June, 2021

Make Sure the Objectives for Partnering Are Aligned

Peter Simoons

Tip 12: Make Sure the Objectives for Partnering Are Aligned. While answering the question “What’s in it for me?”


Scaling Your Business the Right Way


At Powerlinx, we know better than anyone, how every industry is a world of its own, let alone every business is unique and has its own ways of doing things. With that said, we did spot some common denominators which can help businesses all over the spectrum.


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Partnerships 101: Account Mapping. How to (Finally) Do It Without Giant, Cumbersome Spreadsheets

Crossbeam Blog

Note: this is the latest in our Partnerships 101 series. You can read the others below: account mapping partnerships 101 source


My framework for starting a new business

Jake Jorgovan

After building up Lead Cookie & Content Allies to a decent state, I am beginning to look at building up a third company with a business partner this time.


Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Building the Boards We Need

Board Source

For almost 30 years, I’ve been part of a sector-wide conversation about the lack of diversity on nonprofit boards and the need to do better. In retrospect, I realize that our initial arguments were grounded primarily in a belief in the importance of representation.


More Trending

Communication in the New Normal

Peter Simoons

The usual sunny spring weather has returned, at least it looks like it from where I am at the moment, while writing this column – but what is normal weather? The water authority tweeted last week that for the first time in 3 years we had a “normal” amount of spring rain.

M&A: The Sales Enablement Revenue Opportunity [Part 2]


Whether your company has acquired three companies, or 300 companies, you know how hard it is to get sales teams working and selling together. Many acquisitions fail to generate the expected revenue growth because they can’t operationalize a joint sales motion.

How to Partner With Other Companies to Grow Your Business

B Plans

When you want to scale your business , you have a few choices. You could toss more money into marketing. Possibly bump up your product or service lineup. You could even encourage your current customer base to give you more of their discretionary dollars. . And you know what?

Legal 242

Executive Growth Alliance Delivers on ROI


Investment in future-ready leadership is essential to a company’s successful growth. Back in 2019, companies allocated $3.5 billion for leadership training, but often employees were not able to apply the concepts taught during the training in their actual workplace.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Establishing One’s Digital Maturity: A Roadmap to Effective Digital Transformation

Compare The Cloud

Digital transformation has been high on the business agenda for many years, with leaders investing heavily in new, promising technologies as part of their overall development plans. This trend shows no signs of slowing down. In 2019, IDC forecast that investment would reach $7.4

How Can You Get The Most Out of Your CoSelling Partnerships?


We’re all looking to get the most out of our co-selling partnerships. To give you a head start, we interviewed 6 top sales leaders. Here, we’re sharing their insights and offering answers to frequently asked questions about how to super-charge your co-selling partnerships.

Build and Maintain Your Alliance Business Plan From Early Stages Onward

Peter Simoons

Tip 11: Build and Maintain Your Alliance Business Plan from Early Stages Onward. So you and your prospective partner have agreed to enter into an alliance and do business together. Now what? What are you going to do together, and how are you going to do it?

What Does Digital Transformation REALLY Mean for the Channel?


“ Digital transformation is not a product or a solution. It’s a continuous process involving new technologies and ways of working to compete successfully through continued innovation.” -Red Red Hat.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Best Podcast Recording Software & Tools in 2021 (For Every Budget)

Jake Jorgovan

Recording great audio can involve a steep learning curve, but it´s possible to skip a lot of the trial-and-error by finding the right podcast recording software.

Rejection or opportunity? What to do with a ‘no’.

Stellar Partnerships

Outside my local shopping centre there was a young man begging. I’d always stop to chat to him and pat his little dog. Benjamin had a tough story of homelessness, poor mental health and abuse that’s led him to living on the street.

A Tour of Dell Technologies Tech World 2021

Compare The Cloud

Dell Technologies Tech World 2021 has been and gone. It showcased Dell’s latest technologies for the next generation of computing, data analytics and artificial intelligence. If you’re a tech enthusiast or want to learn about what the future has in store, this event is perfect.

21 Partnerships People You Should Follow on LinkedIn

Crossbeam Blog

Beauty brands have influencers, travel destinations have influencers, and, yes, even B2B SaaS partnerships have influencers. ??. career advice industry insights


Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Trust or Control? “My CEO Wants a Joint Venture”

Peter Simoons

“ My CEO wants a Joint Venture ” is one of many quotes (or similar) that I often hear when in conversations with potential clients. The desire for this form of partnership is mostly driven by the desire to maintain control in a collaboration.

M&A: The Sales Enablement Revenue Opportunity [Part 3]


The Answer: An Account Mapping Sales Enablement Platform. So, now you know what Sales Enablement Teams and Sales Reps need to succeed after a merger, but you don’t know how to get them across the finish line… We have the solution for you.

Powerlinx: The 21st Century Rolodex


The classic yet beautifully designed Rolodex was good enough for as long as it worked.

Getting the Fit Right

Stellar Partnerships

I have three sections in my wardrobe. The first is full of the things that fit me well, make me feel comfortable and work in my favourite colours. I wear them all the time and they deliver for me, every time.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

How Keyboard Shortcuts for Cut, Copy, and Paste Became Standards


Contributed by Bill Narin, Global Business Development, IEEE-ISTO. Hundreds of millions—perhaps billions—of users around the world have the keystrokes command/control x, c, and v encoded in their muscle memories to perform cut, copy and paste operations. How did this happen?

Nutanix Woos Managed Service Providers

Channel Insider

Managed service providers (MSP) since the start of the COVID-19 pandemic have been among the most sought-after channel partners.


Agree on an Exit Plan During the Negotiation Phase

Peter Simoons

Tip 13: Agree on an Exit Plan during the Negotiation Phase. Many couples opt to draft a pre-nuptial agreement before they get married.


M&A: The Sales Enablement Revenue Opportunity [Part 1]


This article series explains the challenges and then lays out a clear framework to accelerate cross-selling and revenue growth immediately after a merger or acquisition. Getting two distinct enterprise sales teams to work together is difficult for three reasons: 1.

5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.

Responsible Sourcing of Data Enrichment Services

Partnership on AI

The post Responsible Sourcing of Data Enrichment Services appeared first on The Partnership on AI. Research


You can’t whistle a symphony

Stellar Partnerships

“You can’t whistle a symphony. You need the whole orchestra”. Luccock. I miss live music. Lockdowns have left me craving the thrill of being in a live audience with the music about to start. Just a few weeks ago I watched my son play in his university orchestra.

EPOS IMPACT SDW 5061 Headset Runs the Analyst Gauntlet

Frost & Sullivan

About the Frost & Sullivan Analyst Gauntlet. Frost & Sullivan’s Analyst Gauntlet is a structured program wherein participating vendors and service providers give industry analysts deep dives and demonstrations of their collaboration solution.