Sat.Mar 04, 2023 - Fri.Mar 10, 2023

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How to Perform a Landscape Analysis for your Technology Alliance in 5 Steps

ISTO / IEEE

An important component to any successful consortia or technology alliance is understanding your landscape. For industry and collaborators alike, it is important to understand who is doing what in your ecosystem/marketplace as it can (and often does) directly impact the work of your organization. A competitive analysis will help you do just that, by providing a comprehensive overview of the offerings, services, marketing strategies, and customer satisfaction levels of those in your ecosystem.

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How partnerships fuel revenue growth during economic uncertainty 

Impact

When the economy shifts and budgets tighten, some brands cut their marketing budgets first. This may seem like a good strategy, but studies over time show that investing during an economic hardship can actually help brands in the long run. During the early 1980s recession, McGraw Hill Research found that business-to-business (B2B) companies that increased its ad spending grew sales by 275 percent compared to 19 percent for companies that didn’t.

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Don't Hustle Alone: Finding Help When You Feel Overwhelmed

Collaboration LLC

Steven Herring, Owner and President of All About Events shares the transformation his business undertook since seeking help and guidance from Collaboration: a decision that took two years of consideration. Herring realized that spending time figuring out cash flows, organizing the business on the back end, managing operations, and cleaning rental equipment was not sustainable for him as a business owner.

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How to Choose the Right Board Members for your Association?

ISTO / IEEE

Introduction The function of a board is to govern an association or organization. Board members provide direction, set policy, and oversee strategy, finances, operations and personnel. It is important to have the right people on your board to manage these critical components of an organization. Board members need to know how their decisions impact the consortium or organization as a whole.

Finance 100
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Power of Peers: How EGA Helped a Future CEO to Prepare for New Role

EGA

In the fall of 2019, Kristian Sarastuen found himself in an unexpected and challenging situation. One of Norway’s most experienced strategic communications advisors with the Oslo office of Burson-Marsteller, a leading worldwide public relations and communications firm, Sarastuen was suddenly and improbably tapped to take on the CEO role. Now known as Burson Cohn & Wolf (BCW), the firm had undergone a reorganization, and with it, heavy financial losses a high rate of turnover and declin

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Ask the Experts: DMi Partners advises on low-risk growth acceleration for brands and affiliate partners 

Impact

Brands search overseas for low-risk growth as they wade through a turbulent economy and persistently high costs on search and social. As a result, international affiliate and partnerships marketing in developing markets are gaining traction. Brands are ready to diversify campaign demos and take advantage of flexible commissioning rules—and they’re attracting and retaining new customers in markets outside of the US.

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5 Reasons Why You Should Start a Consortium

ISTO / IEEE

Almost every organization functions as a consortium of some sort. It’s the working relationships that allow an organization to achieve its mission and goals, while overcoming challenges and driving innovation. But what exactly is a consortium? And why is it important for organizations to start one? First off – What is a Consortium? A consortium is a group of companies that work together to achieve a common goal.

Legal 130
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Lynxspring Applauded by Frost & Sullivan for Helping Customers Run Smart Buildings Efficiently and Offering Customer Value

Frost & Sullivan

SAN ANTONIO, TX. – March 7, 2023 – Frost & Sullivan assessed the digital transformation in smart buildings industry and, based on its analysis, recognizes Lynxspring with the 2023 North American Customer Value Leadership Award. The company integrates different systems and equipment, advanced analytics, artificial intelligence (AI), Internet of Things (IoT), cloud technologies, and emerging technologies to enhance building automation systems (BAS) and automate buildings for interoperability a

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Diversity Spend: What Your Business Needs to Know

CenterPoint Group

No organization anywhere buys more goods and services than the U.S. federal government. Yet less than 10% of federal agencies’ contracting dollars “typically go to small disadvantaged businesses (SDB),” according to the White House.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Transcending the Victim Mentality

INSEAD Knowledge

Life is full of surprises, and sometimes things happen that leave us feeling victimised or wronged. While it is normal to experience fleeting feelings of victimisation, for some people, it can become a constant part of their lives. However, a victim mentality is not a life sentence, and it is possible to overcome it. People prone to feelings of victimisation tend to have low self-esteem, feel pessimistic about life and suffer from feelings of guilt, shame, blame and self-pity.

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Why are Core Values Important for Your Consortia?

ISTO / IEEE

Introduction Core values are a fundamental aspect of any organization. They define its culture, help to guide decision making, and give employees a clear sense of what’s important to the company. But even though they’re so important, many organizations don’t spend enough time thinking about them or communicating them effectively. That’s why this article is here to help you figure out how your organization can use core values to improve both internal and external communica

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Should You Consider Artificial Intelligence for Customer Experience Improvement?

Chameleon Sales

You have undoubtedly heard about artificial intelligence (AI) and how it will impact many business areas. Perhaps you’ve even researched artificial intelligence for customer experience. But before you go down that path, consider how AI could positively or negatively impact your B2B customer strategy. In a world striving for optimal efficiency, we see more and more removal of the human element from business processes at all levels in favor of automated digital solutions.

