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Data is essential: Building an effective generative AI marketing strategy

IBM Business Partners

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

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Modern Marketing Essentials: A Comprehensive Guide

PLM Alliances

In today's fast-paced and ever-evolving digital landscape, mastering modern marketing is essential for businesses to drive growth and stay ahead of the competition. Understanding and implementing these best practices can create a comprehensive marketing strategy that drives business success.

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Marketing is Way More Essential Than You Think

Channel Insider

Back when I got my first marketing degree, my professor would say that while business schools teach the importance of fully funding marketing, it was also the one area CEOs were most likely to cut. Let’s talk about why it is critical that marketing is adequately staffed and funded and why creating demand doesn’t have to be evil.

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Essential Skills for Marketers to Thrive in the Era of Generative Technology

SEO Magazine

As you navigate the digital marketing landscape, mastering new skills becomes crucial with generative technology and artificial intelligence reshaping strategies. Understanding AI’s Role in Modern Marketing AI now shapes how you reach people. It sifts through data, pinpointing where to shine your marketing light for growth.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Why is this so essential?

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Five essential tips for creating a good influencer marketing strategy

Impact

More than two thirds of retailers in North America use some form of influencer marketing as part of their marketing strategy. Almost half of US and UK digital marketers use at least 10% of their marketing budget on influencer marketing. Tracking your influencer marketing. “We Get my free guide.

Retail 98
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AI and Cloud to Empower the European Telehealth Market Securing Efficient Access to Essential Healthcare Services

Frost & Sullivan

By 2026, the European telehealth market is estimated to witness more than a four-and-a-half-fold growth, garnering $20.7 It ensured efficient access to essential healthcare services for patients with chronic conditions or those requiring acute and urgent care during the pandemic. billion revenue, finds Frost & Sullivan.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. All eyes are on you to make an impact — fast. That’s where your data comes in.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.