Impact

SEPTEMBER 30, 2022

This integration empowers you to launch and automate affiliate and influencer programs for your ecommerce store without a hitch. Now you can track partner efforts and reward them for driving sales to your business —no need to hire a developer. Drive growth for your store with impact.com and AdobeCommerce.

Partnership management 52

Partnership management 52

Impact

DECEMBER 1, 2023

Affiliate marketing actively boosts both upper- and lower-funnel goals— 56 percent of marketers use affiliate marketing to increase brand awareness and 50 percent use it to close sales. The focus in B2B affiliate marketing is more on high-quality educational content, whereas B2C affiliate focuses on promotions and discounts.

Collaboration 98

Collaboration Strategic partnership Ecosystems Partnership management 98

Impact

MAY 21, 2023

As part of maximising its online footprint, PUMA, through its partner agency Lodestar Marketing, collaborates with impact.com – a global leader in partnership automation — to run its affiliate and partnerships program in Thailand. As part of the launch, they are offering 10% commission to their partners between now and 30th April.

Collaboration 98

Collaboration Partnership management 98

Impact

FEBRUARY 17, 2023

Affiliate marketing is a booming industry worth $17 billion as of 2023—and brands using this channel see an incredible return on investment (ROI). But unfortunately, with an opportunity for partners to earn commissions, affiliate programs make brands vulnerable targets for scammers. Affiliate fraud is increasing at a rapid rate.

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Impact

APRIL 23, 2024

Creators can succeed by diversifying partnerships and being an attentive, goal-oriented partner to brands. Prove your value with detailed reporting Because brands will be choosy about how they spend their limited budgets, help your partners understand your value. Source: The state of influencer marketing for consumers in 2023 3.

Finance 105

Finance Partnership success 105

Impact

NOVEMBER 13, 2023

impact.com sat down with Riley Cronin , president and co-founder of ZeroTo1 , a full-service growth, creative, and influencer agency, to discuss the importance of influencer-led affiliate programs, best practices, and how to build a creator community. What separates a creator-first affiliate program from a traditional affiliate program?

Retail 98

Retail Legal Collaboration Growth partners 98

Chaneltivity

FEBRUARY 28, 2024

Every leader has their own take on types of channel partners and how those partnerships should be run. To give you a helping hand or just a refresher, we’ve tried to outline a fairly universal definition for six types of partners. But before we jump in, let’s review why engaging with different types of partners is worth your time.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Integration partnership 52

Impact

FEBRUARY 7, 2024

Key takeaways from this blog AI and machine learning technologies may bring increasingly personalized targeting and speed up the cycles of affiliate marketing. TikTok and Amazon’s competition for a greater share of affiliate marketing dollars will likely have big consequences for the industry. There’s no sign that it’ll slow down.

Ecosystems 75

Ecosystems Partnership management Collaboration 75

Impact

NOVEMBER 9, 2022

Ultimate guide to affiliate marketing. Did you know affiliate marketing delivers up to 30 percent of total revenue? Affiliate partnerships allow companies in the travel vertical the flexibility to adapt to the changing consumer travel demands and preferences. Discover more. A first-class customer experience.

Credit 94

Credit Partnership management Partnership strategies Partnership success 94

Impact

APRIL 13, 2022

Ever wonder how Shopify merchants — like the stylish tumbler brand Corkcicle — increase revenue and create sustainable affiliate partnerships? But how can you use this recipe to integrate a successful affiliate program with your marketing strategy? But to benefit from the affiliate channel, it helps to hear from the experts.

Partnership management 98

Partnership management 98

Impact

JANUARY 11, 2024

Key takeaways from this blog Affiliate programs are a cost-effective way for brands to reach their target audiences and build authentic customer relationships. The new impact.com and Squarespace integration makes it easy for brands to launch an affiliate program in minutes. Why should Squarespace customers launch an affiliate program?

Partnership management 52

Partnership management Collaboration 52

Impact

NOVEMBER 23, 2023

Today, these recommendations come from referrals, affiliates, and influencers. While channel partnerships allow partners to handle sales for you, affiliate-type programs drive performance directly tied to results without giving up control of your brand. This relationship introduces a brand to a partner’s customers or audiences.

