Chaneltivity
FEBRUARY 28, 2024
Every leader has their own take on types of channel partners and how those partnerships should be run. The Who, What, and Why of 6 Common Types of Channel Partners If you’ve already got a good thing going with your partner program, you might question adding another type of partner to your roster. That’s fair.
PLM Alliances
AUGUST 21, 2022
In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , SVP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Aligning channel and field sales. Embracing the creativity of partners.
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PartnerTap
JANUARY 26, 2022
Forming an Alliance. It was her idea for an automated account mapping solution, one desperately needed by channel teams to increase revenue. This was the beginning of an alliance and partnership that eventually led to the founding of PartnerTap. PartnerTap was exactly what the market was looking for. Search for Success.
PLM Alliances
MAY 16, 2020
We've spent quite a bit of time here talking about how using data is essential to taking your channel business to the next level. A fundamental flaw of using channels is partners always have a different agenda from you. The goal of channel management is to minimize that drift and create revenue acceleration for your company.
PLM Alliances
MAY 16, 2020
You need to re-examine the effectiveness of your channel management efforts. If you are a channel chief your primary role is to generate channel sales. Learn the five key attributes of a great channel revenue acceleration engine. At The Spur Group, we help our clients determine their Channel Health Index.
PLM Alliances
JUNE 8, 2020
Over the past several weeks, we’ve focused on the key pre-engagement stages of shaping your partner channel, which we’ve bucketed into four key steps: Determining the needs of your channel. Developing a targeted approach to find the partners your channel needs. Creating a truly effective value proposition.
Chaneltivity
MAY 19, 2023
Colin Harkins , Alliance Manager at Threekit, says, “First and foremost, you have to be a top performer. Tai Rattigan , Global Head of Partnerships & Alliances at Deel, contends that “The ability to focus, despite conflicting needs and objectives,” is one of the most important skills partner managers need to succeed.
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