Impact

JANUARY 17, 2023

It aims to influence better, more sustainable farming practices through media, education, workshops, advocacy, and immersive programming. Kiss the Ground turned to Studio—impact.com’s managed services team—to develop an influencer partnerships program. These creators act as ambassadors to its cause and product offerings.

Partnership management 97

Partnership management Partnership strategies IT partnerships Strategic partnership 97

Impact

DECEMBER 15, 2022

Any company with a partnerships program should consider whether it has siloed activities in its organization. These may include affiliates, influencers, ambassadors, and business development. This begs the question, “What else can drive more revenue outside sales and marketing?”. Coordination.

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Partnership strategies Partnership management Business development 98

Impact

APRIL 2, 2024

They talked about Adam’s area of expertise, B2B affiliate marketing, specifically how B2B affiliate marketing differs from other types of affiliate marketing—and how agencies can help B2B programs grow on impact.com. For you, what makes something a B2B program? Adam: There are three things I go back to for every B2B program we manage.

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Impact

JANUARY 4, 2023

Loyalty programs. Loyalty programs represent a particular class of strategic B2B partnerships. That’s why many enterprises choose to partner with different businesses through their loyalty program. Purple Carrot , a plant-based meal delivery service, operates an affiliate program. Ambassador partnerships.

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Credit Banking Retail Collaboration 59

Stellar Partnerships

NOVEMBER 21, 2022

That might include donors, sponsors, social media followers, ambassadors and beneficiaries. When non-profits describe the outcomes of a partnership, they are often tempted to veer into technical program speak and acronyms that make them look smart. One of the greatest assets of a non-profit is its audience.

Corporate partnerships 130

Corporate partnerships 130

Impact

MARCH 23, 2023

Access to customizable payment and reward options makes turning happy customers into ambassadors easier. These Sustainable School programs encourage future generations to join the cause by simultaneously promoting Zero Co’s sustainable products and cleanup efforts.

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Partnership management Collaboration 52

Impact

JANUARY 17, 2023

It aims to influence better, more sustainable farming practices through media, education, workshops, advocacy, and immersive programming. Kiss the Ground turned to Studio —impact.com’s managed services team— to develop an influencer partnerships program. These creators act as ambassadors to its cause and product offerings.

Partnership management 52

Partnership management Partnership strategies IT partnerships Strategic partnership 52

Binfire Collaboration Blog

SEPTEMBER 4, 2023

Another way to incorporate employee branding is by encouraging your employees to be brand ambassadors. This can be done through employee recognition programs, bonuses, or other incentives. When your employees feel valued and connected to the company, they become more invested in its success and are more likely to promote the brand.

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Engineering Utilities 98

Tackle.io

MAY 18, 2022

Christine Puccio – VP, Global Cloud Alliances & GTM Programs at F5 Networks Catalyst: Company that is brand new to Cloud Marketplaces who is gaining traction and starting to see their Marketplace revenue grow. This subject matter expert is always ready and willing to help others succeed.

Channels and alliances 52

Channels and alliances Strategic alliances Engineering Business development 52

Tackle.io

MAY 18, 2022

Ambassador. VP, Global Cloud Alliances & GTM Programs at F5 Networks. Ambassador: Ambassadors go above and beyond to share thought leadership and expertise about Cloud Marketplaces with their peers and colleagues. Christine Puccio – VP, Global Cloud Alliances & GTM Programs at F5 Networks.

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Channels and alliances Strategic alliances Engineering Business development 52

Stellar Partnerships

JULY 4, 2021

But try broadening it to include some of your other key staff, experts and ambassadors. It could be something as small as a framed picture for their lobby or a video thankyou from some of your program beneficiaries. If you’ve got a great personal relationship with your corporate contact, it’s tempting to keep it all to yourself.

Corporate partnerships 130

Corporate partnerships Retail Energy Collaboration 130

Stellar Partnerships

DECEMBER 7, 2020

One microfinance charity took this to another level by training their board members and ambassadors to make approaches and providing key questions and scripts to help them do it. Sometimes they had date errors and referred to a ‘new program’ for 2015. Board members are busy people who need help with partnerships and fundraising.

