Thu.Apr 29, 2021

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Guiding Principles for a Successful MDF Program

Channel Incentive Best Practices

How successful is your MDF Program? Although a more paramount question might be if you are familiar with which activities result in the highest ROI? Either way, if you are looking to take your MDF program to the next level, join Channel Mechanics CEO Kenneth Fox for the webinar “ Guiding Principles for a Successful MDF Program “ Kenneth will be joined by Michele Lee , Channel Programs and Distribution Management with Juniper Networks, Ryan Griffis , Global Channel Programs Manager

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Partnerships 101: What is Cross-Selling?

Crossbeam Blog

Ask a friend in the partnerships world, “What’s cross-selling?” and you might find yourself doing the shuffle. Your friend redirects the question to you, making sure you answer first. Then, in most cases, they agree with you.

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5 Key Challenges to Unlocking Improved Customer Lifetime Value

ITA Group

5 Key Challenges to Unlocking Improved Customer Lifetime Value. Do you want more returning customers? The kind of customers who spend more money and visit more often? Then a loyalty program could be the perfect tool to add to your customer retention arsenal. Why? You may ask. Let’s start with the most reasonable fact: It makes you more money. Well—if it’s done the right way, of course.

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Don't Fall Behind: Get Your Partner Data in Your Data Warehouse

Crossbeam Blog

Today, I’m the CEO of Crossbeam. But I spent the first eight years of my SaaS career in the murky depths of the analytics market, and let me tell you: Data warehouses changed everything.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Want to be a content creator? Five lessons on getting started from FitHealthyMomma’s first year

Impact

How cool would it be to work from home, set your own hours, and make money opining on and writing about something you love, like baking or life with pets ? Especially when you look at the successful stars of the Instagram/TikTok/Twitch universe, it’s hard not to wonder: could I do that? How FitHealthyMomma started — Tami Smith’s inspiring story. In November of 2019, Tami Smith was pretty much in that boat.

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All Things AI Episode 6: How to Build a Data Science Team

PLM Alliances

Generalist data scientists tend to be able to handle many problems quickly because when you solve one business problem, the team doesn't typically go away. What are the other problems that need to be solved? What else is happening in the business that has not been tackled yet?" — Demitri Plessas , a mathematics professor turned data science manager.

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Blockchain-enabled Digital Health Credentials to Help Businesses Reopen Safely and Build the Future of Digital Ecosystems

Frost & Sullivan

Digital health credentials with high levels of self-sovereignty over personal data, interoperability, and adherence to standards are an invaluable tool in sustainable reopening, finds Frost & Sullivan. SANTA CLARA, Calif. – April 29, 2021 – As organizations prepare to welcome employees, customers and visitors back to travel, concerts, sporting events, government buildings and workplaces they must strategize to not just reopen safely but return to capacity utilization that will provide an eco

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6 Questions To Ask Yourself When Deciding To Outsource

Aepiphanni

Building or scaling a business is a task that often requires lots of work, and lots of time. Part of building a business is finding ways to grow. Whether it be the personnel you employ, the contractors you have, or the infrastructure you’ve built, growing a business encompasses all of these things. Part of scaling a business is deciding when to outsource and when to delegate work to others.

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Editorial: Aligning Multiple Stakeholder Value Propositions (April 2021)

TIM Review

The Value Proposition (VP) development practices of a company are an expression of the most fundamental organizing principles of its business (Webster, 2002). It has been defined as “a strategic tool facilitating communication of an organization’s ability to share resources and offer a superior value package to targeted customers” (Payne et al., 2017).

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Scrum Master Challenge Day 21 - Hand's Off the Team's Work!

Collaborative Leadership Team

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Framing Multi-Stakeholder Value Propositions: A wicked problem lens

TIM Review

The value of a thing is estimated from the advantages supposed to be derived from it, and depends very much upon time, place, and circumstances. E.P. Day. Day's Collacon: An encyclopaedia of prose quotations. . Introduction. The value proposition (VP) concept increasingly attracts attention beyond the marketing domain (Eggert et al., 2020). Scholars and practitioners of business model innovation have highlighted the importance of VPs when designing various business model activities (Teece, 2010

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Top 10 Performance Management Solutions

ClearPoint Strategy

When an organization is doing well, it’s usually because employees are engaged in their work and have a clear sense of direction as to where the company is headed. That only happens when organizations make a concerted effort to manage performance, both for the business as a whole and individual employees. That’s where performance management solutions come in.

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Interview: Discussing Value Proposition Research in the Context of New Companies Committed to Scaling Early and Rapidly

TIM Review

Considering that value propositions in one level of a business ecosystem can impact all other levels offers a powerful approach to examining the value proposition process. Adrian Payne & Pennie Frow. Introduction by Stoyan Tanev. Value proposition (VP) development has become the subject of growing research interest in the last 20 years. The number of research studies has grown especially in the last 5 years, including several recent review papers summarizing key developments and identifying

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Time to Start Something New?

Ground Floor Partners

2020 was a rough year for the vast majority of American businesses. Restaurants, airlines, hotels, spas, convention centers, and dozens of other types of businesses were hit hard. Families struggled, poverty and food insecurity increased and paychecks either went away completely or decreased. Weekly unemployment claims reached historic lows (with the exception of the Great Depression).

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Managing the Disruption of Mobility Services: How to align the value propositions of key ecosystem players

TIM Review

Over the past 20 years we’ve gotten very good at predicting whether a major new technology will supplant an older one—but we are still terrible at predicting when that substitution will take place. Ron Adner & Rahul Kapoor (2016). Introduction. The mobility sector is one of the industry sectors that faces growing pressure to adapt to a changing society by implementing new solutions.

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Value Proposition Misalignment and the Failure to Become a Born-Global Company

TIM Review

Starting a company is like throwing yourself off a cliff and assembling an airplane on the way down. Reid Hoffman. Introduction. The born-global literature sits at the crossroads between the fields of entrepreneurship and international business. Early research characterised born-global firms by having rapidly internationalised, within a few years of their inception, as well as having generated a large proportion of revenue from foreign sales (for example, Chetty & Campbell-Hunt, 2004; Knight