July, 2021

Data Sharing Rests Upon Human Connection


Data sharing is essential to driving revenue with your partners. Channel managers need visibility into global ecosystem overlap, so they know which accounts to target with their various partners.

How are Roadmaps and Strategies Shaping the Shared Mobility Market in a Post-Pandemic World?

Frost & Sullivan

COVID-19 and its aftermath will test the business sustainability and resilience of shared mobility companies. With the change in fundamental market dynamics as a result of the pandemic, stakeholders are already in the process of designing new strategies and roadmaps for growth.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The 5 Things to Do in Your First 90 Days as a Partnership Leader

Crossbeam Blog

You’re leading partnerships at a new company and you’re eager to start proving your value by signing up new partners and executing your co-marketing and co-selling playbook — but hold your horses, not so fast! career advice partnerships 101 industry insights


Ansible Automation

Compare The Cloud

Over the past couple of years, and especially during the pandemic, we have been approached by a number of clients looking to adopt more automation in the way they administer and deploy their IT estate.


100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Global Insight into Future Growth


Within the Executive Growth Alliance, peers from US, Europe, Latin America and Africa collaborate to solve Specific Actionable Challenges.

More Trending

What will be Your In-Work Refreshments This Summer?

Peter Simoons

It is July already and we are fully into summer and enjoying great weather, every now and then interrupted by a thunderstorm. Such rainfall is good to shake up the atmosphere and wipe out the dust. Often it also provides us with new views on the things we see around us.



Be Partner Ready

You’ve probably heard of the good ol’ SWOT analysis. A business imperative that’s one of the first things you’re often taught in any sort of business/marketing/communication course.

Why talent is overrated

Stellar Partnerships

I have just read Angela Duckworth’s book Grit: The Power of Passion and Perseverance. It’s filled with evidence, case studies and stories of how and why talent will only take you so far.

Energy 130

Kaseya Breach Shakes Faith in ITSM Platforms

Channel Insider

Managed service providers (MSPs) both large and small are reassessing their approaches to managing IT in the wake of a cyberattack against the IT service management (ITSM) platform provided by Kaseya.

How Zoom Uses AI to Ramp up Sales Certification and Proficiency

Zoom was struggling to ensure that sales reps around the world––with different levels of experience and proficiency––were getting certified on updated messaging. Traditional methods were unexciting, time-consuming, and ineffective! Find out how they achieved success in Second Nature’s Customer Case Study!

Seven Signs Your Partner Program Is Too Complicated


Rigid requirements, underutilized assets and unused market development funds. If your company suffers from even one of these, then your partner program may be too complicated.


Top Podcast Producers in 2021

Jake Jorgovan

Creating and growing a podcast is like setting up an entire business from scratch. And just like a startup, you can expect many awkward years. Unless, that is, you hire a podcast producer to manage the show, or a podcast consultant to guide you.

Prepare Your Partnership by Following a Structured Alliance Process

Peter Simoons

Tip 14: Prepare Your Partnership by Following a Structured Alliance Process. Remember how we mentioned earlier, that you need to be in the winning side of the 80% rule if you want your partnership to succeed?

Growth Mindset at Work: Why and How?

TRG Blog

Our mindsets, the indicator of our belief and attitude towards our own abilities, are the key factor that affects how we behave and influence those around us. Researchers have concluded that one’s mindset can have a significant impact on their future success.


Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Hello from the other side

Stellar Partnerships

Them and us. It’s tempting to think of corporates as hard-nosed, profit making machines. But they’re filled with living, breathing humans that are trying their best to get through the day. Non-profits don’t have a monopoly on compassion, ingenuity or virtue.

How Can the Channel Use AI?

Channel Insider

Ever-evolving technology, environments, and consumer demands owe a lot to innovation in cognitive computing.

Ep. 172 – LIFEAID Beverage Co. COO, Andy Halliday

COO Alliance

Our guest today is the COO of LIFEAID Beverage Co, Andy Halliday. . Andy is the son of an Air Force B-52 Aircraft Commander and spent his high school years in Tachikawa, Japan when his father retired from the Air Force to become a 747 Captain for Japan Airlines.


Top Podcast Promotion Services & Companies in 2021

Jake Jorgovan

Imagine you just finished your first podcast episode. You design the podcast art, and you launch your new venture to… crickets. Without podcast promotion, it can be impossible to get new listeners.

Top 10 Tactics for a Successful SKO!

The 2022 Sales Kick Off is your big opportunity to align your sales team and drive change. Make sure it's successful with SecondNature’s SKO Ebook! Find out: ? How to set the right goals and KPIs ? How to translate vision into tactics ? How to keep salespeople engaged.

Be Flexible in Transitioning the Partnership

Peter Simoons

Tip 15: Be Flexible in Transitioning the Partnership. French essayist Francois de La Rochefoucauld once wrote that the only thing constant in life is change. As clichéd as it may sound, it is indeed true.

Communication and Engagement – Utilizing Both for an Exceptional Team

Collaboration LLC

By Michael Gunther and Erin Hoffman. Anyone who has worked in any industry knows that conflicting personalities take a toll on teamwork, morale, and the successful completion of a project. But what many people might not know is that they don’t have to just learn to deal with a co-worker.

Measuring Up

Stellar Partnerships

My neighbour Andrew is a MAMIL* and loves cycling. Every Saturday afternoon he squeezes his gangly frame into a lycra suit covered with the names of sponsors he doesn’t have and relives the Tour de France around the bay in Melbourne.

AvePoint Launches New Partner Program Aimed At Microsoft Teams, 365

Channel Insider

Following the “software developer as toolsmith” partnering model , AvePoint is launching a program that will enable partners to create their own services and intellectual property (IP).

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

How Hatch Boosted its Close Rate by 24% by Incentivizing its Partner’s Account Managers

Crossbeam Blog

Can’t get your partner’s account managers (AMs) to play ball? Those AMs have all the juiciest info about your target accounts, so, whatever you do, don’t give up on fostering the co-selling relationship between your sales reps and your partner’s AMs. co-selling source industry insights


Top Podcast Consultants & Consulting Companies in 2021

Jake Jorgovan

The podcasting industry is growing. eMarketer.com predicts a 16% year-over-year (YoY) increase, and according to October 2019 research, 36% of US podcast listeners said they listened to six or more hours of podcast content per week.


Collaborative Leadership Development

Peter Simoons

You are a successful leader. You want to sustain and increase your leadership success, with your team and in collaboration with other organisations in alliances, partnerships and ecosystems.

The Key to Onboarding a New COO

COO Alliance

It’s well known that recruiting and hiring the perfect COO for your company is no easy task. It takes hard work, research, planning, and lots of time. But once all of that is done, once you’ve interviewed, sent out an offer, and hired the perfect person for the job, then what?


A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Keeping it fresh

Stellar Partnerships

Queen Elizabeth will celebrate her platinum jubilee next year. That’s 70 years of shaking hands, cutting ribbons and making her subjects feel special. I’ve wondered how she manages to keep up the enthusiasm.

Starting an MSP Backup and Recovery Service: IT Partner Options

Channel Insider

Backup and recovery has always been a critical IT issue but in the wake of a plague of crippling ransomware attacks, data protection is now a top priority for almost every organization of any size.


Customer Relationship Management – CRM

Chameleon Sales

In our last post , we discussed an overview of customer relationship management and customer experience management. In this post, we will take a more detailed look at customer relationship management, available tools, and metrics associated with CRM.