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Impact 2030: Design Jobs Evaporate

PSMJ Resources Blog

Machines have been taking human jobs for centuries, but this time it’s different. The jobs machines took in the First Industrial Revolution substituted their “muscle” for ours, or they relieved us of simple, repetitive tasks. Machines provided a uniformity and stamina that humans couldn’t match. Humans served as master, and new jobs emerged building, managing, and maintaining the subservient machines.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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It Doesn't Have to Be Lonely at the Top

INSEAD Knowledge

Sami, a manager in a multinational company, had to make a difficult decision concerning an underperforming direct report. To complicate the situation further, the subordinate in question was a contender for Sami’s job and friendly with Sami’s current boss. Sami’s boss had seemingly left all decisions to him, telling Sami: “You’re the boss, you make the decision that’s right.

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Why the DOD Approached ISTO To Form a Consortia and Develop Standards

ISTO / IEEE

Introduction The Department of Defense (DoD) is one of the most influential forces in shaping national technology standards. The DoD provides funding for many standards development organizations and participates directly in standards processes. The DoD approached ISTO to help them form a consortia in order to facilitate and expedite the publication of a standard.

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People First, Technology Second: Meet Regional Sales Manager Sara DeMers

Planview Blog

At Planview, we credit our growth and success to our diverse team of incredible employees. As Women in Tech continue to shatter barriers and drive innovation through diversity, we’re thrilled to celebrate Planview’s passionate and intelligent women who lead change and cultivate an environment in which everyone can thrive. In celebration of International Women’s Day, let’s get to know Sara DeMers, a Regional Sales Manager based in Minneapolis.

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State Spotlight: Florida

ClearPoint Strategy

ClearPoint State Spotlight: Florida. See how ClearPoint’s award-winning software informs strategies and inspires communities in the sunny state of Florida. Florida is a state with a diverse and complex governmental landscape. With over 400 municipalities and 67 counties, it can be a daunting task to manage and measure the performance of local governments in the Sunshine State.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Insights from MWC Barcelona: 5G Edge Computing gains momentum

Frost & Sullivan

As an industry analyst, I went there to meet different executives involved in IoT, Edge, and 5G B2B applications, in addition to attending companies` briefings and being aware of the important announcements made. In the different booths from Communication Service Providers (CSPs) and Telecom vendors, one thing was in common: 5G B2B applications that leverage the power of private networks and Multi-Access Edge Computing ( MEC ), which extend cloud-computing capabilities to the edge of wireless

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Why are Intellectual Property Rights Important?

ISTO / IEEE

When collaborating on your group’s work product, intellectual property rights (IPR) are important to consider. They are legal rights given to inventors and creators of new ideas, technology, writings, artwork or any other form of expression. These rights protect your creations from being copied without permission and can be used to monetize the original idea or work.

Legal 100
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Shifting Power Dynamics Are Championing Creators In Brand Marketing

Impact

The post Shifting Power Dynamics Are Championing Creators In Brand Marketing appeared first on impact.com.

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#ELGL20: It’s a Wrap

ClearPoint Strategy

#ELGL20 was a great success! We’ve got a small summary recap for you below.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Ford Seeks to Rev Up Hands-off and Eyes-off Driving Technology with Launch of New Subsidiary, Latitude AI

Frost & Sullivan

In September 2022, Ford-Volkswagen funded autonomous vehicle (AV) startup, Argo AI declared the launch of a product line for commercial delivery and robotaxi operations. In October 2022, it stated that Lyft’s ride-hailing fleet in Austin (Texas) would be deploying Argo AI’s autonomous driving (AD) technology in Ford Escapes. Later that month came the unexpected news that the company was shutting down after a five-year run.

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5 Reasons Why You Should Join a Consortium

ISTO / IEEE

Almost every organization functions as a consortium of some sort. It’s the working relationships that allow an organization to achieve its mission and goals, while overcoming challenges and driving innovation. But what exactly is a consortium? And why is it important for organizations to join one? First off – What is a Consortium? A consortium is a group of companies that work together to achieve a common goal.

Legal 100
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Cloud GTM Readiness Review

Tackle.io

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International Women’s Day now a day off for Impact staff

Impact

The post International Women’s Day now a day off for Impact staff appeared first on impact.com.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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MISSION POSSIBLE: SERVING THE VULNERABLE TIER-2 & 3 KIDNEY CARE PATIENTS

Frost & Sullivan

We have all had at least one person in our close circle who has had a kidney stone once in their life. Unfortunately for some of us, we also have a person who has to undergo painful dialysis every so often. World Kidney Day is observed every second Thursday in March to raise awareness of such kidney-related diseases and the general importance of our kidneys to overall health.

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How to Create a Membership Program

ISTO / IEEE

Introduction Membership programs are a great way to help your organization grow. They can be a source of revenue, and they also serve as a tool to build community and foster engagement among members. The key to running an effective membership program is having a solid plan in place before going into it. This article will walk you through how to create that plan so that when you launch your membership campaign, it will be successful.

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Cloud GTM Readiness Review

Tackle.io

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