Jake Jorgovan

OCTOBER 17, 2022

When a business sits down to create a podcast strategy, one of the first questions to be answered is: what will be our publishing frequency, or how often should we publish? The listening behavior of the B2B podcast audience is different from B2C. Consider your budget Production quality is an essential part of B2B podcasting.

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Jake Jorgovan

OCTOBER 26, 2022

If you’re starting a B2B podcast, you may be faced with a seemingly impossible number of logistical questions surrounding your new show. One question that may have come to mind is, “Should I build a standalone podcast website or a podcast page on my company website?” But that question changes when related to a B2B podcast.

Energy 130

Energy Fintech Engineering 130

Jake Jorgovan

JUNE 9, 2023

Growing an audience for a B2B podcast organically can take a lot of time and energy away from focusing on building business relationships through the podcast itself. But if you're in a big enough niche to justify it, you might want to look into advertising your podcast to increase growth by attracting more podcast listeners.

Energy 130

Energy Engineering 130

Jake Jorgovan

MARCH 2, 2022

Podcasting is exploding—I see it in my own podcast marketing company Content Allies —and PodNews reports that as of 8 February 2022, the number of channels in Apple Podcasts amounts to 1,375 channels with 14,154 shows. The array of podcasting equipment and gear choices is growing at the same explosive rate.

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Construction 223

Jake Jorgovan

JANUARY 12, 2023

Podcasting is growing into a powerful messaging platform for individuals and businesses to communicate with targeted podcast audiences, sometimes talking about very niche topics that would never get attention from traditional media sources. Podcast advertising is shown to be effective for brands.

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Jake Jorgovan

NOVEMBER 1, 2022

When people think of podcast advertising, they think of sponsors and big brands paying to run ads on podcasts. It is undoubtedly an effective way to generate revenue and if your B2B podcast has the traffic, go for it. Paid advertising to promote podcasts, whether it be a show or individual episodes, is on the rise.

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Jake Jorgovan

JANUARY 6, 2023

There are many key performance indicators (KPIs) that can be tracked to measure the success of your B2B podcast. B2B podcasts come in two broad categories: those by small to medium-sized businesses (SMBs) and those by large, enterprise companies. SMB Podcast KPIs. Let's use a weekly podcast as an example.

Business development 130

Business development 130

Jake Jorgovan

OCTOBER 10, 2022

The goal of every B2B podcast is to generate value for your business. But more important is ensuring that your podcast is in front of the specific buyers that you’re looking for. So, how do you ensure that your podcast reaches the specific buyers your business wants?

Finance 130

Finance 130

Jake Jorgovan

FEBRUARY 20, 2023

Once you make the decision to start a B2B podcast, one of the first and most important tasks you will be faced with is deciding on a host for your show. Your podcast host will be the voice of your podcast. This article examines everything involved in securing the best host for your B2B podcast. The reason is simple.

Engineering 130

Engineering 130

Jake Jorgovan

NOVEMBER 9, 2022

Podcasting is booming and there’s no end in sight for the growth in popularity of this medium. Luckily, if you’re running a B2B podcast, you’re not competing with the thousands of entertainment, sports, mystery and other consumer podcasts that are being published every day. How do you market your podcast?

Engineering 130

Engineering 130

Jake Jorgovan

JULY 19, 2021

Creating and growing a podcast is like setting up an entire business from scratch. Unless, that is, you hire a podcast producer to manage the show, or a podcast consultant to guide you. What is a podcast producer? Anyone can start a podcast, even those without experience. Let’s get into it.

Engineering 130

Engineering Business development 130

Jake Jorgovan

JULY 19, 2021

Imagine you just finished your first podcast episode. You design the podcast art, and you launch your new venture to… crickets. Without podcast promotion, it can be impossible to get new listeners. What Is Podcast Promotion? Podcast platforms don't always promote your work like on YouTube or social media.

Engineering 130

Engineering 130

Jake Jorgovan

SEPTEMBER 29, 2022

What makes a great podcast? As B2B podcasting continues to evolve as a revenue-generating tool with great ROI, it’s crucial to rethink the importance of guest scheduling. What Is the Goal of Your Podcast? If you’re planning a podcast, the first thing to decide on is what you aim to accomplish. Is it the questions you ask?

