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Top 40 Must-Attend Global Marketing Events of 2024

Jake Jorgovan

From high-profile gatherings in vibrant cities to specialized conferences focusing on digital innovation, each event offers valuable insights and invaluable connections. This article guides you through the top marketing events of 2024, detailing their focus, location, speakers, and what makes them unmissable for professionals in the field.

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Maximizing your event-driven architecture investments: Unleashing the power of Apache Kafka with IBM Event Automation

IBM Business Partners

Recognizing the need to harness real-time data, businesses are increasingly turning to event-driven architecture (EDA) as a strategic approach to stay ahead of the curve. At the forefront of this event-driven revolution is Apache Kafka, the widely recognized and dominant open-source technology for event streaming.

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Bigger Events, Leaner Teams: Driving Event Success with Technology

Frost & Sullivan

In the past few years, event teams have experienced fundamental shifts in their approach, execution, and expectations for events. Event volumes are rebounding toward pre-pandemic levels, but the restaffing of many event management teams has not kept pace. Event teams today need the skills of tomorrow to succeed.

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Real-time artificial intelligence and event processing  

IBM Business Partners

By leveraging AI for real-time event processing, businesses can connect the dots between disparate events to detect and respond to new trends, threats and opportunities. AI and event processing: a two-way street An event-driven architecture is essential for accelerating the speed of business.

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Cold Calling Tips and Tricks

However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. What’s the verdict?

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Real-time transaction data analysis with IBM Event Automation

IBM Business Partners

1] The need to improve real-time decision-making is contributing to a growing demand for event-driven solutions and their ability to help businesses achieve continuous intelligence and situation awareness. An event-driven architecture focuses on the publication, capture, processing and storage of events.

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Plan Events Effectively While Working Remotely

AM Consulting

As an event planner during this time of the pandemic, most in-person meetings have likely been postponed for the foreseeable future and we’re all anxious for events to return. The post Plan Events Effectively While Working Remotely appeared first on Alliances Management Consulting.

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Top 10 Tactics for a Successful SKO!

A remote SKO means it's even more challenging to ensure this event offers the best ways to get your teams engaged, aligned and ready to drive sales! Selling remotely is the new normal, and Sales Kickoffs are no different. How to translate vision into tactics.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

How to elevate sending strategies from holiday specialties to year-round events that celebrate targets’ anniversaries, birthdays, personal and professional milestones, and more. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.