Be Partner Ready

WHEN EVERY LITTLE BIT COUNTS

Be Partner Ready

To say the pandemic changed many things is an understatement. The way we work, socialise, the way we shop, and for many things, there’s no going back to ‘normal’ Given that going out to shop was a risk to our health (especially if buying toilet rolls!)

NOT ALL MONEY IS CREATED EQUAL

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“I don’t want more untied money” said no-one working within a non-profit, ever. Untied money into a non-profit is gold, is it not?

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HEART & IMPACT

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Former BePartnerReady.com® student the Heart Foundation signed up a new partnership with Coles in 2020. Together, their goal was to support Australians’ aspirations to become healthier and more active.

KNOW THYSELF – THE PATH TO WISDOM

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You’ve probably heard of the good ol’ SWOT analysis. A business imperative that’s one of the first things you’re often taught in any sort of business/marketing/communication course.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

CRUSADING CONSUMERS EMERGE FROM LOCKDOWN CHAMPIONING CHARITY

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Despite living in a COVID bubble for the past year, Australian consumers have come out swinging in favour of companies that support charities.

WHY ASK WHY?

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There’s just three little letters that make up a big and important word: WHY. I became intimately acquainted with the word WHY during the early 1990s. In the midst of a messy relationship break-up, I’d sing the Annie Lennox song ‘Why’ through tears day and night.

TIME FOR A CHANGE

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And just like that – Autumn is upon us. It’s my favourite season. Harvest festivals, a crisp orange carpet on my driveway, cooler temperatures, shorter days, cosy nights in front of the fire sipping a Pinot.

THE LARGEST PURSE OF THEM ALL

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Concluding our blog series about The Four Corporate purses (budgets) that changemakers can tap into. Check out the previous blogs exploring purses 1 , 2 & 3. Let’s dive into my favourite purse – MARKETING. Why is it my fave?

Anything Can Happen

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I know that Aussies & Kiwis squabble over ‘ownership’ of Crowded House, but there’s no disputing that Neil Finn is a certified rock legend. The New Zealander is a multi-talented musician, prolific writer of timeless, memorable songs, and was awarded an OBE.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

READY, STEADY WOAH HOLD YOUR HORSES!

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When embarking on a corporate partnerships strategy, it’s critical to know that there are two levels of readiness. Often when non-profits and social enterprises consider commencing a corporate partnerships strategy, their first action is to ask the board for contacts within the business sector.

A LARGE BUT COMPLEX PURSE

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This is the third of four purses that non-profits & social enterprises can tap into when approaching corporates for resources & cash. Check out the previous blogs exploring purses 1 & 2. As a reminder, the 4 purses are: 1) HR, 2) Philanthropy, 3) CSR, and 4) Marketing.

THE PEOPLE PLEASING PURSE

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In my previous blog , I revealed the four distinct purses that non-profits & social enterprises can tap into when approaching corporates for resources & cash (yes, I put cash second, more on that later).

DO YOU KNOW WHERE YOU'RE GOING?

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As Yogi Berra once said “ if you don’t know where you’re going, you’ll end up somewhere else ” That’s why the BePartnerReady.com® process starts with setting an intention for corporate partnerships. There’re 3 good reasons to set an intention: 1. Focus.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

WHO PULLS THE CORPORATE PURSE STRINGS?

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In over two decades of matchmaking companies with causes, I’ve witnessed a consistent error that non-profits make which prevents them from even securing a meeting with a prospective corporate partner.

LESSONS LEARNED FROM A GIANT ‘LIQUORISH ALL SORTS’ SCULPTURE

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I spent the Christmas holidays indulging in passion – making stuff (calling it ‘art’ is a bit of a stretch).

DATA DRIVES DECISIONS

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London, 1980’s: My padded shoulders, permed hair and I, worked with leadership teams and marketing managers within multinational companies (Unilever, J&J, Cadbury’s to name a few).

THE POWER OF RESEARCH

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My favourite science communicator Carl Sagan once said “somewhere, something incredible is waiting to be known” Market research, a little like marketing & branding, is vital to corporates and brands but its often considered a luxury by non-profit management.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

The Conscious Consumer Era has arrived. ARE YOU READY?

