Sat.Mar 04, 2023 - Fri.Mar 10, 2023

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How to Perform a Landscape Analysis for your Technology Alliance in 5 Steps

ISTO / IEEE

An important component to any successful consortia or technology alliance is understanding your landscape. For industry and collaborators alike, it is important to understand who is doing what in your ecosystem/marketplace as it can (and often does) directly impact the work of your organization. A competitive analysis will help you do just that, by providing a comprehensive overview of the offerings, services, marketing strategies, and customer satisfaction levels of those in your ecosystem.

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How partnerships fuel revenue growth during economic uncertainty 

Impact

When the economy shifts and budgets tighten, some brands cut their marketing budgets first. This may seem like a good strategy, but studies over time show that investing during an economic hardship can actually help brands in the long run.

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Don't Hustle Alone: Finding Help When You Feel Overwhelmed

Collaboration LLC

Steven Herring, Owner and President of All About Events shares the transformation his business undertook since seeking help and guidance from Collaboration: a decision that took two years of consideration.

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How to Choose the Right Board Members for your Association?

ISTO / IEEE

Introduction The function of a board is to govern an association or organization. Board members provide direction, set policy, and oversee strategy, finances, operations and personnel. It is important to have the right people on your board to manage these critical components of an organization. Board members need to know how their decisions impact the consortium or organization as a whole.

Finance 100
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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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Procurement 2023: Ten CPO actions to defy the toughest challenges

McKinsey & Company

Supply chains face another year of volatility and inflationary pressure. Chief procurement officers (CPOs) can deploy ten resilience actions to craft a winning enterprise-wide response. Insights on Operations Purchasing & supplier management

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A new perspective on IWD

Stellar Partnerships

Every year around International Women’s Day I hear the same question: what about the men? Why isn’t there an international day for men? Spoiler alert, it’s on 19 th November. Maybe the reason there’s such a low profile is that every day is men’s day.

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Why are Core Values Important for Your Consortia?

ISTO / IEEE

Introduction Core values are a fundamental aspect of any organization. They define its culture, help to guide decision making, and give employees a clear sense of what’s important to the company.

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Entrepreneur First CEO Matt Clifford on early stage talent investing

McKinsey & Company

One of Europe’s top talent investors talks about his unique approach to backing companies before they exist and how to find the “edge” in a potential founder. Our Insights High Tech & Internet Artificial Intelligence Innovation Disruptive Technology Digital

High tech 131
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How to find products for affiliate marketing content [for publishers and creators]

Impact

Imagine writing a beard-shaping guide geared toward millennial men. You’d likely list all the steps to shape and maintain specific beard styles. Within these steps, you’d mention items they need to complete the look.

Credit 111
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The State of Business Intelligence in 2022

Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)

In this session, Howard Dresner will examine the latest end-user trends surrounding the business intelligence and analytics market, cutting through the hype to focus on what's really happening and why it matters. This interactive session will cover BI drivers, targets, and success factors, as well as the increasing importance of data leadership.

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Diversity Spend: What Your Business Needs to Know

CenterPoint Group

No organization anywhere buys more goods and services than the U.S. federal government. Yet less than 10% of federal agencies’ contracting dollars “typically go to small disadvantaged businesses (SDB),” according to the White House

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Why the DOD Approached ISTO To Form a Consortia and Develop Standards

ISTO / IEEE

Introduction The Department of Defense (DoD) is one of the most influential forces in shaping national technology standards. The DoD provides funding for many standards development organizations and participates directly in standards processes. The DoD approached ISTO to help them form a consortia in order to facilitate and expedite the publication of a standard. What was the result? We will break down the outcome in this article. First off, what are standards?

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Generative AI: Unlocking the future of fashion

McKinsey & Company

While still nascent, generative AI has the potential to help fashion businesses become more productive, get to market faster, and serve customers better. The time to explore the technology is now. Retail Insights Retail & Consumer Goods Digital Artificial Intelligence

Retail 131
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Ask the Experts: DMi Partners advises on low-risk growth acceleration for brands and affiliate partners 

Impact

Brands search overseas for low-risk growth as they wade through a turbulent economy and persistently high costs on search and social. As a result, international affiliate and partnerships marketing in developing markets are gaining traction.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Lynxspring Applauded by Frost & Sullivan for Helping Customers Run Smart Buildings Efficiently and Offering Customer Value

Frost & Sullivan

SAN ANTONIO, TX. March 7, 2023 – Frost & Sullivan assessed the digital transformation in smart buildings industry and, based on its analysis, recognizes Lynxspring with the 2023 North American Customer Value Leadership Award.

