May, 2023

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Busting 4 myths in your partnerships

Stellar Partnerships

History books are full of things we once thought to be true but are actually false. For centuries people believed that the earth was flat and that beyond the outer edge there were sea dragons. It wasn’t a great incentive for sailors, who baulked at exploring too far in case they fell off the edge into the dreaded abyss. In 2023 there is still a diehard Flat Earth Society, as part of the new anti-science movement but the majority view has moved on.

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How to be pirates in the navy

Stellar Partnerships

Steve Jobs famously said it was ‘more fun to be a pirate than to join the navy”. He meant that big bureaucracies are slower to change than start-ups. In Tendayi Viki’s book ‘Pirates in the Navy’ he thinks that it’s perfectly possible for innovators to thrive in a bigger environment and get all of the benefits of scale and support. Corporate partnership executives are just like pirates in the navy.

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What is Stopping Your Organisation from Adopting Continuous Close?

TRG Blog

Over the past few years, there has been increasing interest in adopting real-time financial reporting processes. Organisations across various industries have recognised the potential benefits of continuous closes , such as enhanced decision-making, improved accuracy, and increased operational efficiency. So, why isn’t every organisation adopting continuous close by now?

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What is Alliance Management?

Peter Simoons

During a recent conversation, I was asked what Alliance Management is. A seemingly simple question that goes back to the essence of our profession on which many books have already been written. We had a great conversation about it! Later on, looking at my own website I learned, to my surprise, that in the 13 years of writing this column I have written about many aspects of Alliance Management, but never about the basic question of, “What is Alliance Management?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Nurturing Business Ecosystem Maturing

Phoenix Consulting Group

Digital business models are revolutionizing how leaders conduct business. This is not just a technology industry phenomenon but one that reaches across industries. With your car having more computing power than your phone from ten years ago, is there any doubt that many industries are heavily technology dependent? Understanding how digital business works makes it clear how Southwest Airlines’ 2022 “ holiday meltdown ” was actually a technology meltdown.

More Trending

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Podcast Advertising Rates: How Much Does It Cost To Buy Ads on a Podcast?

Jake Jorgovan

Podcasting is growing at a tremendous rate, and podcast revenue is growing right along with it. It is estimated that podcast ad revenue will jump from $2 billion in 2023 to nearly $3 billion in 2025. There are more than two million podcasts today and that number is growing. According to Edison Research, in 2021, 78% of the people in the U.S. were familiar with podcasting and 57%, or 162 million people, listened to at least one podcast.

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AI-powered marketing and sales reach new heights with generative AI

McKinsey & Company

AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way B2B and B2C players think about customer experience, productivity, and growth.

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Introducing the technology behind watsonx.ai, IBM’s AI and data platform for enterprise

IBM Business Partners

We stand on the frontier of an AI revolution. Over the past decade, deep learning arose from a seismic collision of data availability and sheer compute power, enabling a host of impressive AI capabilities. But we’ve faced a paradoxical challenge: automation is labor intensive. It sounds like a joke, but it’s not, as anyone who has tried to solve business problems with AI may know.

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A Flexi-Work World Needs New Performance Appraisals

INSEAD Knowledge

Although the days of full remote work may be over, many employees have expressed a desire for flexible work arrangements. But with Covid-19 no longer a global health emergency, more organisations could demand that people return to the office – setting the scene for an inevitable tug-of-war. Some organisations including Google, Meta and EY have continued to allow teleworking in some capacity, but others have followed the lead of Twitter’s new boss Elon Musk and insisted on calling employees back

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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From Quantity to Quality: Improving Your Idea-Generation Process

Hype

Day in and day out, we’re all coming up with ideas at work and home as we go about routine tasks or during meetings and problem-solving sessions. There’s often a tendency to think that more ideas mean better results. But, typically, this isn’t the case. A focus on generating more, rather than better-quality, ideas might lead to slower decision-making and lower motivation to be creative.

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Creating consumer peace-of-mind with all-encompassing data security

Compare The Cloud

Personalised experiences are a much-needed aspect of customer communications today. Google research shows that nine-in-ten ( 90% ) marketers believe that personalised strategies make a tangible impact on business profitability. However, tailoring communications to the needs of specific customers requires in-depth knowledge of their actions, wants and desires.

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Navigating Challenges: the Worrying State of Digital Transformation for SMEs

TRG Blog

In today's rapidly evolving business landscape, embracing digital transformation has become crucial for the long-term success and sustainability of businesses, including small and medium-sized enterprises (SMEs).

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What every CEO should know about generative AI

McKinsey & Company

Generative AI is evolving at record speed while CEOs are still learning the technology’s business value and risks. Here, we offer some of the generative AI essentials.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Make SAP ERP deployments future-ready with IBM Cloud

IBM Business Partners

As we navigate an unstable economy, organizations across industries want to be “future-ready,” and that requires systems and processes that can continuously evolve in response to the marketplace demands. For customers who run their operations on SAP, this means modernizing to a cloud ERP platform that supports greater flexibility and agility.

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What All Tech Start-Ups Need to Succeed

INSEAD Knowledge

Entrepreneurs are, by nature, outliers with a strong desire for autonomy and impact. They prefer learning by doing and turn failures into lessons for future victories. But while these qualities allow for innovation, disruption of industries and at times remarkable changes to society, they can also lead to disastrous failures – for themselves, their ventures and even us all.

