Magnetrix

JUNE 24, 2021

Aired on June 2, 2021. Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channel strategy. Tip #3: Keep a scorecard for channel partners. Evolving your channel strategy as you grow. Have the resources and mindset to support large channel partners. Listen to the podcast.

Partnering capability and readiness 92

Partnering capability and readiness Channels and alliances Channel strategies Co-Alliance 92

Tackle.io

APRIL 27, 2021

Profitable co-sell opportunities . Early Marketplace adopters are realizing substantial returns, according to the State of the Cloud 2021 report from Bessemer Venture Partners. As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. These are two examples of many. .

Co-Alliance 59

Co-Alliance Channels and alliances Global alliance Engineering 59

Tackle.io

APRIL 27, 2021

As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. In addition, we’ve learned the intricacies of Marketplace by conducting 90% of our own business on the channel. For 2021 alone, ISVs will generate over $3 billion in revenue through the Cloud Marketplaces, based on Bessemer predictions.

Co-Alliance 52

Co-Alliance Channels and alliances Global alliance Engineering 52

Tackle.io

DECEMBER 21, 2021

Marketplaces have moved mainstream in 2021. Phase 2: Digital selling (emerging): Evolving direct sales towards digital channels will form a new more seamless and cost efficient GTM system. Phase 2: Digital selling (emerging): Evolving direct sales towards digital channels will form a new more seamless and cost efficient GTM system.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Engineering 52

Tackle.io

MARCH 18, 2021

For instance, Forrester projects that by 2023 17% of the $13 trillion global B2B spend will flow through ecommerce and Marketplaces—representing a $2 trillion shift away from traditional direct sales channels. Adding a new go-to-market sales channel is a significant undertaking, it’s best to advertise it as such.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Strategic partnership 52

Tackle.io

FEBRUARY 26, 2021

How will companies seize these opportunities as they build their 2021 go-to-market plans in this exciting cloud era? Michael Pollack , CEO and co-founder of Intricately, which provides data-driven insights into prospects’ cloud spend and usage . Enterprise software sales are projected to reach $505.7B A Faster Path to Sales.

Channels and alliances 59

Channels and alliances Co-Alliance Construction Legal 59

Tackle.io

JUNE 9, 2021

co-founder Brian Denker. Feb 15, 2021 was my first day as a Tackler. From my earliest days in alliances and business development, I have always operated with a swing big or go home attitude. This channel helped software providers extend their customer reach, manage inventory, provide financial credit, deliver services, and more.

Co-Alliance 52

Co-Alliance Channels and alliances Credit Legal 52

Jake Jorgovan

FEBRUARY 2, 2024

As an accomplished author, Jim's publications, including the 2021 best-seller "MultiUnit Leadership: The 7 Stages of Building High-Performing Partnerships and Teams," have sold over 420,000 copies globally. Before TravelPerk, Meir co-founded Hotel Ninjas, a hotel management software that Booking.com acquired.

Co-Alliance 130

Co-Alliance Retail Strategic partnership Channels and alliances 130

Tackle.io

OCTOBER 26, 2022

For the third year in a row, Tackle surveyed both B2B software sellers and buyers about their participation in the Marketplaces, the value they get from the Marketplaces, the roadblocks they face, and the reasons they believe Cloud Marketplaces have the potential to become the revenue channel of the future.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Ecosystems 52

Tackle.io

SEPTEMBER 22, 2021

[link] Get the entire 2021 State of Cloud Marketplaces Report. Our co-founders are from Boise, Idaho. I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. It’s 2021. The 2021 results show 42% more buyers are buying through marketplace than last year.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Thinkers 50

NOVEMBER 9, 2022

Co-founder, Thinkers50. Inspired by the book Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws ; Wiley, 2021. Des Dearlove: Hello, I’m Des Dearlove, and I’m the co-founder of Thinkers50. Now, this is a collaboration between Thinkers50 and Deloitte, so my co-host today is Steve Goldbach.

