7 flexible ways to pay influencers in 2024
Impact
APRIL 26, 2024
Take the example of Vivino , the world’s leading online wine marketplace. By aligning on compensation, the brand negotiated usage rights for user-generated content (UGC), gaining nearly 1.4 Here’s an example of UGC from Vivino’s campaign by travel couple Bettina and Kyle. million impressions for its campaign. million people.
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