Chameleon Sales
JULY 3, 2025
Despite all the talk of collaboration and shared revenue goals, sales and marketing alignment remains one of the most persistent (and expensive) breakdowns in B2B business development. While both teams ultimately want the same outcome— more qualified leads and closed deals —miscommunication, misaligned KPIs, and lack of visibility often get in the way.
Stellar Partnerships
JUNE 29, 2025
What’s the one thing that parents of small children crave more than caffeine? It’s not expensive baby equipment or handmade toys. It’s time. Just 10 precious minutes to go to the bathroom in peace. Or even better, a full night’s sleep without your precious offspring wanting a drink, a blanket or a cuddle at 2am. It’s end of financial year in Australia, and this arbitrary deadline causes fundraisers and partnership people an anxiety-fuelled spiral of activity, hope and self-flagellation.
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Channel Insider
JUNE 30, 2025
In this episode of Partner POV, sponsored by AWS, host Katie Bavoso dives into how Descope is revolutionizing customer identity and access management (CIAM) with a drag-and-drop platform that makes security seamless and user-friendly. Guest Rishi Bhargava, Co-Founder of Descope, is joined by Katherine Walther, Vice President of Innovation at MSP and Descope channel partner Trace3, who details her company’s experience partnering with Descope to meet emerging customer demands.
Jake Jorgovan
JUNE 30, 2025
If you really want to outshine the competition, having great products isn’t enough; you need great people behind them. That’s where talent management comes in. Whether you’re running a global enterprise or just getting your startup off the ground, your ability to attract, grow, and keep top talent can make or break your success. Of course, building an all-star team takes more than good intentions.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Mindmatrix Blog
JULY 3, 2025
Partner Relationship Management (PRM) is more than just a technological solution—it’s a growth enabler. With the right strategy, your PRM platform can unlock measurable returns across partner productivity, engagement, and revenue performance. But despite heavy investments in PRM tools, many organizations fail to realize their full value. Common challenges, such as siloed partnerships, data sharing difficulties, and quantifying results, often hinder PRM success.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Channel Insider
JULY 1, 2025
Mitel has launched a revamped global partner experience that consolidates its Mitel and Unify partner ecosystems under a single framework. The Ottawa-based communications company announced the program on June 26, stressing it’s a strategic response to growing market demand for hybrid unified communications and contact center solutions. Communications market shift drives strategic investment The development comes as organizations move toward communication strategies that offer greater flexibility
Jake Jorgovan
JUNE 28, 2025
Updated: June 2025 "Coming together is a beginning, staying together is progress, and working together is success." — Henry Ford Why More Companies Are Handing Off HR (And Why It’s a Smart Move) Let’s be honest… HR is one of those must-have business functions that can quietly eat up time and resources if you try to do it all in-house. That’s why a growing number of companies are outsourcing HR tasks, from payroll to performance review, to specialists who live and breathe this stuff.
Chaneltivity
JUNE 30, 2025
Everyone says they’re “using AI,” but what does that actually mean when it comes to their partner program? What are they using AI for? What AI tools do they use? Have their AI experiments moved the needle in a significant way? We decided to find out. Below, we unpack seven crowd-sourced use cases for AI in partner programs, with real-life anecdotes — straight from teams testing, iterating, and learning what works. 7 Ways to Use AI in Your Partner Program 1.
ZinFi
JULY 1, 2025
TL/DR: Partner relationship management is vital for mid-size manufacturing companies navigating competitive markets. This article explores how a robust PRM strategy enhances channel management, driving revenue growth and boosting partner performance. It details how a comprehensive PRM solution like ZINFI streamlines partner onboarding, improves lead management, empowers sales enablement, and automates incentives.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Channel Insider
JUNE 29, 2025
Platform provider for managed service providers (MSPs) and IT teams, Syncro, announced the launch of Universal Billing, a new feature to address missed billing for third-party licenses. Feature leverages license data in Syncro Marketplace to build recurring invoices This feature will expand Syncro’s recurring billing engine by incorporating license data from third-party tools and services offered through the Syncro Marketplace into recurring invoices.
INSEAD Knowledge
JULY 2, 2025
The need for workplaces that are truly inclusive, caring, and equitable is growing intensely. So, how can leaders create an environment where employees feel empowered to help one another, support diversity initiatives and contribute to community causes?Prior research has linked this kind of prosocial behaviour to personality traits or the immediate impact of certain leadership styles.
ClearPoint Strategy
JULY 2, 2025
Platform The Platform Productivity Features ClearPoint offers the most robust platform available, ensuring that your strategy execution keeps up with your strategy. ClearPoint was purpose-built to remove the friction in the management reporting process, so you can focus on getting things done. Data Collection Automate your strategy and cut your reporting time 70%.
ZinFi
JULY 1, 2025
SDR enablement often fails. Traditional methods lack depth and consistency. Companies need strategic training and coaching. Learning management automation helps fix this. It creates immersive onboarding and ongoing development. SDRs need grit, coachability, and tech fluency. A coaching culture and smart metrics ensure success. This systematic approach boosts performance and retention.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Channel Insider
JUNE 30, 2025
SAP security vendor SecurityBridge recently announced the appointment of Roman Shubiger as its new chief revenue officer. Schubiger shared his early priorities, including a commitment to global channel partners, in an interview with Channel Insider. Schubiger joins to expand SecurityBridge globally and deepen its base in Europe Schubiger joined the company in June, bringing over a decade of sales leadership experience in the security space.
