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The recession-proof influencer: How to thrive when marketing spend dries up

Impact

As a creator, you have a lot to offer brands in a tough economic climate. But with limited funds, brands may be more picky about who they work with and eager to see results from their partnerships. If you’re savvy and play your cards right, you can use brands’ increased interest in influencer marketing to thrive as a creator.

Finance 105
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Top 10 UGC Marketplaces to Give a Try in 2024

Jake Jorgovan

It bridges the gap between brands and top-performing creators, facilitating seamless collaboration. Creators have the flexibility to work with preferred brands. UGC Marketplace #2: Billo Billo is at the forefront of UGC marketplaces, specializing in video content creation for brands seeking to enhance their digital presence.

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Leveraging Non-Branded Searches for Higher SEO Conversion Rates

SEO Magazine

To tap into a gold mine of potential, consider non-branded searches in your SEO plan. Many overlook this area, focusing mainly on familiar brand terms. Yet, by directing efforts toward queries not linked to your brand directly, you unlock access to fresh audiences ready to convert but unaware of your offerings.

Utilities 105
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Commerce strategy: Ecommerce is dead, long live ecommerce

IBM Business Partners

This reality means that every brand in every industry with every business model needs to optimize the commerce experience, and thus the customer experience , to drive conversion rates and revenues. And, in of 2024, brand awareness means little without trust. Does the brand make it convenient to do business with them post purchase?

Retail 87
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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Sales professionals who focus on relationship building generate more leads and raise their brand awareness. This could be in the form of an article you shared on LinkedIn, a comment to their post, or a card sent on their birthday. The most effective way to accomplish this is through direct hyper-personalized touchpoints.

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The Evolving Role of the Chief Marketing Officer in 2024

Jake Jorgovan

Content Creation and Storytelling: Focusing on authentic storytelling and content-driven marketing to build brand loyalty and engage with customers on a deeper level. This commitment to customer experience has played a key role in establishing Apple as a leader in customer satisfaction and brand loyalty in the tech industry.

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7 flexible ways to pay influencers in 2024

Impact

Compensation and the quality of a partnership significantly influence creators when choosing brands for long-term partnerships. The brand commissioned a mixed tier of influencers to promote its app. The brand commissioned a mixed tier of influencers to promote its app. million impressions for its campaign.