Remove customer-behaviour
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Changing Your Leadership Habits

Peter Simoons

Leadership is a behaviour that we all display and accept, some more consistently than others. You are a leader in your profession; you lead yourself, your colleagues, your customers and your partners in your work. When it comes to personal behaviours and characteristics you always have to lead yourself.

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Winning the Game of Boardroom Chess

INSEAD Knowledge

However, our research would argue that it is the (often unconscious) responses to the behaviour of others that determine who dominates in any interaction. This analysis was further supported by observing the behaviour of executives and MBA students during classroom simulations. Most people assume that their actions are their own.

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Channel Partnering in Europe

Partner Path

Customize your approach to European partners for better results. It wasn’t the first (or last) time I heard an opinion or saw behaviour from colleagues in our industry suggesting that two major regions (Europe and North America) were the same.

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WHO PULLS THE CORPORATE PURSE STRINGS?

Be Partner Ready

These include promotion to millions of customers (promoting your brand and also, where relevant, behaviour-changing messaging), campaigning, product (GIK), specialist skills and services, contacts and creative agencies - all of which could be potentially transformative for your non-profit.

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THE LARGEST PURSE OF THEM ALL

Be Partner Ready

This purse is perfect for non-profits that want untied funding, mass market exposure for your cause and behaviour change messaging to a targeted or mass market audience. ME’s approach makes the customer the hero plus showcases the ground-breaking research of Associate Professor Alexander Dobrovic.

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David and Goliath Relationships

Peter Simoons

Alliances and Partnerships, whether between equal partners or between customers and suppliers, are about creating synergy and about creating value together. Of course, we talk in our Alliance Masterclass extensively about the necessary collaborative behaviours. As such, one of the companies should not rule over the other.

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The Really Simple Steps to Creating an Innovation Engine

INSEAD Knowledge

It has the potential to bring joy to both customers and non-customers, i.e., suppliers, retailers, regulators, and other players in a company’s business ecosystem. The first is what he calls the voice of the customer. The second one is the silence of the customer. It can be a systematic habit.