Partner Path

MAY 1, 2024

This quote from our webinar guest Lisa Stifelman-Perry , Director, Global Partner Experience Operations at Splunk , A Cisco Company, sounds so simple and yet so many companies don’t properly plan ahead before selecting and implementing partner automation tools. “We must consider the complex inputs to get to the desired output.”

147

147

Partnership on AI

NOVEMBER 21, 2018

On Wednesday, November 14th, the Partnership on AI held its 2nd annual All Partners Meeting in San Francisco, California. The ongoing enthusiasm and commitment of our Partners is testament to the growing number of unanswered questions around AI and its impacts, and our community’s shared sense of urgency in finding answers to these questions.

Collaboration 40

Collaboration 40

Stellar Partnerships

APRIL 28, 2024

Sally : EssenceMediacom, a partner of UnLtd – a social purpose organisation connecting the media, marketing and creative industries with charities helping children and young people at risk, was seeking a charity to collaborate with. Their exec team and our CEO were aligned from the start. The result?

Strategic partnership 100

Strategic partnership Partnership success Collaboration 100

Partner Path

APRIL 4, 2024

A participant in our recent partnering executive roundtable asked the group: “Are you in favor of or opposed to creating compensation neutrality for your direct field team?” How compensation is defined for your direct sales force can help or hinder your partnering efforts and there’s no clear consensus on the right answer.

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147

Partner Path

MARCH 20, 2024

Overcome 5 Roadblocks of Partner Digital Experience At the 2024 Impartner customer event Multiply , we assessed the PRM/partner portal of attendees in a service called ‘Check your PDX’. From lack of focus to partner program alignment, navigating these roadblocks is essential for optimising collaboration and driving mutual growth.

Collaboration 147

Collaboration 147

Peter Simoons

JULY 2, 2023

“ Trust arrives on foot, but leaves on horseback ” – this saying, attributed to Johan Thorbecke, the Dutch politician who played a role in establishing our country’s first constitution in 1848, encapsulates the essence and fragility of trust. Follow through on commitments: A partner must be able to rely on you.

Strategic alliances 246

Strategic alliances Business partnerships 246

Peter Simoons

MARCH 24, 2024

Let’s talk about Alliance partner selection! Do we really need a bureaucratic partner selection process to make it work? The best alliance partner selection process is the one that helps you to find the most optimal partner to realise your value proposition with. How easy can it be? So, what’s the alternative?

Strategic alliances 130

Strategic alliances Alliance management 130

PartnerTap

JUNE 1, 2023

Why ABM for partner marketing Despite its uptake on marketing teams, partner marketing teams have been slower to incorporate ABM into their campaign strategies. Up until recently there hasn’t been an easy way to map partner accounts to identify the “high-value, best fit” list to target with an ABM program.

Ecosystems 231

Ecosystems Credit Collaboration 231

Partner Path

FEBRUARY 23, 2024

Don’t just see the future, put it to work in your partner program. In our annual webinar on channel predictions featuring Jay McBain, Chief Analyst – Channels, Partnerships & Ecosystems at Canalys, we discussed four trends impacting how we engage, empower and evolve partner ecosystems.

Ecosystems 147

Ecosystems 147

PartnerTap

FEBRUARY 21, 2024

Co-selling is suddenly the hottest topic in partner, channel, and sales circles. Our CEO, Cassandra Gholston , just shared our co-selling transformation playbook , so this article details the modern co-selling tech stack and related co-sell transformation services every company will need to co-sell and win going forward.

Ecosystems 130

Ecosystems Collaboration Channel management 130

PartnerTap

FEBRUARY 20, 2024

The modern sales playbook must include all the other vendors, suppliers, and partners influencing your sales deals and make it easy for your sales reps to engage those individuals across companies that already have the trust of your buyers. A great example of transformational leadership is from one of our customers, Lumen.

Co-Alliance 130

Co-Alliance Channels and alliances Credit Ecosystems 130

Stellar Partnerships

APRIL 21, 2024

Through all of our conversations with non-profits working valiantly to build a partnerships program we’ve identified four types of approaches. If we channel our inner Buzzfeed, we can map them against four pop star archetypes. If you remain the world’s best kept secret you could get stuck with mid-value partners only.

