Impact

SEPTEMBER 23, 2021

The report describes the CGO as an evolution of the CMO driven by the growth management movement and defined by “driving growth through customer obsession and empowered by digital investments.” Many CMOs have either become CGOs or now collaborate with the CGO to ensure cross-functional collaboration with sales and product.

Collaboration 59

Collaboration Legal Finance Energy 59

Channel Insider

NOVEMBER 5, 2021

PRM tools are like CRM systems designed for the complexities of managing channel business partners. With millions or more companies in the global IT channel ecosystem, PRM software aims to help vendors reach, engage, and enable more channel partners. What Are the Benefits of PRM Solutions?

Ecosystems 84

Ecosystems Utilities Channel management High tech 84

Mindmatrix

MARCH 4, 2024

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Impact

JULY 11, 2023

The impact.com / creator platform brings creators and brands together in a single platform to collaborate by discovering new partners, contracting with tailored terms, managing end-to-end campaigns, setting up flexible payouts, and optimizing their partnerships based on comprehensive performance insights. Ready to get started?

Partnering capability and readiness 40

Partnering capability and readiness Collaboration Ecosystems Partnership management 40

Impact

SEPTEMBER 2, 2021

At a high level, influencer marketing is the practice of brands collaborating with influencers. The influencer ecosystem can be further broken down by type of content creator: Personalities Visual informants Creativists Influencers who produce their social presence like a reality show. Get my free guide ].

Finance 52

Finance Collaboration Partnership management Strategic partnership 52

Impact

NOVEMBER 11, 2021

The software hub of an ecosystem that connects SMEs with couriers and couriers with marketplaces, Easyship helps sellers of all sizes reach customers all over the world. In December 2019, the company kicked off a new strategy focused on diversifying and broadening its partnerships program through the impact.com.

Channels and alliances 96

Channels and alliances Retail Credit Partnership management 96

Impact

AUGUST 10, 2023

Promotion : Brands and companies often collaborate with influencers to promote products, services, or campaigns, leveraging their reach and influence to connect with their target audience. Plus, creators can work with brands through partnership management platforms such as impact.com. FAQ’s What is the creator economy?

Collaboration 52

Collaboration Ecosystems Partnership management 52