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Credit Collaboration Finance Integration partnership 52

Impact

NOVEMBER 22, 2023

As Africa’s leading online travel agency, Travelstart relies on its vast affiliate network to connect with customers across the continent. Innovative Discovery features, such as filtering capabilities, allowed Travelstart to connect with highly relevant partners.

Partnership management 52

Partnership management Retail Partnership success Engineering 52

Impact

JANUARY 16, 2024

This partnership is set to boost TRAPO’s affiliate marketing efforts geared towards elevating the brand’s position at the forefront of the car accessories market in Malaysia. “We’re excited to join forces with impact.com to elevate our affiliate channel initiatives, aiming to collaborate with a broader spectrum of partners.

Partnership management 52

Partnership management Collaboration 52

Impact

SEPTEMBER 28, 2023

This makes affiliate partnerships a powerful tool for small ecommerce businesses like yours. impact.com is a platform that can make your journey into affiliate partnerships easier. You’ll also get reports on partner performance and customer behavior. Let’s talk affiliate partnerships.

Partnership success 52

Partnership success Partnership strategies Retail IT partnerships 52

Jake Jorgovan

JANUARY 24, 2024

Their approach is global, delivering knowledge management consulting and services worldwide through an affiliate model. Knoco's affiliates utilize proven methodologies and training materials to provide reliable and authoritative KM solutions, backed by the expertise of Knoco's principals.

Law firms 130

Law firms Legal Utilities Collaboration 130

Impact

DECEMBER 7, 2021

The brand saw its affiliates and partnerships drive 50 percent of new customer acquisition in eight months , with a quarter-over-quarter (QoQ) revenue growth rate of 156 percent. In fact, many retailers in the region have successfully reoriented their growth strategies toward affiliate marketing and partnerships. Image from ZALORA.

Retail 98

Retail Partnership management Ecosystems 98

Impact

AUGUST 22, 2023

The impact.com team defines incrementality as the positive outcomes happening solely because of a specific marketing channel or partner. Key takeaways Incrementality is an event or desired outcome happening solely because of the contribution from a marketing channel or partner.

Credit 52

Credit Partnership management Retail IT partnerships 52

Impact

OCTOBER 12, 2023

For brands looking to gain exposure and conversions, CLO partners connect you to large audiences. Agencies can collaborate with CLO partners to understand their value and formulate strategic campaigns. The affiliate initiative of card-linked offers (CLO) is growing swiftly thanks to the ability to engage in-market customers.

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Credit Banking Collaboration Business development 52

Impact

JULY 10, 2023

Many affiliate markets need updated resources in the face of a rapidly changing industry. Today, mature programs no longer see affiliates as simple marketing puzzle pieces. Instead, they prefer to build and nurture meaningful affiliate partnerships. Can you tell us more about the history of the affiliate channel?

Ecosystems 52

Ecosystems 52

Jake Jorgovan

JUNE 20, 2023

4 Key Factors to Consider when Choosing a UGC Agency When selecting a UGC agency to partner with, there are several crucial factors that businesses should consider to ensure a successful collaboration: First and foremost, industry expertise plays a vital role. Industries: games, SaaS, tech.

Partnering capability and readiness 130

Partnering capability and readiness Retail Collaboration Finance 130

Impact

MARCH 27, 2023

How affiliate marketing helps you get ahead Affiliate marketing is a fantastic way to grow your business and raise brand awareness. Instead of relying on outdated advertising strategies or basic pop-ups, you can create a thriving network with affiliate marketing.

Collaboration 52

Collaboration 52

Jake Jorgovan

JANUARY 31, 2024

Selecting the Right Recruitment Partner When selecting a recruitment partner, it’s crucial to consider alignment with your organization’s specific needs and goals. Ultimately, the right partner is one who understands your vision and is equipped to bring it to fruition through exceptional talent.

Biotech 130

Biotech Life science Collaboration Utilities 130

Impact

MAY 23, 2023

During the quarter, impact.com added more than 200 brands and partners to its total client roster, welcoming leading brands including ALOHA Collection , Athletic Brewing Co. , and Hydro Flask. Currently, many brands are experiencing a pivotal moment as they look to partnerships to outpace competition. “The

Partnership strategies 98

Partnership strategies Partnership management Government Collaboration 98

Impact

MAY 31, 2023

Scott Gold of impact.com sat down with Jonathan Moisan, CEO of Advertise Purple, to discuss the agency’s approach to partner recruitment and how impact.com helps to streamline this process. Scott: Can you share a bit about your personal background and experience with affiliate and partnerships marketing?