Co-Alliance 98

Co-Alliance Channels and alliances Collaboration Utilities 98

Channel Insider

APRIL 19, 2022

The enterprise channel partner has an extensive ecosystem for critical segments like design and experience, cybersecurity, and hybrid infrastructure. By leveraging behavioral experience insights and CRM data across channels, Stella aims to accelerate e-commerce processes. It’s as close to a one-stop-shop partner as imaginable.

Channels and alliances 74

Channels and alliances Co-Alliance Life science Engineering 74

Tackle.io

JUNE 30, 2023

But the good news is that Cloud GTM complements multiple routes to market, including direct, channel, consumption-based pricing, product-led growth, and Cloud Marketplaces — without the need to overhaul existing operations to provide the right experience for buyers. Cloud GTM is all about efficiently driving revenue through the clouds.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Read more: Co-selling 101 for Startups: Stand Out in a Crowded Field.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Impartner

JULY 22, 2021

If you work with channel partners, there’s a strong chance that your world has seen more upheaval in the past two years than in the previous five. Here’s an overview of the top business priorities that channel partners have heading into 2022 and beyond. The implications for channel partners couldn’t be greater.

Channels and alliances 52

Channels and alliances Insurance Co-Alliance Global alliance 52

Tackle.io

OCTOBER 27, 2021

[link] Get the entire 2021 State of Cloud Marketplaces Report. Our co-founders are from Boise, Idaho. I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. It’s 2021. The 2021 results show 42% more buyers are buying through marketplace than last year.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Tackle.io

MARCH 23, 2022

I joined Tugboat Logic as a VP of alliances and channels since early 2021. My role is to build a global network of technology alliances, channel resellers, MSP advisory firms, as well as a network of auditors that can help us and help our mutual customers implement the audit readiness and compliance automation solution.

Co-Alliance 52

Co-Alliance Channels and alliances Finance Engineering 52

Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. So, a pretty amazing statistic. Mike Asher: Yeah.

Finance 52

Finance Credit Co-Alliance Utilities 52

Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. So, a pretty amazing statistic. Mike Asher: Yeah.

Finance 52

Finance Credit Co-Alliance Utilities 52

Tackle.io

SEPTEMBER 21, 2021

Survey Methodology In summer 2021, Tackle surveyed senior leaders representing software sellers and buyers across multiple industries. About half of respondents held titles in Alliances, Channel, and Partner Management. I’m thrilled to share our 2021 State of Cloud Marketplaces Report.

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

OCTOBER 25, 2022

Survey Methodology In summer 2021, Tackle surveyed senior leaders representing software sellers and buyers across multiple industries. About half of respondents held titles in Alliances, Channel, and Partner Management. I’m thrilled to share our 2021 State of Cloud Marketplaces Report.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

OCTOBER 25, 2022

Survey Methodology In summer 2021, Tackle surveyed senior leaders representing software sellers and buyers across multiple industries. About half of respondents held titles in Alliances, Channel, and Partner Management. I’m thrilled to share our 2021 State of Cloud Marketplaces Report.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

SEPTEMBER 8, 2022

The 2021 State of Cloud Marketplaces Report also shows that 61% of buyers had purchased through one of the Cloud Marketplaces in the last year, with 83% saying they are likely or extremely likely to purchase through the Marketplace in the future. Would you say that Marketplace is a good channel for a smaller ISV? Darren: Absolutely.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems 52

Tackle.io

SEPTEMBER 8, 2022

That’s why it’s critical to reach those customers where they like to buy – and the data indicates that B2B software customers prefer to buy in the Marketplace, primarily for three main reasons, according to Tackle’s 2021 State of Cloud Marketplaces Report : Take advantage of committed spend with Cloud Providers. Accelerate time to value.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems 52

Tackle.io

NOVEMBER 2, 2023

They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. Over the next few years, finance leaders will get on board with Cloud GTM being one of the most efficient revenue channels in their business.

Co-Alliance 75

Co-Alliance Channels and alliances Finance Ecosystems 75