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3 secrets of successful organisations

Stellar Partnerships

Continuity is important, especially in relationship management roles, as it allows partnership managers to build trust and connection with corporate partners. Think of your partnerships team. It’s why NASA brings in psychologists and nutritionists to work with their astronauts, not just scientists and engineers.

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6 affiliate marketing strategies borrowed from Travelstart’s success story

Impact

Discover how impact.com helped the travel brand remain competitive, nurture growth, and reach its business goals through effective partnership management. The best partnership for your business depends on the goals of your campaign. Anna elaborates further.

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Measuring Up

Stellar Partnerships

Unfortunately, corporate partnerships don’t play by the same rules as they’re not formulaic, they’re relationship driven. We knew one health charity leader who gave the partnership manager a target of 50 new prospecting calls per week. The poor partnership manager was beside herself with frustration when she met us.

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A 3-step guide to aligning partner incentives for business growth

Impact

Step 2: Evaluate and measure each partner’s incremental value by leveraging insightful performance and Optimize reports on partnership management platforms like impact.com. Discover the steps you can implement today to propel business success through partnerships. How do I maintain effective partner incentives?

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Affiliate marketing for the travel industry: 3 key considerations when building your program

Impact

Partnership success story: How Skyscanner ensured a perfect partnerships program take off. As the leading travel search engine, Skyscanner found success by powering Microsoft’s Bing Flights with native software integration and increased brand awareness with content creators. Discover more.

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impact.com Announces Appointment of Ning Wang to Board of Directors

Impact

9, 2022 — impact.com , the leading partnership management platform, announced today the appointment of Ning Wang, a seasoned executive with more than 20 years’ experience leading fast growing technology companies, to its Board of Directors. NEW YORK—Aug.

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What is Performance Marketing? The different types, benefits, and KPIs

Impact

The different types of performance marketing: partnership marketing (influencer, affiliate, and commerce content marketing), display ads, search engine marketing (SEM), native advertising, and social media marketing. Search engine marketing (SEM) SEM uses unpaid methods such as search engine optimization (SEO).