ITA Group

APRIL 15, 2021

6 Considerations When Deciding a Loyalty Program vs. Incentive Program. A loyalty program is not the same as an incentive program. Put another way: Incentive programs reward the purchase; a loyalty program reinforces the behaviors that lead to more purchases.

Utilities 65

Utilities 65

Impact

MARCH 27, 2023

These talented creators and publishers bring established audiences to the table, making them the perfect partner for growing your brand. Instead of relying on outdated advertising strategies or basic pop-ups, you can create a thriving network with affiliate marketing. Partnerships are all about shared value for brands and publishers.

Collaboration 52

Collaboration 52

Impact

SEPTEMBER 20, 2022

Similarly, gradual changes in customer attitudes require brands to look for techniques other than traditional sales and marketing to adapt and evolve. Power up with partnerships and harness the benefits of this revenue-generating channel to see impressive results like increased sales, brand awareness, and conversion rates.

Banking 52

Banking Finance Retail IT partnerships 52

Tackle.io

OCTOBER 27, 2021

Excited to get to share some of our insights and predictions with the entire software selling community. Prior to Tackle, I’ve spent my entire career in B2B software and enterprise tech, building customer-facing organizations and sales, pre-sales, and services. Excited to be here. My name’s John Jahnke.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Tackle.io

SEPTEMBER 22, 2021

Excited to get to share some of our insights and predictions with the entire software selling community. Prior to Tackle, I’ve spent my entire career in B2B software and enterprise tech, building customer-facing organizations and sales, pre-sales, and services. Excited to be here. My name’s John Jahnke.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Magnetrix

DECEMBER 28, 2020

Things like deal registration, pricing and quoting, dynamic content delivery, incentive tracking, for both referral commissions and reseller discounts. I lead sales operations at Magentrix. Meet and learn from channel experts who share authentic stories of their channel victories, defeats, and lessons learned along the way.

Channel management 59

Channel management Channel strategies Collaboration Fintech 59

TIM Review

OCTOBER 29, 2021

It extracts valuable insights from 33 unique CJ-focussed articles that directly cite technology, the context used, the enabler technologies, and their role on CJ management. Summary of insights from the literature review. It includes behaviours such as usage, brand engagement, and after-sales services (Lemon & Verhoef, 2016).

Retail 52

Retail Insurance Engineering Consumer services 52

Tackle.io

SEPTEMBER 12, 2022

” Cloud go-to-market post-sale marketplace is all really big things now, in terms of how you talk to your buyers and meet your buyers where they want to be. I’m the chief cloud officer at Tackle. People frequently say, “What is a chief cloud officer?” Sanjay Mehta: I am joined by Ally Goldstein Norup. About right.

Credit 52

Credit Co-Alliance Ecosystems Channels and alliances 52