Energy 100

Energy Corporate partnerships 100

Peter Simoons

APRIL 21, 2024

Over 25 years ago Yves Doz and Gary Hamel wrote “No company can go it alone” as the opening statement of their book “Alliance Advantage: The Art of Creating Value Through Partnering”. In the pharmaceutical and biotech industries 70% of the industry’s revenue comes from joint developments with partners. A true win-win-win situation!

Partnership success 130

Partnership success Alliance partnership Channels and alliances Biotech 130

PartnerTap

JULY 11, 2023

Each year companies spend weeks (if not months) preparing for and working with their partners on Quarterly Business Reviews (QBRs). What if they could streamline these efforts and focus on partner strategy instead? Good news – the days of manually digging through partner spreadsheets are over. Too many times to count.

Successful channels 246

Successful channels Credit Ecosystems 246

ISTO / IEEE

MARCH 21, 2024

PISCATAWAY, NJ 21 March 2024 – In January 1999, the IEEE founded the IEEE Industry Standards and Technology Organization (ISTO) with the visionary mission to be the trusted partner for industries accelerating the development and widespread adoption of industry standards and technical solutions.

Life science 147

Life science Legal Alliance management Ecosystems 147

Jake Jorgovan

OCTOBER 11, 2023

Top 10 COO Recruiters, Headhunters & Executive Search Firms Kaplan Partners Common Agenda, LLP Nonprofit Talent Glocap Search LLC Impact 20 Group Micann Services Recruiting Martin Alexander Executive Search Marshall Graham LLC Metzner Group Bohan & Bradstreet, Inc. It's not just who we know, it's what we know.

Law firms 130

Law firms Legal Engineering Energy 130

PartnerTap

JANUARY 26, 2022

The economic slow-down didn’t slow our growth–it accelerated our pipeline. Cassandra continued to succeed in channel sales as well by working closely with partners and closing massive deals, regularly. She knew that her partners were essential to getting warm leads which would often convert to wins.

Channels and alliances 244

Channels and alliances Co-Alliance Channel management Ecosystems 244

Jake Jorgovan

OCTOBER 17, 2023

Davis Grant & Company Berkshire Recruiting Services Tatum Recruiter Cowen Partners Executive Search Hobson Associates O'Keef and Partners Recruiting Atlantic Research Technologies, LLC Harris Search Associates Agile Resources, Inc. With JB Homer, you are partnering with a firm of integrity."

Partnering capability and readiness 130

Partnering capability and readiness Utilities Ecosystems Collaboration 130

Partners Preceptors

JANUARY 6, 2022

At Partners in Association Management, we instinctively follow the SMART goal system. In 2021 our marketing team conducted a comprehensive review of our marketing materials and channels to see if they matched our brand. By Bennett Napier, CAE. On the collateral material front, we achieved the following.

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246

Stellar Partnerships

NOVEMBER 26, 2023

We’re coming to that time of year when we give gifts to show people they matter in our lives. As Brené Brown said, “trust is built in very small moments”, so gestures of appreciation and thanks go a long way to building trust between partners and colleagues. You can surprise and delight your partner at any time of the year.

Retail 130

Retail 130

Chaneltivity

MARCH 25, 2024

Scaling partner relationship management isn’t just about throwing more budget at your program or hiring more headcount. It’s about paying close attention to your partners’ wants and needs, and scaling new tools and strategies to support them. You may also need new resources and collateral to support partners in new verticals.

Legal 98

Legal High tech Channel management Ecosystems 98

Channel Insider

APRIL 16, 2024

Google Cloud has used its recent Google Next 2024 event to unveil new programs and opportunities to benefit its partner network, particularly around AI. The most key of these is the new Generative AI Services Specialization, which is a certification for Google Cloud partners at a high level of technical capabilities.

Partnering capability and readiness 81

Partnering capability and readiness Channels and alliances Engineering 81

Peter Simoons

FEBRUARY 25, 2024

Built on a foundation of trust , it is communication that determines the success of our relationships. Our communication defines how we are being perceived and how well we are understood. A common situation is when people start to assume that the partner is on the same page as them and therefore understands what is going on.

130

130

Peter Simoons

FEBRUARY 25, 2024

Built on a foundation of trust , it is communication that determines the success of our relationships. Our communication defines how we are being perceived and how well we are understood. A common situation is when people start to assume that the partner is on the same page as them and therefore understands what is going on.