Legal 130

Legal Finance 130

Jake Jorgovan

FEBRUARY 8, 2022

According to Podcast Insights , as of December 2021, there were 2,000,000 podcasts available. Compare that to the number of podcasts in June of 2018, which was 550,000, and you begin to see how quickly podcast popularity is growing. With such steady podcast industry growth comes the need for specialist skills.

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Jake Jorgovan

FEBRUARY 24, 2021

With so many moving parts involved in producing a high-quality podcast, it makes sense for businesses or individuals to outsource part or most of their podcast production to a team of experts. Whichever you choose, these podcast companies and agencies will help you launch a commercial quality podcast.

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Finance Engineering Energy Utilities 130

Jake Jorgovan

JUNE 30, 2021

Recording great audio can involve a steep learning curve, but it´s possible to skip a lot of the trial-and-error by finding the right podcast recording software. We’ve analyzed the best that are available in 2021, to bring you a list of 19 tools for every budget, whether you’re a pro podcaster or just getting started as a broadcaster.

Ecosystems 130

Ecosystems Engineering 130

IBM Business Partners

JUNE 20, 2023

In the Spring of 2021, my manager at the time, Jerry Cuomo, suggested that I start my own podcast. He had—and still has—a podcast called “ The Art of Automation ,” and he suggested that it was a great experience I should have, too. “How about hybrid cloud?” ” he suggested.

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Energy Government 102

IBM Business Partners

APRIL 24, 2023

I want to introduce you to the second season of my podcast, Making of the SRE Omelette. From this idea, a podcast was born that I called Making of the SRE Omelette. It was a hit with our community of listeners in over 21 countries and ranked in the top 20% of most followed podcasts on Spotify.

Engineering 66

Engineering Energy 66

LaVoie Health Science Blog

MAY 10, 2023

President and CEO Donna LaVoie was featured on the “ PR with the Pros ” podcast hosted by the Public Relations Student Society of America’s VP of Brand Engagement Nicole Steele. Listen to the podcast HERE. The post Podcast: Donna LaVoie, President and CEO, joins PRSSA’s “PR with the Pros” appeared first on LaVoie Health Science.

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Biotech 97

COO Alliance

MARCH 21, 2021

Our guest today is Kelly Poelker, the Executive Editor for Podcast Magazine. . How podcasting became a pillar to their businesses . How Podcast Magazine became the “Rolling Stone” of podcasts . How the quality of content drives the success of a podcast . Podcast Magazine – [link]. The post Ep.

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ITA Group

JULY 6, 2021

16 Podcasts Every Event Professional Should Listen To. This is probably why I have an extensive list of favorite podcasts—some that I listen to regularly and some that I save on standby waiting for my next trip. . ITA Group lives in the podcast space! Eventful: The Podcast for Meeting Professionals. Events for Breakfast.

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Alliance Strategy

MAY 30, 2019

The post PODCAST: How Mergers Change the Game appeared first on Alliance Strategy. Hosted by Pam Harper and Scott Harper | Originally published on Growth Igniters Radio with Pam Harper and Scott Harper®.

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Alliance strategy 100

Alliance Strategy

MAY 30, 2019

The post PODCAST: Big Mergers — Good or Bad? — Originally Broadcast by Brandeis University –– — International Business School’s Ben Gomes-Casseres explains why some companies are growing bigger. appeared first on Alliance Strategy.

Alliance strategy 100

Alliance strategy 100

Alliance Strategy

MAY 30, 2019

The post PODCAST: Why You Need An Alliance “Constellation” appeared first on Alliance Strategy. Hosted by Pam Harper and Scott Harper | Originally published on Growth Igniters Radio with Pam Harper and Scott Harper®.

Alliance strategy 100

Alliance strategy 100

Jake Jorgovan

SEPTEMBER 27, 2021

If that is the case, check out our podcast A Guide to B2B Podcasting. This is precisely why podcasting is hot right now. People can multitask and listen to a podcast at the same time, and that’s the beauty of podcasting. What is podcasting? Podcasting is basically an internet radio show.

