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B2B Sales Is Broken Part 1: Deals Are More Complex & We Must Adapt

PartnerTap

Traditional CRM and sales tools aren’t built for external sales collaboration Companies have invested millions in training, enablement, and software to make sales teams more productive. But CRM was never designed to let sales reps collaborate with people from outside your company. I know I have many times.

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The Sales Transformation Imperative in 2024: Co-Selling

PartnerTap

As Maria Chien from Forrester Research shared recently on a Co-Sell Transformation webinar : “B2B buyers are turning to personal advisers for advice on the products they should consider and the companies they should work with.” Your buyers are doing the same, leaning on personal advisors they trust for recommendations.

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Tips for Building a Collaborative Relationship with Google Cloud

Tackle.io

Here are a few tips from a recent Tackle webinar around crafting a more effective “better together” story from John Leon, VP of Partnerships, Apiiro, and Ali Goldstein Norup, Head of VC and Startup Ecosystem, Americas, Google Cloud. . Read More: Happily Ever After: Craft a Co-sell Success Story . For Apiiro, it was an easy choice. “We

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Tips for Building a Collaborative Relationship with Google Cloud

Tackle.io

We had Google Cloud credits that allowed us to spin up resources very cost effectively, and allocate our capital in a way that was more efficient on the things that we needed to do to get to market,” said John. It includes $200,000 of credits over two years, up to $100,000 the first year and up to another $100,000 in the second year.”

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Financial planning & budgeting: Navigating the Budgeting Paradox

IBM Business Partners

Why budgeting feels like a marathon Just like marathon training takes months of preparation, crafting a budget involves a lot of data collection, metrics analysis, resource allocation and collaboration. Collaborative efforts often lead to version control issues, slowing down the process.

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What the Best Channel Partner Programs All Have in Common

PLM Alliances

If your offering is as good as your competitor's, yet you make it twice as hard to collaborate, don't be surprised if your ecosystem shows signs of atrophy. If your program's benefits stop at incentives and training credits, you're likely not competitive enough. Design principle #2: A clear path by value motion.

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What the Best Channel Partner Programs All Have in Common

PLM Alliances

If your offering is as good as your competitor's, yet you make it twice as hard to collaborate, don't be surprised if your ecosystem shows signs of atrophy. If your program's benefits stop at incentives and training credits, you're likely not competitive enough. Design principle #2: A clear path by value motion.