Utilities 52

Utilities 52

Impact

MARCH 5, 2021

Okay, so I have 18+ years of experience in both the influencer and affiliate sides of the partnership space, but Influencer verzuz affiliate: where the two channels differ, align, and win still rocked my world. Influencer or affiliate? Turns out the difference is often more about consumer intent than it is about the partner.

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Impact

MARCH 26, 2024

Partnerships encompass any partners who refer and recommend your customers—including affiliates, creators, other brands, and even your customers. Around half the marketing leaders we spoke to said they had no affiliate or partnership program in place. There is a channel that can help: partnerships.

Collaboration 52

Collaboration Partnership management 52

Impact

JUNE 6, 2023

The collaboration is poised to significantly accelerate iStyle.id’s influencer and affiliate marketing program, boosting awareness and sales to their thriving online shopping platform. To broaden its reach and diversify its influencer and affiliate network, iStyle.id With the help of impact.com, iStyle.id Previously, iStyle.id

Retail 52

Retail Partnership management Collaboration IT partnerships 52

Jake Jorgovan

APRIL 4, 2024

Connecting with the right recruiting partner can be difficult, though. Celebrated for its award-winning services, the company boasts a nationwide presence with affiliate offices across every state. It’s easy to feel overwhelmed by options, many of which might not be the right fit.

Biotechnology 100

Biotechnology Biotech Life science Biopharma 100

Impact

SEPTEMBER 23, 2021

Merchants on the platform can now seamlessly plug into the impact.com platform to rapidly launch and easily manage affiliate and influencer partnerships programs – no developer time required. . Ready to learn more about affiliate marketing? Download The ultimate guide to affiliate marketing. [ Get my free guide. ].

Retail 98

Retail Business development 98

Impact

JUNE 27, 2023

Similarly, brands must assess partner and channel incrementality to help identify challenges and ways to align affiliate partnerships to business growth. Key takeaways Incrementality is an event or desired outcome happening solely because of the contribution from a marketing channel or partner.

Credit 52

Credit Retail 52

Impact

DECEMBER 14, 2023

Affiliate marketing capitalizes on high traffic by allowing creators to earn sales commissions through trackable links. A well-defined audience guides brands right to their target demographic—making you the perfect partner. Only partner with brands that resonate with you to maintain authenticity. It’s simple.

Partnering capability and readiness 52

Partnering capability and readiness Collaboration Banking Business partnerships 52

Impact

NOVEMBER 1, 2022

Software marketplace AppSumo tapped into affiliate tracking software to manage their referral partner relationships and payouts. The team decided to switch to impact.com to manage affiliate partnerships. Ultimate guide to SaaS affiliate marketing. Cast a wide net to recruit and onboard the right SaaS partners .

Partnership management 52

Partnership management Collaboration 52

Impact

OCTOBER 7, 2022

You spend a great deal of time setting up your affiliate program. That scenario may be a real possibility if you don’t take one of the most crucial steps in successful affiliate marketing — developing a stellar affiliate program landing page. Your promotional page provides the first impression to potential partners.

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Impact

MARCH 9, 2023

In performance-based partnerships, you only pay your partners when they deliver value—giving you greater control over your marketing spending when you need it the most. If you already have partners, you can use their trusted audience to increase your visibility and grab a newly uncovered market share.

Partnership strategies 52

Partnership strategies Partnership success Partnership management Retail 52

Impact

APRIL 3, 2024

The campaign played to the brand’s and its partners’ shared strengths and values. A diverse set of creator partners will reach wider audiences with more nuanced preferences. #1: 1: Determine your goals to align with partner compensation Successful partnerships are built on well-defined goals. The result?

Collaboration 52

Collaboration Strategic partnership 52

Impact

DECEMBER 12, 2022

When you recruit new partners, you add voices to the chorus singing your brand’s praises. Companies with more than 20 percent revenue growth from partnerships have double the number of partners in their program than companies with slower growth. This difference makes partner recruitment a critical part of the equation.

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