Sat.Aug 26, 2023 - Fri.Sep 01, 2023

article thumbnail

The Importance of Timely Legal Involvement in Alliance Activities

Peter Simoons

A recent client conversation brought to mind a valuable lesson I learned about the significance of involving legal expertise in a timely manner relating to the process of forming alliances. Back in the summer of 2003, I found myself amidst a negotiation for an alliance contract between two multinational corporations. The objective of this negotiation was to establish a partnership for a combined product offering and to facilitate seamless cooperation between our sales teams, aiming for a triple

Legal 130
article thumbnail

THE DIFFERENT KINDS OF MARKETING PARTNERSHIPS: PART 2

Be Partner Ready

In P art 1 , we explored some of the partnerships funded by the Marketing purse, including Brand Aligned Partnerships, Co-Branding and Cause Related Marketing. Now, we look at Sponsorship. Sponsorship We’re all familiar with sponsorship, we see sponsors whenever we attend a sporting event, festival or theatre. The images above, show what is called a ‘lock up logo’ , combining the corporate sponsor and sponsee together.

Legal 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 15 Customer Acquisition Agencies to Work With in 2023

Jake Jorgovan

In the ever-evolving world of business, the pursuit of customer acquisition remains paramount. Navigating this complex landscape requires the expertise of agencies that understand the intricacies of attracting and engaging audiences in the digital realm. I've explored the realm of customer acquisition agencies and I'll introduce you to the top 15 agencies that have mastered this art, effectively transforming businesses into industry powerhouses.

Retail 130
article thumbnail

3 Ways The Latest Cloud Solutions Can Help Improve Sales Performance

Compare The Cloud

Cloud computing is similar to web-based email clients, enabling users to access the system’s capabilities and files. It does not require installing or maintaining extensive local copies of the software. Facebook, Instagram, email, and tax preparation software are popular cloud-based applications. Similarly, the sales team can use software that is helpful for individuals, helping organizations that require access to enormous volumes of data via a safe and reliable web network.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

IBM watsonx Assistant transforms content into conversational answers with generative AI

IBM Business Partners

Watsonx Assistant now offers conversational search, generating conversational answers grounded in enterprise-specific content to respond to customer and employee questions. Conversational search uses generative AI to free up human authors from writing and updating answers manually; this accelerates time to value and decreases the total cost of ownership of virtual assistants.

More Trending

article thumbnail

Companies with innovative cultures have a big edge with generative AI

McKinsey & Company

It may not be surprising that innovative organizations are ahead on generative AI, but the degree to which they’re succeeding at deploying it might be. Five practices help them stay ahead of the pack.

High tech 141
article thumbnail

DORA and its impact on data sovereignty

Compare The Cloud

According to the European Commission, no less, ‘data is immensely valuable to all organisations, a significant resource for the digital economy and the ‘cornerstone of our EU industrial competitiveness’. Hardly surprising when you consider the data economy is projected to deliver more than €829b and nearly 11m jobs to the region by 2025. Capitalising on and nurturing numbers of that scale are precisely what is behind evolving EU strategies and regulations coming into play.

Legal 267
article thumbnail

Types of cyberthreats

IBM Business Partners

In the simplest sense, a cybersecurity threat, or cyberthreat, is an indication that a hacker or malicious actor is attempting to gain unauthorized access to a network for the purpose of launching a cyberattack. Cyberthreats can range from the obvious, such as an email from a foreign potentate offering a small fortune if you’ll just provide your bank account number, to the deviously stealthy, such as a line of malicious code that sneaks past cyberdefenses and lives on the network for month

article thumbnail

CSIRO Launches R&D Course for Aussie SMEs, Including MSPs

Channel Insider

Australia’s premier tech research and national science agency, CSIRO, has announced a program designed to help Australian SMEs develop IP in cyber security and digital technologies. The Innovate To Grow: Cyber Security and Digital Technology program features a 10-week online learning course that will help businesses assess research and development (R&D) viability, define and refine their value proposition, build a business case for the innovation, and prepare a strong funding application.

article thumbnail

Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

article thumbnail

Stairway to digital excellence

McKinsey & Company

Organizations that follow a progression of steps to achieve excellence in digital delivery may see improvements in effectiveness, productivity, and performance, as well as significant increases in speed.

132
132
article thumbnail

impact.com Announces Growth in the Second Quarter Led by Global Client Expansion and Launch of its New Creator Platform

Impact

Q2 highlights include the new fully integrated influencer and creator management platform, research on the secrets to thriving brand and creator partnerships, and successful flagship customer events NEW YORK—August 30, 2023 —impact.com, the world’s leading partnership management platform, announced today the company’s growth in the second quarter fueled by global client growth and the launch of its new industry leading, fully integrated influencer marketing platform, reinforcing its position as

article thumbnail

SIEM and threat intelligence: Stay current on trending threats

IBM Business Partners

With the average c ost of a data breach soaring to an all-time high at USD $4.45 million dollars in 2023, organizations face an ever-increasing array of cybersecurity threats. These threats can range from ransomware attacks to phishing campaigns and insider threats, potentially resulting in data breaches. As cybercriminals become more sophisticated and their tactics more varied, it’s essential for businesses to adopt advanced security measures to protect their sensitive data and digital as

article thumbnail

Fortune Magazine Dubs the Chameleon Group “The Birthplace of a Workplace Revolution”

Chameleon Sales

Chameleon Group is honored to have recently been featured in a Fortune article for our role as a New Hampshire recovery-friendly workplace! During his interview, founder Dana Lariviere shared our story, and discussed how he shifted Chameleon’s corporate culture and the workplace wellness program ideas that have worked well for us—plus a few mistakes and lessons along the way.