Thinkers 50
JULY 2, 2025
Why legacy companies must reinvent how they create value – and leverage the power of ecosystems. “Transformation doesn’t start with what you do. It starts with where you look.” Across boardrooms and strategy offsites, one question echoes louder than ever: how can legacy companies regenerate themselves in a platform-dominated economy? Over the past decade, digital platforms have reshaped the business landscape – from how we move (Uber) to how we learn (Coursera) to how we relax (Spotify).
Dinkel Business Development
JULY 3, 2025
If I’m being honest, I’ve always viewed big business events from the outside looking in. You know the ones I’m talking about—suits, name badges, carefully rehearsed elevator pitches, and conversations that feel more transactional than human. As someone still carving out my place in the business world, I’ve often wondered where I fit in. How do I, a young professional, navigate spaces filled with people carrying titles like “CEO,” “President,” and “Managing Partner”?
ZinFi
JULY 1, 2025
Best Practices Guides. A strategic guidebook for driving partner performance, enabling value-first selling, and scaling growth in a buyer-resistant market. Download your COMPLIMENTARY COPY of The Channel Sales Playbook: Skills, Strategy, and Growth Guide. A strategic guidebook for driving partner performance, enabling value-first selling, and scaling growth in a buyer-resistant market.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Channel Insider
JUNE 30, 2025
The long, arduous journey for Hewlett-Packard Enterprise’s (HPE) acquisition of Juniper Networks is coming to a close, after reaching an agreement with the U.S. Department of Justice (DOJ). Settlement clears blockbuster acquisition pending final approval Pending court approval, the agreement with the DOJ clears the way for the transaction to close, ending a months-long saga that began in January 2024.
Frost & Sullivan
JUNE 30, 2025
This blog is based on the recent Frost & Sullivan analyses: Automotive Production Trends and Insights, Global, 2025-2030 , authored by Thanigesh Arumugam Parthasarathi , Automotive Strategy Analyst Top Transformations Driving the Global Automotive Market, 2025 , authored by Joe Praveen , Associate Director-Business Strategy & Innovation Group The New Rules of Commercial Vehicle Growth in India India’s commercial vehicle (CV) sector is evolving rapidly — but not always in ways the industr
Tishkoff
JULY 3, 2025
Navigating the competitive and ever‑changing business environment demands more than entrepreneurial skills, it also requires astute legal strategy. A business litigation attorney plays a vital role not only when disputes arise, but also in preventing and resolving them efficiently. This comprehensive guide explores what these legal professionals do from drafting contracts to court representation, and from risk prevention to alternative dispute resolution.
ZinFi
JULY 1, 2025
Best Practices Guides. A Strategic Guide to Technology Partnerships. Download your COMPLIMENTARY COPY of Blueprints for Vertical Success Guide. A Strategic Guide to Technology Partnerships. Unlock Vertical Growth with Proven Partnership Strategies. More on Blueprints for Vertical Success Guide Unlock Vertical Growth with Proven Partnership Strategies In today’s rapidly shifting enterprise landscape, building effective technology partnerships isn’t optional—it’s essential.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Channel Insider
JUNE 30, 2025
Google Cloud has just introduced a couple of new AI-powered tools designed to help partners work faster, smarter, and with less friction—an ongoing theme across the channel right now. The two additions, SOW Analyzer and Bot-Assisted Live Chat, build on Google’s growing list of partner-focused AI tools. And like much of the new generation of AI in the channel, they’re less about novelty and more about practical, day-to-day gains: cutting back on tedious processes, reducing the back-and-forth, and
Frost & Sullivan
JULY 2, 2025
SAN ANTONIO , July 3, 2025 — Frost & Sullivan is pleased to announce that Novotech has been awarded the 2025 Global Company of the Year Award in the biotech contract research organization (CRO) industry for its outstanding achievements in clinical trial innovation, strategic execution, and client-centric delivery. This recognition highlights Novotech’s leadership in enabling biotech and small to mid-sized pharma companies to accelerate therapeutic development globally through fl
Partnerize
JULY 2, 2025
It was a privilege to organise, curate, and reflect on the recent panel discussion moderated by Molly Lediard from Klarna, diving deep into the future of partnerships in the dynamic fashion and beauty industries. The conversation, featuring Hollie Macdonald from Dr. Barbara Sturm, Matilda Kousa from Fenwick, and Rebecca Betteridge from Selfridges, offered invaluable insights into how our sector is evolving at lightning speed.
ZinFi
JULY 1, 2025
TL/DR: Small manufacturing companies often struggle with limited resources and a heavy focus on production, making effective partner management a big challenge. A smart PRM strategy helps them overcome this by automating tasks like partner onboarding, lead distribution, and training. ZINFI PRM provides a central hub for all partner data, streamlines communication, and offers powerful analytics to track performance and drive growth.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Channel Insider
JULY 1, 2025
Remediation platform vendor Vicarius recently announced its integration with RMM/PSA software provider Atera. The move comes as the company continues to deepen its channel focus and build out support for partners. We spoke with Tanya Alfonso, VP of channel sales at Vicarius, about the integration and why the company sees such an opportunity with its channel partners in the remediation space. vRX platform joins Atera’s App Center marketplace as security remains top priority The integration blends
Frost & Sullivan
JULY 2, 2025
This blog is based on the competitive analysis, Frost Radar™: Managed Cloud Services, 2025 , by Frost & Sullivan’s growth expert, Anisha Vinny , from the Cloud Technologies team. Today, IT stacks are growing increasingly intricate, with businesses striving to unify legacy infrastructure, multi-cloud environments, and edge architectures. Additionally, data generated by increasing adoption of AI, the Internet of Things (IoT), and 5G are adding to this complexity, introducing multifaceted chal
PSMJ Resources Blog
JULY 3, 2025
Here are 10 key items that directly impact how the market will value your A/E firm
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