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Retail Corporate partnerships 130

Stellar Partnerships

MARCH 29, 2021

Remember that you’re not selling a program or a sponsorship, you’re selling change. We don’t all have cute guide dog puppies to melt a corporate’s heart, but you may have a compelling story, a passionate ambassador or award-winning expertise. The change that will allow them to achieve their objectives.

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ITA Group

JUNE 28, 2022

10 Best Practices to Create an Employee Recognition Program. In the world of HR and employee engagement, the question of how to implement an employee recognition program is top of mind for many leaders. How to Roll Out a Successful Employee Recognition Program. 10 Employee Recognition Program Best Practices.

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Retail 82

ITA Group

OCTOBER 5, 2021

Related: During the pandemic, ITA Group used employee surveys to adjust existing policies and create new programs to better reflect our culture, give our people what they need to successfully serve our clients and drive better business results while attracting top talent to the ITA Group team. Company Culture Ambassadors.

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Energy Engineering Collaboration 94

Impact

DECEMBER 19, 2023

In 2024, two out of every three brands will expand their creator programs. impact.com / Creator enables you to discover new brands looking to expand their influencer programs—and you get a direct line of contact to pitch proposals. You don’t need a lot of followers to be a good brand ambassador. Absolutely!

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Credit Retail Collaboration 94

Impact

NOVEMBER 9, 2022

Partnership success story: How Skyscanner ensured a perfect partnerships program take off. Running an affiliate program without a partnership management platform like impact.com is like a pilot trying to fly a plane without the flight controls. Fasten your seatbelt: Three factors to consider for success in the travel vertical.

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Credit Partnership management Partnership strategies Partnership success 94

Impact

NOVEMBER 11, 2021

A deeper look at SaaS affiliate marketing Why create a referral partnerships program for SaaS? Ambassadors. Dropbox went from 100,000 to 4 million users in 15 months with a viral customer referral program that allowed users to earn more free space by referring friends and family. How SaaS partnerships program are different.

Channels and alliances 96

Channels and alliances Retail Credit Partnership management 96

Impact

APRIL 26, 2024

Key takeaways from this blog The right compensation model depends on your program’s size, goals, and budget. When choosing how to pay influencers, consider your program’s scope, overall goals, and budget. Take our free PXA course Managing and Tracking Influencer Programs and share your certification on social media.

Partnering capability and readiness 52

Partnering capability and readiness Collaboration Retail Partnership success 52

Impact

SEPTEMBER 17, 2021

Ambassadors. Ambassador partnerships are different because these programs activate customer referrals to spread interest in a brand via word of mouth rather than in paid campaigns. These programs can take many forms, but at a high level, they reward consumers for driving purchases among their friends and family.

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Credit Business partnerships 52

Impact

OCTOBER 12, 2021

Users can now seamlessly integrate with impact.com to quickly launch a partnerships program and also track and attribute partner value as leads travel through the sales funnel. In fact, a recent Forrester study found that businesses with mature partnerships programs (e.g., Fuel growth for your company with impact.com and HubSpot.

Partnership management 52

Partnership management 52

Impact

FEBRUARY 24, 2022

Affiliate marketing and referral partnership programs drive vast amounts of business to SaaS companies. A recent Forrester study shows that companies with mature partnership programs grow twice as fast as companies with less mature ones, and 76 percent said that partnerships were vital to delivering on their revenue goals.

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Partnering capability and readiness Partnership management IT partnerships Business development 72

TIM Review

MAY 31, 2021

Technovation’s flagship program, Technovation Girls ( [link] ) , is the world’s largest technology entrepreneurship competition for girls. Mexico was chosen for theoretical replication: its cultural dimensions vary widely from Canada’s, and their Technovation program is structured differently at the national level.

Ecosystems 52

Ecosystems Construction Engineering Government 52

Impact

DECEMBER 14, 2023

As an ambassador, you’re the go-to person for a specific brand. As a Madewell ambassador, Chloe Wen showcases a natural and engaging connection with the brand that effectively resonates with her audience. How and when you’re paid depends on the brand’s affiliate program terms. It’s simple.