52
article thumbnail

How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

article thumbnail

What is COP?

McKinsey & Company

COP refers to the United Nations’ annual conference on climate change. Its 28th meeting (COP28) is scheduled to begin November 30, 2023, in Dubai, United Arab Emirates.

131
131
article thumbnail

Exploring The Benefits Of Investing In A Coworking Franchise

Binfire Collaboration Blog

Are you an enthusiastic, driven entrepreneur looking to take charge of your financial future and reach your business goals? Then this is the perfect article for you. Owning a coworking space franchise has become increasingly popular in today’s world. It makes sense, considering that more and more business owners and freelancers are seeking flexible, affordable spaces to work in that will promote creativity and productivity.

article thumbnail

Getting started with the IBM Cloud command line interface

IBM Business Partners

When working in a computer shell , the IBM Cloud command line interface (CLI) is the way to manage the lifecycle of your resources. Many of the services offered by IBM Cloud provide additional CLI functionality. You can even access IBM Cloud on private endpoints for increased security and have the login process integrate with single sign-on procedures.

article thumbnail

The future of affiliate publishing: Perspectives from top publishers in 2023

Impact

As the digital landscape evolves, publishers play a pivotal role in shaping the future of affiliate, driving innovation, and raising the bar for excellence in content creation. Despite increasing pressures arising from macroeconomic conditions and new technologies, the future of affiliate publishing holds immense potential for innovation and revenue generation.

article thumbnail

The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

article thumbnail

How agile operating models benefit risk and compliance functions

McKinsey & Company

After bringing agile operating models to customer-facing, frontline business units, financial institutions are also seeing the benefits of agile for risk and compliance functions.

Banking 123
article thumbnail

Top Reasons Entrepreneurs Should Invest In A Franchise Business

Binfire Collaboration Blog

Are you an aspiring entrepreneur looking to make a mark in business? Do you want to own a successful business that will yield a high return on investment? If you answer yes, you should consider investing in a franchise business. Whether you’re looking into a fast food chain or owning a coworking space that’s trademarked you’ll be surprised at the benefits these types of enterprises could offer you.

Finance 52
article thumbnail

How to detect and patch a Log4J vulnerability 

IBM Business Partners

The Log4j vulnerability, or “ Log4Shell ,” is considered one of the most catastrophic software flaws ever. Apache patched the flaw in December 2021, yet it remains a concern for security teams. In fact, it is still among the most exploited security vulnerabilities. Log4Shell persists because the Apache Log4j 2 software package it affects is one of the world’s most widely used logging libraries.

article thumbnail

How Healthy is Your F&I Auto Team?

Market Source Inc

We know every inch of a dealership. We equip taxed auto F&I pros with tools to hone their skills to maximize personal and dealership growth. Do you need to optimize your F&I team? Here’s how to tell. The post How Healthy is Your F&I Auto Team? appeared first on MarketSource.

52
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

The role of natural gas in the move to cleaner, more reliable power

McKinsey & Company

Natural gas can play a critical role in decarbonizing US power supply by providing a backup energy supply for renewables—but infrastructure investments and market mechanisms will be needed.

Energy 115
article thumbnail

The Many Facets of Ownership

Compass Point

This article is the third one in the” 20-Year Look Back” series by Tom Garrity, founder and managing partner of Compass Point Consulting, as he shares insights and reflections on two decades of supporting family business owners. Catch up on posts one and two if you missed them. Often overlooked or avoided, understanding the facets of ownership can make or break a family business.

article thumbnail

Migrate and modernize IBM Maximo with AWS and Red Hat

IBM Business Partners

IBM Maximo has been a leading enterprise asset management solution in the industry for four decades, helping customers streamline work processes with a centralized platform for managing tasks, inventory, regulatory compliance and reporting capabilities. IBM Maximo Application Suite (MAS), the next generation of IBM Maximo, delivers a better user experience, faster integration, robust AI analytics and a broad range of cloud deployment options.

article thumbnail

The marketer’s guide to influencer outreach in 2023 [+5 dos and don’ts]

Impact

Influencer marketing has a proven track record of success, helping marketers establish audience trust and grow brand awareness. Nearly a quarter of marketers worldwide devoted more than 40 percent of their budgets to influencer marketing this year. That’s a major increase from last year’s 5 percent of marketers. Outreach is the first crucial step to establishing a successful partnership, and according to impact.com’s research with WARC , traffic conversion increases the longer you work with an i

article thumbnail

How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

article thumbnail

CFOs’ balancing act: Juggling priorities to build resilience

McKinsey & Company

As surveyed CFOs concurrently manage defensive and growth-oriented considerations, they expect major changes in the months ahead and see two pivotal paths for strengthening their organizations.

Finance 111
article thumbnail

Getting Capacity Planning Right: Aligning Resources to Meet Demand

Planview Blog

Today, organizations are constantly asked to “do more with less.” But most organizations lack basic resourcing capacity, and plans are often approved before resource capacity is evaluated, resulting in missed objectives and employee burnout due to overutilization. Organizations require an effective capacity planning strategy. In this blog, we highlight some best practices from our recent webinar, Getting Capacity Planning Right , with Planview’s David Blumhorst and AJ Shavell, as they demonstrat

article thumbnail

Accessing your on-premises network and IBM Cloud VPC using a single VPN connection

IBM Business Partners

To ensure data privacy and reliable access, it’s crucial to establish secure connections between networks and resources. However, with the countless connections we create, it becomes a hassle to maintain them. Luckily, you can now optimize your VPN connections with IBM’s VPN offerings: Client-to-Site VPN and Site-to-Site VPN. While you can learn more about these offerings here , feel free to follow the instructions provided in this blog post to connect to your IBM Cloud and on-premis

64