Stellar Partnerships

OCTOBER 1, 2023

Continuity is important, especially in relationship management roles, as it allows partnership managers to build trust and connection with corporate partners. Think of your partnerships team. It’s why NASA brings in psychologists and nutritionists to work with their astronauts, not just scientists and engineers.

Corporate partnerships 130

Corporate partnerships Value creation Partnership management Energy 130

Impact

NOVEMBER 9, 2022

Partnership success story: How Skyscanner ensured a perfect partnerships program take off. As the leading travel search engine, Skyscanner found success by powering Microsoft’s Bing Flights with native software integration and increased brand awareness with content creators. Discover more.

Credit 94

Credit Partnership management Partnership strategies Partnership success 94

Impact

MARCH 20, 2023

The different types of performance marketing: partnership marketing (influencer, affiliate, and commerce content marketing), display ads, search engine marketing (SEM), native advertising, and social media marketing. The different types of partnership marketing: Influencer marketing.

Engineering 52

Engineering Retail Collaboration Partnership management 52

Impact

AUGUST 11, 2023

The impact.com Tech Partner team sat down with Amanda Greenwood, Senior Director of Strategic Partnerships and Alliances at Button, to find out what drives mobile partnerships, why are they crucial for marketing success, and what tech stack should be considered to scale your program.

Channels and alliances 52

Channels and alliances Strategic partnership Retail Partnership management 52

Impact

AUGUST 21, 2023

Partnerships success stories like Rugs Direct growing revenue by 600 percent year-over-year or Skyscanner increasing travel bookings by 77 percent prove why partnerships continue to gain popularity as a revenue-generating channel. Discover the skills and strategies needed to thrive as a partnership manager.

Partnership management 52

Partnership management Partnership success IT partnerships Engineering 52

Impact

SEPTEMBER 23, 2021

The report describes the CGO as an evolution of the CMO driven by the growth management movement and defined by “driving growth through customer obsession and empowered by digital investments.” Many CMOs have either become CGOs or now collaborate with the CGO to ensure cross-functional collaboration with sales and product.

Collaboration 59

Collaboration Legal Finance Energy 59

Jake Jorgovan

MAY 1, 2024

HypeAuditor : Focused on authenticity, HypeAuditor offers advanced audience analytics and a comprehensive database that helps brands avoid influencer fraud and ensure effective collaborations. This setup is beneficial for brands that prefer a pay-as-you-go approach to budget management in influencer marketing. Who Is Storyclash For?

Utilities 130

Utilities Collaboration Engineering Retail 130