Planview Blog

APRIL 20, 2023

It only takes a few minutes talking to Paula Lina to see her passion. Paula is Planview’s Director of Value Engineering & RFXIS and leads the Force for Good initiative. With nearly two decades at Planview, Paula is passionate about the company, its people, and its impact for good. Let’s get to know Paula Lina. Explain your role at Planview and a few of your responsibilities.

Engineering 98

Engineering Banking 98

Channel Insider

APRIL 20, 2023

As one of the more significant sources of an enterprise’s carbon footprint, IT will come under increased scrutiny as pressure to deliver sustainability mounts. MSPs need to be able to account for the footprints of their suppliers and services when tendering and engaging with their customers. It’s important they understand that not all approaches to sustainability are equal.

Energy 78

Energy Credit 78

IBM Business Partners

APRIL 20, 2023

Trust is the cornerstone on which the banking industry is built. When consumers lose trust in a bank’s ability to manage risk, the system stops working. We’ve seen what follows—financial crises, bailouts, destruction of capital, and losses of jobs. Put simply, consumers trust banks to keep their money safe and return the money when requested.

Banking 77

Banking Government Engineering 77

Tackle.io

APRIL 20, 2023

Many ISVs are extending their reach into new territories, customer segments, and regions by establishing channel partner reseller relationships with large traditional resellers, global systems integrators, and smaller SI firms. ISVs are also incorporating their products into professional services offerings and bundled cloud solutions provided by managed services firms.

Channels and alliances 52

Channels and alliances Co-Alliance Finance System integrators 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

IBM Business Partners

APRIL 20, 2023

What do a Canadian energy company, a Dutch coffee retailer and a British multinational consumer packaged goods (CPG) company have in common right now? All are transforming their procurement operations by leveraging state-of-the-art process mining and intelligent automation technology. Why process excellence matters A mid-size organization will spend the equivalent of several billion U.S. dollars annually in direct or indirect procurement.

Consumer packaged goods 75

Consumer packaged goods Partnering capability and readiness Finance Banking 75

Frost & Sullivan

APRIL 20, 2023

The digitization of water management is an increasingly large sector, and this growth is also noticeable in Latin America. With water utilities seeking to improve their service levels and reduce their levels of water losses and non-revenue water, incorporating digital solutions appears as an opportunity to accelerate this change process. With increasing pressure from the regional and global context focusing more and more on green policies, the commitments of companies to bind and report accordin

Energy 52

Energy Utilities Ecosystems 52

PLM Alliances

APRIL 20, 2023

In today's digital marketing landscape, businesses must adapt their strategies to stay ahead. One key element in achieving this is the combination of content marketing and omnichannel excellence. This article will delve into the importance of this powerful duo, outline how to build a robust marketing strategy, and explore the expected business impact.

Collaboration 52

Collaboration Utilities 52

Tackle.io

APRIL 20, 2023

Many ISVs are extending their reach into new territories, customer segments, and regions by establishing channel partner reseller relationships with large traditional resellers, global systems integrators, and smaller SI firms. ISVs are also incorporating their products into professional services offerings and bundled cloud solutions provided by managed services firms.

Channels and alliances 52

Channels and alliances Co-Alliance Finance System integrators 52

PLM Alliances

APRIL 20, 2023

The customer experience (CX) management is essential for businesses striving to stay competitive in today's rapidly evolving B2B landscape. Mastering customer experience management can increase customer satisfaction, loyalty, and revenue growth. This comprehensive guide will explore the importance of customer experience in B2B marketing and product management, discuss best practices for creating and managing CX initiatives, and delve into the latest trends and technologies shaping the industry.

Utilities 52

Utilities Collaboration 52

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

PLM Alliances

APRIL 20, 2023

The marketing world is constantly evolving, and with the ever-increasing amount of data available to businesses, data-driven marketing insight has become an essential element for success. This article will explore the importance of AI-enhanced data-driven marketing insight for marketing and product management leaders, focusing on the B2B market. We will discuss how to create, roll out, and manage these insights within your organization and the expected business impact.

Utilities 52

Utilities Collaboration Engineering 52

PLM Alliances

APRIL 20, 2023

In today's rapidly changing business environment, having a clear strategic marketing blueprint is more important than ever. This comprehensive plan is a roadmap for marketing and product management teams to achieve specific goals and objectives. This article will delve into the significance of a strategic marketing blueprint, particularly for B2B markets, and explore how to build and manage one effectively.

Engineering 52

Engineering Collaboration 52

PLM Alliances

APRIL 20, 2023

In today's competitive business landscape, digital marketing is crucial in driving success, particularly for B2B companies. Learning to accelerate your digital marketing efforts can yield significant results in lead generation, brand awareness, and overall revenue growth. This article will delve into the importance of accelerating digital marketing, discuss how to build and manage an effective digital marketing strategy, explore the expected business impact of these efforts, and provide a case s

Collaboration 52

Collaboration Engineering Utilities 52

PLM Alliances

APRIL 20, 2023

In the ever-evolving landscape of marketing strategies, Account-Based Marketing (ABM) has emerged as a critical and powerful approach for businesses looking to generate revenue and drive growth in the B2B market. This targeted marketing strategy involves focusing on a select group of high-value accounts, aligning marketing, sales, and product teams to engage with those target accounts on a personalized level.

Collaboration 52

Collaboration Utilities 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

PLM Alliances

APRIL 20, 2023

In the digital age, businesses must effectively measure marketing efforts to drive growth and success, especially in the B2B market. This article will explore how to measure marketing effectiveness, the significance of marketing metrics, and insights on building a marketing measurement strategy. We'll discuss the expected business impact, provide actionable recommendations for businesses looking to adopt or improve marketing strategies and highlight the importance of marketing metrics for succes

Utilities 52

Utilities Collaboration 52

PLM Alliances

APRIL 20, 2023

Introduction In today's dynamic business environment, aligning sales, marketing, and business units is critical for driving growth and success, especially for B2B marketers. This sales, marketing, and business unit alignment helps create a cohesive revenue-generating strategy. In this updated article, we will discuss the importance of this alignment for leaders in marketing and product management within the B2B market.

Collaboration 52

Collaboration 52

PLM Alliances

APRIL 20, 2023

Marketing technology (MarTech) is critical in driving business success in today's rapidly evolving digital landscape. MarTech optimization and integration have become essential for marketing leaders to stay ahead of the competition, especially in the B2B market. This article will delve into the importance of MarTech optimization and integration, discuss key types of MarTech, and explore the impact of generative AI on marketing technology stacks.

Utilities 52

Utilities Collaboration 52