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Podcast Marketing Strategy 101 - Tactics for both organic & paid podcast growth

Jake Jorgovan

This article covers everything I’ve learned from working at Content Allies , one of the top B2B podcast agencies and Listen Network , the most advanced ads network for podcasts looking to grow their audience, listenership and downloads. An effective podcast marketing strategy is crucial for several reasons.

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How to Market, Promote & Grow Your Podcast Audience to Increase Listeners

Jake Jorgovan

“How do I promote my podcast to get thousands of downloads per episode?” is one question I often get asked in my work with Content Allies. Through the work I do advising podcast agencies, and through the podcast ads company I run, Listen Network , I am spending most of my days helping companies grow their podcast audience.

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B2B Podcast Growth: Practical Ways To Grow Your B2B Podcast

Jake Jorgovan

Starting a B2B podcast is a great way to raise your profile as a thought leader in your industry, connect with other leaders and potential customers by inviting them on as guests, and also to increase brand awareness for you as a host and for your company. But a podcast is only worth doing if you have people listening to it.

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How To Effectively Market and Promote Your B2B Podcast

Jake Jorgovan

Podcasting is booming and there’s no end in sight for the growth in popularity of this medium. Luckily, if you’re running a B2B podcast, you’re not competing with the thousands of entertainment, sports, mystery and other consumer podcasts that are being published every day. How do you market your podcast?

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Top Podcast Production Companies & Services in 2021

Jake Jorgovan

With so many moving parts involved in producing a high-quality podcast, it makes sense for businesses or individuals to outsource part or most of their podcast production to a team of experts. Whichever you choose, these podcast companies and agencies will help you launch a commercial quality podcast.

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Top Podcast Promotion Services & Companies in 2021

Jake Jorgovan

Imagine you just finished your first podcast episode. You design the podcast art, and you launch your new venture to… crickets. Without podcast promotion, it can be impossible to get new listeners. Luckily, a few marketing strategies can help you get your first set of listeners, and you'll grow from there.

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Podcast Websites - Should You Create a Website for Your B2B Podcast?

Jake Jorgovan

If you’re starting a B2B podcast, you may be faced with a seemingly impossible number of logistical questions surrounding your new show. One question that may have come to mind is, “Should I build a standalone podcast website or a podcast page on my company website?” But that question changes when related to a B2B podcast.

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