130

130

Jake Jorgovan

MARCH 24, 2024

This clarity ensures that you partner with an agency capable of delivering candidates who meet your immediate needs and support your long-term business goals, optimizing both your time and investment in the hiring process. This forward-thinking approach maximizes the value of our staffing investment and positions us for sustained growth.

Legal 130

Legal Collaboration 130

Partner Path

SEPTEMBER 20, 2023

3 Steps to help partners expand your marketing reach. In our last annual webinar discussion between Diane Krakora and Jay McBain , Diane quoted desperate vendors as saying: “We don't care about a partner program; we just need them to generate leads. We don't care about customer success; we just need them to generate leads.”

147

147

PartnerTap

JULY 10, 2023

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. But it’s hard to know which partner(s) can actually move the needle for each specific goal.

Ecosystems 240

Ecosystems 240

Jake Jorgovan

SEPTEMBER 22, 2023

Meridian Compensation Partners Overview Meridian is a trusted advisory firm specializing in working with Compensation Committees to not just meet governance compliance but to foster robust, dynamic relationships between the board, management, and its advisors.

Life science 130

Life science Government Value creation Insurance 130

PartnerTap

JULY 21, 2021

Data sharing is essential to driving revenue with your partners. Channel managers need visibility into global ecosystem overlap, so they know which accounts to target with their various partners. However, anyone who works in channel knows how difficult it can be to get essential data from their partners.

Channel management 246

Channel management Ecosystems 246

PartnerTap

DECEMBER 9, 2020

Share Your Target Account Data Generously with Your Strategic Partners – Without Any Constrictions. Your strategic partners are the most effective resource when it comes to new lead generation. Your strategic partners are the most effective resource when it comes to new lead generation.

Strategic partnership 246

Strategic partnership Ecosystems Collaboration Utilities 246

IBM Business Partners

APRIL 22, 2024

IBM is dedicated to the responsible development and deployment of this technology, which can enable our clients to meet their sustainability goals. In our 2023 Impact Report , we reported that 70.6% Some of our leading clients are bringing this requirement into their enterprise AI governance frameworks.”

Energy 98

Energy Ecosystems Government Engineering 98

Channel Insider

APRIL 15, 2024

These decisions are difficult but necessary as we continue to invest, hire, and optimize resources to deliver innovation for our customers,” Amazon spokesperson Duncan Neasham said in a statement. Redundancies in several job families, such as program management and sales operations, have contributed to the decision for layoffs.

Collaboration 108

Collaboration 108

Channel Insider

APRIL 11, 2024

He added, “Generative AI is poised to be the most transformational technology of our time, and we believe our strategic collaboration with Anthropic will further improve our customers’ experiences, and look forward to what’s next.”

Utilities 84

Utilities Collaboration 84

Channel Insider

FEBRUARY 15, 2024

Featured Partners: Managed Service Provider (MSP) Software Learn More Learn More Learn More CDI clients get AHEAD of the competition Clients of CDI will now gain access to AHEAD’s advanced capabilities in data and AI platforms, platform engineering, custom IT infrastructure manufacturing, and the Hatch lifecycle management platform.

Channels and alliances 91

Channels and alliances Engineering Energy Ecosystems 91

Channel Insider

MARCH 5, 2024

Featured Partners: Managed Service Provider (MSP) Software Learn More Learn More Learn More Extreme Networks rounds out its platform with email security Exclusive Networks already represents Mimecast in key APAC markets , including Singapore, Malaysia, and Hong Kong.

Ecosystems 84

Ecosystems Collaboration 84

IBM Business Partners

OCTOBER 4, 2023

Our purpose is to be the catalyst that makes the world work better—and our partners are key to this mission. Together with our partners and clients, we work to solve the most complex challenges with AI and hybrid cloud. This Common Grounds season, we’re keeping our partners in the spotlight.

Ecosystems 107

Ecosystems Engineering Collaboration 107

Partnership on AI

JANUARY 18, 2024

Partnership on AI is excited to build on this momentum and continue our mission to bring together stakeholders from across sectors and industries to advance AI solutions that benefit people and society. People rightly expect that the technologies we bring into our lives should be safe, trustworthy, and reliable.

Collaboration 88

Collaboration Government 88