October, 2023

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The Crucial Role of Governance in Determining Alliance Success

Peter Simoons

The difference between alliance success and alliance failure can be attributed to various factors. Yet, when we distil it to the most crucial elements of alliance success, governance emerges as one of the seven elements that often makes the decisive difference. A robust governance system is cultivated with an emphasis on continuity and the facilitation of partnerships.

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Go Beyond Random Acts of Co-Sell

PartnerTap

Does your sales team co-sell with partners? If so, to what degree, and with how many partners? Some companies like Microsoft and SAP Concur have very sophisticated co-selling motions with their top partners. Others are just starting their partner-first journeys. Then there are companies like Lumen, HPE, LastPass, and LightEdge that are disrupting their markets with co-sell first programs and heavy investments in co-sell automation platforms.

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A Partner Portal is Not a Silver Bullet

Partner Path

Follow 5 principles for a PRM that improves partner experience The new generation of partners are digital-first. They want to self-serve partnership information online – not pick up a phone and make a call (do phones still do that?) to then be emailed a fuzzy scanned PDF (which is probably out of date). From onboarding and enablement processes to opportunity registration and marketing, all partner information should be easily accessed from your partner portal/PRM (Partner Relationship Management

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Top 15 B2B Advertising Agencies: Driving Business Success in 2023

Jake Jorgovan

We don’t have to tell you that today’s B2B world is extremely competitive. But the right advertising agency can help you stand out from the crowd. These agencies have the expertise and experience to outline your unique value proposition, reach your target audience, and achieve your business goals. And you’ve come to the right place to find that advertising firm.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 secrets to pricing partnerships

Stellar Partnerships

Negotiating the value of corporate partnerships is like the bathroom scene in the film Pretty Woman. Edward is negotiating for a week of Vivien’s time and they settle on $3,000 – but she would have been happy with $2,000 and he was more than willing to pay $4,000. It’s easy for a charity to underestimate the value it brings to a corporate partnership and settle for less than it’s really worth.

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Unlock the Power of Alliances

Peter Simoons

Creating Successful Partnerships In today’s rapidly evolving business landscape, the power of partnerships cannot be overstated! Whether you’re a seasoned professional already involved in different exciting alliances or you’re just dipping your toes into trying collaborative ventures, the right guidance can make all the difference to collaborative success.

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PAI’s Policy Forum — The Time Is Now to Act Together on AI Governance

Partnership on AI

Share Our Blog / Blog PAI’s Policy Forum — The Time Is Now to Act Together on AI Governance Rebecca Finlay October 27, 2023 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> This week Partnership on AI (PAI) had the pleasure of convening a Policy Forum with leaders from around the world, who have been building the foundation of good AI governance.

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3 Tips to Organize Your PRM

Partner Path

Provide a better partner experience by showing some TLC to your PRM system. You would be shocked to know the variety of partner portal and PRM systems I’ve worked on, but one thing remains the same: the need for organization. There are many components to a PRM system: the back end, the front-end, the bi-directional sync to multiple other systems. On top of that, there are different individuals, business units and management levels that must come together to ensure a well-updated, easy-to-use, on

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Top 15 International Ad Agencies to Consider in 2023

Jake Jorgovan

In a globalized world defined by constant transformation and rapidly changing consumer behaviors, businesses across the globe seek the expertise of international advertising agencies. You’re on the right page to find these agencies. You’ll find out: The top 15 international ad agencies that shape the future of marketing and drive success for businesses worldwide Their notable business clients, industries, and key services What makes each agency stand out How to pick the right international ad ag

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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3 ways leaders are hampering partnerships

Stellar Partnerships

I like to believe in good intentions but they often lead to unintended consequences. A good intention with a bad approach can lead to a poor result. There was a little boy at our primary school who was a tearaway. He disrupted the class, often fought with other kids and took out his frustrations on the furniture. In an attempt to calm him down his mother would pick him up at the end of the day with treats to placate him.

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How to Handle Foolish People

INSEAD Knowledge

Most people, at one time or another, act foolishly. However, truly ignorant individuals exhibit a lack of introspection and stubbornly cling to their opinions, regardless of how irrational they may be. These people demonstrate unwavering self-assurance and are often completely oblivious to their own inadequacies. They craft retrospective justifications to validate their beliefs and hold onto them.

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How foundation models can help make steel and cement production more sustainable

IBM Business Partners

Heavy industries, particularly cement, steel and chemicals, are the top greenhouse gas emitting industries, contributing 25% of global CO2 emission. They use high temperature heat in many of their processes that is primarily driven by fossil fuel. Fighting climate change requires lowering heavy industry emissions. However, these industries face tremendous challenges to reduce greenhouse gas emissions.

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Wolters Kluwer Applauded by Frost & Sullivan for Improving Healthcare Efficiencies, Quality, and Outcomes and for Its Competitive Strategies

Frost & Sullivan

SAN ANTONIO – October 19, 2023 – Frost & Sullivan recently researched the conversational artificial intelligence (AI) in healthcare industry and based on its findings, recognizes Wolters Kluwer with the 2023 Global Competitive Strategy Leadership Award. The company is a professional information, software solutions, and services provider across diverse verticals, from healthcare to finance.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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VIS Global’s Success & Insights into the Australian Channel

Channel Insider

VIS Global, a communications solutions provider and key partner to Avaya, Fortinet, Cyara, and others in Australia, has achieved great success by transforming its business from a systems integrator to become more consultative and services-based. Now, the company has a positive outlook and vision for the IT channel in Australia and globally, despite pervading macroeconomic headwinds.