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Late last year we released new research with Di Marzio Research that reveals - despite the turmoil in the economy created by COVID, rising unemployment and lockdowns - consumers are insisting that companies and brands do more to support causes.

ABUNDANCE MINDSET

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Although the road ahead is going to be challenging, we all know that it’s vital that changemakers adopt an abundance mindset if they intend to pursue corporate partnerships.

WHO SAYS CHOCOLATE CAN’T CHANGE YOUR LIFE?

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A much publicised and powerful partnership that got it right on so many levels, is Nestle’s KitKat and the R U OK? campaign. The alignment between a chocolate bar that is synonymous with ‘taking a break’ and a mental health organisation that encourages the question ‘R U OK?’

WIRES, wombats, a wine – what a way to make a difference!

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You’d be hard pressed to find a more passionate advocate for Corporate Social Responsibility (CSR) than Indeya Passfield, a savvy digital marketer.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

INSIGHTS FROM THE INSIDE - PART 1

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We’re now two months into our program and I thought you might find it valuable for me to share some of the key takeaways I’ve learned whilst completing the Modules along with the students.

WHAT YOU SAY YES TO DETERMINES WHAT YOU SAY NO TO

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My dear friend Susan Ryan, a brilliant artist and business coach, said this to me in the early days of Cavill + Co. It became a favourite saying, one that my students loved. But like all sayings, it took me experiencing it to truly get it.

BECOMING AN OVERNIGHT SUCCESS PART 2

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Patience. Not very sexy is it? Not as appealing as success! But they go hand in hand. Bill Gates, of all people, knows this to be true. In my blog last week , I highlighted the internal factors that underpin a successful approach in corporate partnerships. Here, I tackle the EXTERNAL factors.

THE SKY ISN'T FALLING - PART 2

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If it feels like the sky is falling, purse those lips and get ready to kiss the stars. Because whether it is, or it isn’t, your response will create your reality.

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

THE SKY ISN'T FALLING - PART 1

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There’s always an opportunity on the other side of a crisis, it all depends where you look. A fascinating research study landed on my desk recently from McCrindle/Cint [1] , addressing How Australians are responding to COVID-19.

I'VE GOT A (GUT) FEELING

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I grew up in a family surrounded by a lot of woo woo. My Auntie was a medium (tv fame no less) and every weekend as my dad drooled over the Page 3 girl in the Daily Mirror, my mum and I would salivate over the horoscope predictions.

ASKING QUALITY QUESTIONS

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You’ve heard it before: “the quality of your life is determined by the quality of the questions you ask” The non-profit sector is amidst an exciting evolution (in part due to the pandemic) causing changemakers to ask questions – many of them challenging.

THE FAMILIAR PURSE

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In the previous blog , I examined the first of the four purses (the HR purse) that non-profits & social enterprises can tap into when approaching corporates for resources & cash. As a reminder, the 4 purses are: 1) HR, 2) Philanthropy, 3) CSR, and 4) Marketing.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

THE FIRST DATE WITH A CORPORATE

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When meeting a corporate for the first time, it’s a little like First Dates. Or, for those of you that have been binge watching Bridgerton – a Debutante ball. Aaah Bridgerton. A period drama that’s oh so proper and oh so naughty.

Prospecting for Gold

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Identifying corporate prospects is a little like prospecting for alluvial gold. You can’t just expect to walk up any old mountain river and low and behold, ‘there’s gold in them there hills!’ ’ You need knowledge and history of the terrain, as well as the geology.

Know Thy Value

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A business partnership is a little like a marriage – there is usually a common purpose, shared values, collaboration, and mutual benefit. And a whole lotta love. Partnerships (and indeed marriages) often fail when there’s no mutual trust or give & take.

A LIFELINE IN LOCKDOWN

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A standout partnership that emerged during the pandemic was Reckitt’s alliance with the quiet achiever - Meals on Wheels Australia. It was topical, beautifully executed and a perfect alignment of goals. Meals on Wheels delivers more than 14.8 million meals to elderly Australians a year.

Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting crowded, and marketers are looking for new ways to reach their prospects. Download Sendoso’s guide to learn the key ingredients of successful ABM campaigns, and how to deliver brand affinity with proven ROI through gifting.