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How to Market, Promote & Grow Your Podcast Audience to Increase Listeners

Jake Jorgovan

Podcast sponsorship ads allow you to get your content in front of audiences already tuning into podcasts in your niche or category. However, podcast sponsorships through top podcasts in your category can be a good complementary tactic to drive awareness and new subscriber growth when utilized alongside broader outstream campaigns.

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Smarter tracking in less time with Trackonomics and Pressboard in Q4

Impact

The impact.com team hustled to create and improve features for the impact.com for Publishers suite in the final days of 2023. View the big picture with Page Categories See content performance across all of your ecommerce categories with the new Page Category dimension. Now, Amazon AutoTagger works with LinkWrapper.

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Essential Podcast SEO Strategies To Boost Visibility and Growth

Jake Jorgovan

Thankfully, there are some strategic digital marketing concepts you can follow to get your podcast to move up the ranking list in your business category or point of interest. Other Popularity Strategies Frequency - Make sure you are on a regular publishing schedule and stick to it. At present, podcast keywords are king.

Legal 234
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How the Recording Academy uses IBM watsonx to enhance the fan experience at the GRAMMYs®

IBM Business Partners

Not an easy task when you need to celebrate the achievements and stories of more than 1,000 nominees across nearly 100 categories. Next they select an artist or award category to feature, the subject of the post, such as biographical information, GRAMMY achievements, or philanthropic causes, and any topics to exclude from the output.

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Top 10 Retail Recruiters, Headhunters, & Executive Search Firms

Jake Jorgovan

Marc Allen : An influential author and publisher, Marc Allen leads New World Library and offers transformative personal development insights and publishing expertise. Marc Allen Marc Allen is a notable author and the president and publisher of New World Library, which he co-founded with Shakti Gawain in 1977.

Retail 130
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A Heightened Attention for Alliances & Partnerships

Peter Simoons

Since that column appeared, a number of consulting firms published their views on the business world and not surprisingly connected their findings to the current pandemic: Accenture stated that “ COVID-19 made it clear that companies can’t navigate through disruption and uncertainty alone ”.

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6 essential mid-year consumer trends for 2023

Impact

Publishers saw a 6% increase in commission earnings. Publishers earned higher commissions from brands Many brands turned to partnerships as a way to adjust their marketing budgets during a period of high layoffs and budget cuts. Publisher commissions increased 6% YoY. Ultimately, AOV remained the same YoY.

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