Finance 48

Finance 48

Borgman Capital

MAY 16, 2022

Vice President Megan Brobson is featured on this month's MBBI Trends in M&A Podcast. Megan discusses Borgman Capital, the team, our portfolio companies and real estate practice as well as her market observations. Fun fact: Megan is the current MBBI Wisconsin Chapter President!

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Planview Blog

JANUARY 6, 2021

That’s the question that host Tim Shisler asked a panel of Agile experts in a recent series on the SAFe Business Agility Podcast. Tune in to parts one and two of the podcast to hear each panelist’s full perspective on scaling Agile into the marketing organization.

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Collaboration 81

Impact

DECEMBER 7, 2021

He shared some of those insights in a new episode of PartnerUp: The Partnerships Podcast , where he joined hosts Jared Fuller and Michele Albanese to talk about the evolution of modern partnerships from the first consumer mutiny against advertising to the most innovative new brand-to-brand partnerships. A channel for every stage of growth.

Partnership strategies 59

Partnership strategies 59

SEO Magazine

APRIL 15, 2024

This powerful tool enables you to effortlessly produce marketing materials, including emails, social media posts, podcasts, surveys, and more. Podcast Title and Description Our platform, SEO GPT, offers various topics and subtopics to meet your unique requirements. Podcast Title examples: Podcast Description examples: 2.

Utilities 98

Utilities Collaboration 98

The 2112 Group

MAY 19, 2020

POD2112: Nerdio’s Jo seph Landes on Simplifying Cloud Adoption. If we learned anything during the COVID-19 pandemic, it’s that cloud computing is the resilient resource it was always billed. Businesses leaned heavily on cloud-based resources and services to maintain operations as their staff shifted to work – from – home postures.

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Jake Jorgovan

MARCH 1, 2022

If you’re thinking about launching a B2B podcast but aren’t sure how, the first thing you need to do is come up with a plan. This guide begins with the basics, like the definition of a B2B podcast and why you should consider making one. What Is B2B Podcasting? Let’s start with the very basics: the B2B podcasting definition.

Energy 244

Energy Finance Collaboration 244

Jake Jorgovan

MARCH 24, 2024

Beyond his professional pursuits, Campbell is a devoted family man, raising four boys with his wife, Jill, and maintains a keen interest in reading, podcasts, running, and cycling. Besides her literary contribution, Collier's work extends to hosting the podcast "The Damage of Words," where she explores themes of self-healing and mastery.

Mergers and acquisition activities 130

Mergers and acquisition activities Utilities Engineering Construction 130

Jake Jorgovan

NOVEMBER 14, 2023

When I decided to start Content Allies, a B2B Podcast Agency. Based on where the technology was in podcasting 5-10 years ago, and where it is at today, I feel confident that in 5-10 years from now it will still exist in a somewhat similar form.” Even putting this on a 5 or a 3 year window is a helpful frame of thought.

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Tackle.io

JUNE 28, 2023

Tackle CEO John Jahnke shares how ISVs need to take advantage of this massive opportunity around Cloud Marketplaces and hyperscaler co-selling.

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LaVoie Health Science Blog

NOVEMBER 28, 2023

Donna LaVoie, President & CEO was interviewed by Don Davis of Life Science Success to discuss LaVoieHealthScience’s proven strategic communications strategies in biotechnology, healthcare, medical device, and pharmaceutical fields.

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Life science Biotechnology 52

Jake Jorgovan

NOVEMBER 16, 2023

My Go-To First Marketing Channels ABM Podcasting: I typically recommend ABM-based podcasting to a lot of people in B2B as a first marketing strategy because it enables you to network with tons of your ideal customers. This helps you learn customers inside and out and really understand their problems.

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The 2112 Group

JUNE 3, 2020

POD2112: Business Guru Tom Peters on the Need for Extreme Humanization. Technology is making the world move faster through analytics and automation. Businesses and individuals leverage the power of cloud computing and collaboration tools to interact without meeting face to face.

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Collaboration 84