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6 Disciplines of Successful Channel Management

PLM Alliances

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channel management.

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Impartner Receives Growth Financing from Golub Capital

Impartner

Strategic financing to further accelerate Impartner’s position as a channel management technology platform leader. We are thrilled to be working with Golub on this funding to amplify our customer success resources and ensure we set the pace for innovations that help companies navigate this challenging market.”.

Finance 40
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Six Disciplines of Successful Channel Management

PLM Alliances

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channel management.

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Successful Partnering is More about People than Programs

Successful Channels

These individuals in sales, technical sales, marketing, engineering, professional services and senior management are more interested in working with companies that invest time in understanding their needs and building a deep, mutually agreed-upon, personal success plan for each role and each person in their organization.

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Less is More when it Comes to Partner Business Planning and QBRs

Successful Channels

The problem is that most partner business planning processes are too time consuming, not integrated with data, and not very satisfactory for either partners or channel managers. Training: How many certified engineers does the partner have on staff? The New Model for Partner Business Planning and Commitment Development.

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Top Channel Incentive Management Software of 2022

Channel Insider

In 2020, Apttus merged with Conga to extend the company’s reach beyond digital documents and into revenue operations, contract lifecycle management, and digital commerce. For channel applications, the San Matero-based vendor includes a proprietary Configure-Price-Quote (CPQ) engine and solutions for Digital Commerce and Promotions.