article thumbnail

The Effects of Hyperscaler Marketplaces on Channel Sales & Partner Ecosystems

Magnetrix

How hyperscaler marketplaces are making a wave with channel and partner ecosystems Paul Bird How do you think these hyperscalers and their marketplaces are starting to make a wave when it comes to the channel ecosystem? Tim Lowe Yeah, it's a great question. we are hyper focused on our customers, period full stop.

article thumbnail

What Do Modern Deal Registration Programs Look Like?

Channel Incentive Best Practices

However, in today’s channel ecosystems, Deal Registration programs cannot be deployed in isolation from other programs in your overarching Channel GTM strategy. AJ is a Bay Area native where his previous channel roles have ranged from startups to large public companies such as Fortinet.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Channel Partners Help Build a Brand’s Authority

Magnetrix

How to reverse the damage of a partnership that is affecting the ecosystem. 3 best practices for enabling your channel partners to build your brand authority. Anything you think a vendor should focus on outside of content creation, these training and ecosystems and events? Establish trust early on. Be responsive to it.

article thumbnail

How to Use Partner Scoring to Increase Channel ROI

PLM Alliances

In addition, partner offering complexity has multiplied, and now includes partner program, channel incentives, partner enablement, partner recruitment, field governance, and customer satisfaction. Meanwhile, performance pressure continues for channel chiefs. Coverage : What markets does the partner cover?

article thumbnail

How to Use Partner Scoring to Increase Channel ROI

PLM Alliances

In addition, partner offering complexity has multiplied, and now includes partner program, channel incentives, partner enablement, partner recruitment, field governance, and customer satisfaction. Meanwhile, performance pressure continues for channel chiefs. Coverage : What markets does the partner cover?

article thumbnail

How to Build a Mutually & Equally Beneficial Partner Program

Magnetrix

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. These key areas hold great importance in channel partnerships and can influence many other areas of one’s channel strategy , such as determining a vendor’s partner retention efforts.

article thumbnail

How to Drive Impact with Channel Capacity Planning

PLM Alliances

Your ecosystem capacity is influenced by the mix of partner types and the number of partners in each segment, as well as partner attributes such as customer served, business models, and solutions offered. But it’s often difficult to identify that small core group of channel partners that will deliver a massive impact.