.

Ecosystems 40

Ecosystems Utilities Collaboration 40

Channel Insider

NOVEMBER 5, 2021

Partner relationship management (PRM) has simplified the business of managing channel partners by automating and enhancing vendor-partner processes. PRM tools are like CRM systems designed for the complexities of managing channel business partners. Table Of Contents. Evaluating PRM Solutions What is PRM Software?

Ecosystems 85

Ecosystems Utilities Channel management High tech 85

Channel Insider

NOVEMBER 18, 2021

With a growing channel ecosystem, partner relationship management (PRM) is a software solution that gives channel program operators many tools they can use to optimize relationships and results with indirect sales partners. What Is Partner Relationship Management? Do I Need Partner Relationship Management?

Engineering 52

Engineering Collaboration Ecosystems Channel management 52

PLM Alliances

MAY 3, 2023

Channel automation optimizes partner experience, accelerates revenue, and enhances go-to-market (GTM) strategies. By streamlining processes, improving communication, and enabling better collaboration, channel automation can unlock the full potential of your partner network.

Ecosystems 40

Ecosystems Credit Collaboration Channel strategies 40

Magnetrix

FEBRUARY 1, 2022

Listen to the podcast with guest speaker: Matt Soloman of The Channel Program. Channel partners building a brand’s authority: what to define in the channel marketing strategy? Feature channel partners in thought leadership opportunities - find new voices. Engage in strategic one-on-ones with channel partners.

Ecosystems 52

Ecosystems Business development Strategic partnership Channel strategies 52

PLM Alliances

APRIL 12, 2023

Channel incentive management is crucial to maintaining and growing a successful partner network. Implementing an effective channel incentive program motivates and rewards your partners, increasing sales, improving partner loyalty, and enhancing overall performance.

Legal 52

Legal Successful channels 52

Channel Insider

JULY 2, 2021

For many years it’s been no mystery that most IT products don’t yield much if any profit margin for channel partners. So have you ever wondered how vendors attract channel partners and motivate them to sell their products? Further reading : From VAR to MSP: Managing the Shift from Push to Pull. Financial management.

System integrators 71

System integrators 71

Mindmatrix

FEBRUARY 2, 2024

Annual planning in channel management can be either a business burden or a huge growth tool. With industrial sales channels and distribution, the key to shifting from burden to growth is to shift the way we think about the channel relationship strategy. While they’re not enjoyable, they should be valuable.

Channel management 40

Channel management Ecosystems Finance Channel strategies 40

Channel Incentive Best Practices

APRIL 8, 2021

In the channel, the partnership between vendor, partner and customer is critical. In their initial rush to sign up channel partners, vendors rarely consider the success criteria for their partnerships. Elsewhere, channel program managers want to get their programs out quickly, effectively, and uniformly to the channel.

Energy 81

Energy Successful channels Channel management Ecosystems 81

Chaneltivity

AUGUST 22, 2023

Below, we outline what good partner recruiting is and share 5 steps to refine your strategy — complete with advice from three channel leaders. Establishing a synergistic relationship with ideal partners has the power to boost your brand, expand your market share, and drive revenue — and it benefits your partners’ businesses in the same ways.

Ecosystems 52

Ecosystems 52

Successful Channels

NOVEMBER 2, 2021

Your partners are fighting the battle of success and how to compete and need help to organize their arrows and to manage the troubles of the marketplace. This is an obvious humorous metaphor to channel partner management to help make the point that the answer to the question of whether-or-not to plan should be obvious to all of us.

Channel management 52

Channel management Collaboration Channel strategies 52

Impartner

APRIL 8, 2018

If you are still stuck on bribing your partners with Marketing Development Funds (MDF) , we are here to tell you, there is a better way! MDF and other like investments are guaranteed to be around for the foreseeable future – but there will be a pivot. There is no off the shelf program that could possibly address that.

Collaboration 52

Collaboration 52