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Channel Management: A Guide to Optimizing Your Channel Strategy

PLM Alliances

Introduction Effective channel management is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channel management, its core disciplines, and best practices.

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Channel Partner Management Essentials: A Comprehensive Guide

PLM Alliances

Introduction Effective channel management is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channel management, its core disciplines, and best practices.

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Channel Sales for SaaS Webinar

Channel Incentive Best Practices

Looking to take your SaaS solutions to market via the Channel? If so, join Channel Mechanics for the upcoming webinar “Channel Sales for SaaS”, with guest speakers, Justine Cross , Managing Director, EMEA Channels and Nehul Goradia , Co-Founder, Enabler ONE. – Saas Pricing models for the Channel.

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Channel Chats Episode 3: The Cloud and Partner Relationship Management

PLM Alliances

For episode 3 of Channel Chats, The Spur Group CMO Richard Flynn spoke with Oracle's Ross Brown who is the VP, Cloud Go-to-Market. The episode covers how Oracle built a enterprise-level cloud partner infrastructure, how the company thinks about channel partners today, and the latest trends for channel chiefs.

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How Great Channel Leaders Unlock Powerful Revenue Acceleration

PLM Alliances

You need to re-examine the effectiveness of your channel management efforts. If you are a channel chief your primary role is to generate channel sales. Learn the five key attributes of a great channel revenue acceleration engine. At The Spur Group, we help our clients determine their Channel Health Index.

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Make an Impact: Know Your Channel Partner Health Index

PLM Alliances

It is impossible to ensure your channel efforts are paying off unless you have an objective, data-driven view of your teams' and programs' performance. Diagnosing channel effort performance, or health, can be done quickly, but if done incorrectly will lead to stagnant and potentially declining business results. Budgets are shrinking.

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Partner Marketing: Strategies to Drive Business Results

PLM Alliances

Learn the importance of collaboration and best practices to optimize your channel marketing strategy and execution. Collaborative marketing strategies help organizations pool resources, share risks, and reduce costs. Collaborative marketing strategies help organizations pool resources, share risks, and reduce costs.