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??PUMA Thailand chooses impact.com and Lodestar Marketing to launch and manage their affiliate and partnerships program

Impact

PUMA is one of the world’s leading sports brands with over 14,000 employees spread over 120 countries. Its mission has always been focused on designing products for the fastest athletes on the planet, enhancing sports such as football, running and training, basketball, motorsports and golf with performance; and sport-inspired lifestyle products. In early 2022, PUMA started operating its Thailand subsidiary to fully penetrate the Thai market by offering a fuller product collection, investment in

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The Importance of Investing in EDR for SMEs

Compare The Cloud

In the first 6 months of 2022, there were over 10,000 new ransomware variants discovered. As threat actors increase in number, the frequency of attacks witnessed across the globe will continue to rise substantially. No business is immune from a breach, as highlighted by the many cases making headlines today. So, how can SMEs counteract this? High-end, enterprise-level security tools may be regarded as out of reach for the majority of small businesses, but that thinking is rapidly changing.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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LaVoieHealthScience Announces Building Company Narrative Workshop at 2023 BIO International Convention

LaVoie Health Science Blog

…Preparing Companies for M&A, Partnering, and More BOSTON & NEW YORK, May 18, 2023– LaVoieHealthScience (LHS), an award-winning global health science investor relations and public relations consulting agency focused on advancing health and science innovations, today announced the presentation at this year’s BIO International Convention entitled, “Building Your Narrative: How to Tell Your Company Story in Just 15 Slide Topics.

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Looking within: How Walmart in Mexico changed everything for an omnichannel future

McKinsey & Company

The executive committee at Walmex had to lead differently to take the company into the digital age. They reflect on the changes in the organization and in themselves.

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Introducing watsonx: The future of AI for business

IBM Business Partners

Today is a revolutionary moment for Artificial Intelligence (AI). After some impressive advances over the past decade, largely thanks to the techniques of Machine Learning (ML) and Deep Learning , the technology seems to have taken a sudden leap forward. Suddenly, everybody is talking about generative AI: sometimes with excitement, other times with anxiety.

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How Women Leaders Benefit From Using Humour

INSEAD Knowledge

“A sense of humour is part of the art of leadership, of getting along with people, of getting things done,” said Dwight D. Eisenhower. The ability to make light of a situation and make people laugh, as the former US President and statesman noted, is undoubtably a handy skill for managers. But there is a specific group of leaders for whom humour could be even more potent: women.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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impact.com Continues Momentum in the First Quarter Fueled by Client Growth, New Product Offerings, and Leading Partnership Events

Impact

Q1 highlights include client and partner expansion, new product integrations and features, and more than a dozen industry awards and accolades NEW YORK — May 23, 2023 —impact.com, the world’s leading partnership management platform, announced today the company’s continued momentum in the first quarter, led by expanded client acquisition; new product offerings and integrations; and the company’s sold-out industry and client conference, impact Partnerships Experience (iPX) set for next month in Ne

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CRM testing: a six-step guide

Compare The Cloud

Programmatic solutions for customer relationship management (CRM) have become a top choice for businesses across diverse industries. According to IBISWorld, the US CRM market size has already reached 46.2bn in 2023, growing faster than the whole technology sector. A CRM system is the backbone of many businesses that helps streamline sales and marketing processes.

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How Infor SunSystems Can Help with Your Intercompany Accounting

TRG Blog

Intercompany accounting can be a complex and time-consuming process for businesses with multiple entities. The need to manage intercompany transactions and reconcile balances between related companies can lead to significant manual effort, errors, and delays.

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The art of data: Empowering art institutions with data and analytics

McKinsey & Company

A data-driven view of key metrics can help art organizations articulate value, reshape strategy, build resilience, and achieve operational excellence.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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IBM Consulting unveils Center of Excellence for generative AI

IBM Business Partners

IBM Consulting has established a Center of Excellence for generative AI. It stands alongside IBM Consulting’s existing global AI and Automation practice, which includes 21,000 data and AI consultants who have conducted over 40,000 enterprise client engagements. The Center of Excellence (CoE) already has more than 1,000 consultants with specialized generative AI expertise that are engaging with a global set of clients to drive productivity in IT operations and core business processes like H

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Breaking the Cycle of Self-Sabotage: How to Overcome the “Golden Larva Syndrome”

INSEAD Knowledge

Stephen’s career seemed to be on an upward trajectory when he landed a job at an elite financial services firm. However, after some initial victories, he began making poor decisions and jeopardising his own success. Fear of the unknown and negative thought patterns eventually led to a cycle of self-sabotage and underachievement. People like Stephen exhibit classic "golden larva" traits; they possess the promise of a bright future but ultimately hinder their ability to thrive.

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LHS Insights from HC Wainwright’s BioConnect Investor Conference: Consult, Educate, Communicate and Prepare!

LaVoie Health Science Blog

The H.C. Wainwright BioConnect Investor Conference, hosted by NASDAQ, was a well sought-after day where HCW clients not only had an opportunity to meet with investors, but also to discuss the current market landscape, including drivers and challenges in the health science investor relations landscape. Paul Sagan , VP, Investor Relations and Corporate Communications, interviewed Gemma Bakx , Strategic Advisor, who attended the conference and a variety of company and industry panel presentations,