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Top 15 CIO & IT Executive Search & Recruiting Firms

Jake Jorgovan

In the dynamic IT sector, Chief Information Officers (CIOs) and IT executives spearhead digital transformation. Their leadership is essential for a competitive edge, but identifying and securing them can be challenging. Specialized recruiting firms have stepped in, leveraging deep IT insights to connect businesses with top talent. Their expertise ensures that companies find the right IT leaders to drive their digital missions.

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Perspective, problem solving and potential

Stellar Partnerships

Australia after the resounding No vote to the Voice feels a lot like the UK after the Brexit vote. Some were shocked, others celebrated, whilst the majority had a feeling of trepidation. What did we just do and how does that change our future? At the heart of Stellar Partnerships are three key elements: perspective, problem solving and potential. We believe in the power of partnerships to create change that no-one can achieve alone.

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Effective Strategies for Building and Boosting Psychological Safety

INSEAD Knowledge

In recent years, the modern workplace has recognised the intrinsic value of a seemingly intangible asset: psychological safety. This has redefined not only how teams collaborate and innovate but also how leaders foster an environment of inclusion and innovation. At its core, psychological safety encapsulates the concept of feeling secure enough to voice opinions, take risks and engage in open, honest dialogue.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Common Grounds: Unleashing innovation and growth through partnership

IBM Business Partners

At IBM, we believe we can make greater progress together. Our purpose is to be the catalyst that makes the world work better—and our partners are key to this mission. Together with our partners and clients, we work to solve the most complex challenges with AI and hybrid cloud. Last year, we launched our “ Common Grounds ” video series to showcase the value of partnership and how we’re better together.

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Movers & Shakers Interview with Mr. Aharon Horwitz, CEO and Co-founder, Fullpath

Frost & Sullivan

1. Can you please describe Fullpath and its portfolio of services? Fullpath is the automotive industry’s leading Customer Data and Experience Platform (CDXP). Fullpath is dedicated to giving dealerships the powerful tools they need to modernize the classic showroom experience by resolving their data into one central customer data platform and creating hyper-personalized digital shopping experiences at the level of global retail giants.

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Small ISPs & MSPs to Benefit from New nbn Rules

Channel Insider

Amidst an exodus of customers away from large telecommunications companies, small ISPs and MSPs are set to benefit further from changes to how the nbn is priced and regulated. After several rounds of negotiation and rejection, the Australian Competition & Consumer Commission (ACCC) has accepted the most recently proposed Special Access Undertaking (SAU) to the Australian national broadband network, the nbn.

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Top 12 CEO Recruiters, Headhunters, and Executive Search Firms

Jake Jorgovan

The right CEO or senior executive talent can be the catalyst that propels your company to new heights or the steadying hand that navigates turbulent times. As organizations grapple with rapid technological advances, evolving consumer demands, and global challenges, having a strategic and agile leader at the helm becomes indispensable. I recognize this imperative, so I’ve curated a list of the top 12 CEO recruiters and executive search firms that stand out in their quest to identify leadership ex

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Why a scarcity mindset is killing growth

Stellar Partnerships

Cruising holidays are back in fashion. COVID was a PR disaster for the industry but now everyone is jumping at the chance to indulge and explore exciting new adventures. A particular favourite of cruising holidaymakers is the food buffet. The chance to sample a banquet of options, try new things and share with friends. But what would the experience be like if you turned up to the lavish dinner buffet worrying if there was going to be a meal the next day?

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How Leadership Shapes Sustainability Governance

INSEAD Knowledge

Driven by geopolitical uncertainty, trade risks and new technologies such as generative AI, the most profound business transformation in 50 years is underway. Alongside these factors, pressures from regulators and stakeholders are mounting around the reporting, transparency and accountability of companies’ social and environmental impacts. The effects of regulatory requirements such as the European Sustainability Reporting Standards, which cover a full range of sustainability issues, including c

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Empowering farmers across the digital divide in Malawi with OpenHarvest

IBM Business Partners

The landlocked country of Malawi, located in southeastern Africa, is home to rich, arable land and a subtropical climate suitable for farming. As a result, over 80% of the population is employed in agriculture, and their livelihood revolves around alternating rainy and dry seasons that dictate how the year’s planting, growing and harvesting will unfold.

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How to Manage Client Expectations When Scaling SEO Using Generative AI

SEO Magazine

You’re navigating the ever-evolving SEO landscape. You want to scale efficiently, don’t you? Generative AI can be your ally in this journey. This unique technology reshapes how businesses manage client expectations for SEO campaigns. But you may wonder, “how?” Stick around as we explore leveraging AI-driven strategies effectively while keeping customer needs at the heart of your efforts.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Protiviti & Apptio to Deliver FinOps-as-a-Service

Channel Insider

Protiviti Australia, a leading consulting firm and solutions provider, has partnered with Apptio to help customers tackle challenges around cost management as they continue to transform their businesses and address the growing need for efficiencies and complete control over costs. It will deliver this through a FinOps-as-a-Service holistic managed service, underpinned by Apptio technology.

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Top 10 COO & Operations Recruiters, Headhunters & Executive Search Firms

Jake Jorgovan

In today's dynamic business world, a Chief Operating Officer (COO) is crucial for guiding companies to success. Opting for expert search firms ensures a perfect match in skills and organizational culture. This article highlights leading COO executive search and recruiting firms, renowned for their expertise in executive compensation consulting. Gain quick insights into the unique offerings of these esteemed agencies.

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3 secrets of successful organisations

Stellar Partnerships

There is more to life than money. Ask any diehard Collingwood or Penrith Panther fan over the weekend if they would have traded their match ticket for money. I bet most of them would have opted to be in the stadium and share the jubilant celebrations of their team’s victory. When organisations ask partnership people to focus on bringing in corporate money, they miss the point.