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Why are Intellectual Property Rights Important?

ISTO / IEEE

When collaborating on your group’s work product, intellectual property rights (IPR) are important to consider. They are legal rights given to inventors and creators of new ideas, technology, writings, artwork or any other form of expression. These rights protect your creations from being copied without permission and can be used to monetize the original idea or work. Let’s look at why IPR is important and why you should understand it. What are Intellectual Property Rights (IPR)?

Legal 100
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What is design thinking?

McKinsey & Company

Design thinking is a systemic, intuitive, customer-focused problem-solving approach that organizations can use to respond to rapidly changing environments and to create maximum impact. McKinsey Explainers Customer-Experience Design

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Transcending the Victim Mentality

INSEAD Knowledge

Life is full of surprises, and sometimes things happen that leave us feeling victimised or wronged. While it is normal to experience fleeting feelings of victimisation, for some people, it can become a constant part of their lives.

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Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

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Should You Consider Artificial Intelligence for Customer Experience Improvement?

Chameleon Sales

You have undoubtedly heard about artificial intelligence (AI) and how it will impact many business areas. Perhaps you’ve even researched artificial intelligence for customer experience. But before you go down that path, consider how AI could positively or negatively impact your B2B customer strategy.

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5 Reasons Why You Should Join a Consortium

ISTO / IEEE

Almost every organization functions as a consortium of some sort. It’s the working relationships that allow an organization to achieve its mission and goals, while overcoming challenges and driving innovation. But what exactly is a consortium? And why is it important for organizations to join one? First off – What is a Consortium? A consortium is a group of companies that work together to achieve a common goal.

Legal 100
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Stop wasting your most precious resource: Middle managers

McKinsey & Company

In the modern workplace, middle managers face many challenges. A new survey finds three areas where organizations can better support their managers and help them accomplish more. Insights on People and Organizational Performance Organization

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Impact 2030: Design Jobs Evaporate

PSMJ Resources Blog

Machines have been taking human jobs for centuries, but this time it’s different. The jobs machines took in the First Industrial Revolution substituted their “muscle” for ours, or they relieved us of simple, repetitive tasks. Machines provided a uniformity and stamina that humans couldn’t match.

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Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting crowded, and marketers are looking for new ways to reach their prospects. Download Sendoso’s guide to learn the key ingredients of successful ABM campaigns, and how to deliver brand affinity with proven ROI through gifting.

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It Doesn't Have to Be Lonely at the Top

INSEAD Knowledge

Sami, a manager in a multinational company, had to make a difficult decision concerning an underperforming direct report. To complicate the situation further, the subordinate in question was a contender for Sami’s job and friendly with Sami’s current boss.

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How to Create a Membership Program

ISTO / IEEE

Introduction Membership programs are a great way to help your organization grow. They can be a source of revenue, and they also serve as a tool to build community and foster engagement among members. The key to running an effective membership program is having a solid plan in place before going into it. This article will walk you through how to create that plan so that when you launch your membership campaign, it will be successful.

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Digital transformation to achieve operational excellence

McKinsey & Company

Using principles of operational excellence, empowering workforces, and adding digital processes to production can help companies achieve new levels of performance. Insights on Operations Energy, Resources & Materials Operations Global energy and materials

Energy 109
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Cloud GTM Readiness Review

Tackle.io

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Shifting Power Dynamics Are Championing Creators In Brand Marketing

Impact

The post Shifting Power Dynamics Are Championing Creators In Brand Marketing appeared first on impact.com. Influencer Partnerships

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What is Quorum and How to Achieve It

ISTO / IEEE

Quorum is a common but necessary term in corporate, academic, and organizational settings. But what does it mean? And why does it matter? Let’s take a look at the definition of quorum and what factors play into its determination. What is a Quorum? Quorum is the minimum number of members required to be present at a meeting in order to conduct business or vote on decisions.

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Geopolitical risk: Navigating a world in flux

McKinsey & Company

In a fast-fragmenting world, geopolitical instability has vaulted to the top of the CEO agenda. Here’s what today’s fraught global dynamics mean for leaders—and how they can begin grappling with geopolitical risk successfully. Risk & Resilience Insights Risk Management Geopolitics Globalization

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