Partnering capability and readiness 52

Partnering capability and readiness Collaboration Banking Business partnerships 52

Impact

JANUARY 21, 2021

CPOs may come from an existing affiliate team or revenue enablement team, but they will be involved in all aspects of partnership programs, including driving business growth, improving branding, ensuring precise product marketing, optimizing customer lifetime value, and more. Don’t go it alone.

Retail 97

Retail Insurance Ecosystems Partnership management 97

Channel Incentive Best Practices

MAY 13, 2021

As such, vendors are working out how they can reconfigure their partner programs to accommodate these new partners. This was one of the topics under discussion on our recent webinar: ‘Modernizing Incentive Programs for Today’s Channel’. Download the full webinar on-demand: “ Modernizing Incentive Programs for Today’s Channel ”.

Channels and alliances 58

Channels and alliances Channel strategies 58

Impact

JUNE 27, 2022

Affiliate marketing kicked off in the late 80s, but today’s affiliate programs look nothing like the ones around when MTV launched. A strong partnership benefits all parties — with both the advertiser (SaaS business) and publisher (content creator) operating a vested interest in the program growth.

Co-Alliance 52

Co-Alliance Channels and alliances Retail 52

Impact

SEPTEMBER 28, 2023

How impact.com can jumpstart your ecommerce affiliate partnership program So, where do you find these partners? Jumpstart your affiliate program with automated partner matchmaking Audiences aren’t just looking to click on your ads. They scaled this program rapidly and easily tracked and attributed sales to each partner.

Partnership success 52

Partnership success Partnership strategies Retail IT partnerships 52

Impact

OCTOBER 15, 2021

Whether you’ve never heard of partnerships as a viable revenue channel before, or if you’ve studied up and want to help your enterprise get a program off the ground, this ultimate guide to partnership marketing is for you. Mature partnership programs can add: 28+% average partnership revenue to your bottom line 1.

Channels and alliances 52

Channels and alliances Partnership management Partnership success Legal 52

Impact

JUNE 27, 2022

Affiliate marketing kicked off in the late 80s, but today’s affiliate programs look nothing like the ones around when MTV launched. A strong partnership benefits all parties — with both the advertiser (SaaS business) and publisher (content creator) operating a vested interest in the program growth.

Co-Alliance 52

Co-Alliance Channels and alliances Retail 52

Impact

DECEMBER 7, 2023

Interestingly, some brands, such as Sendoso , don’t wait for customers to become regulars before including them in their customer advocacy programs. Leslie explains how she initially put customers on the customer advocacy program. These programs provide a structured way for customers to integrate more deeply into the community.

Utilities 52

Utilities 52

Impact

NOVEMBER 4, 2021

As commerce content teams solidify themselves as bona fide revenue generators for publishers, their place in a larger ecosystem of brands, affiliates, social influencers, product ambassadors, and nonprofits continues to take shape. Want to find out more about creating successful commerce content programs?

Ecosystems 98

Ecosystems Retail Collaboration Business development 98

Agorize

FEBRUARY 2, 2023

Make your managers the ambassadors of your HR strategy Having a clear and precise vision of the roles of each person is essential in engaging your employees. Conducted through an open innovation program on a dedicated platform , the intrapreneurship approach unites employees around the company’s challenges and ambitions.

Construction 52

Construction Value creation Collaboration Ecosystems 52

Agorize

MARCH 14, 2022

Recruitment without a CV, employer branding, ambassador programs, HR marketing… As a human resources professional, it’s been a while since you heard about these concepts that speed up recruitment. I have good and less exciting news for you. The good news is that these techniques work.

Construction 52

Construction Banking Retail Collaboration 52

Impact

SEPTEMBER 7, 2021

Since the early days of the channel, we’ve cursed our affiliate programs with the “marketing” label. Imagine, for example, you’re looking to hire someone to run your affiliate program. The most mature programs contribute an average of 28% of overall revenue for companies. Originally published on ClickZ. What were we thinking?

Business development 52

Business development Collaboration Engineering 52

Impact

DECEMBER 12, 2022

Jumpstart your affiliate program with automated partner matchmaking. No longer bound to tedious spreadsheets, you can immediately search for potential influencer partners and recruit them at scale to launch your program. They scaled this program rapidly and easily tracked and attributed sales to each partner. Parker Clay .

Partnership success 52

Partnership success Partnership management Retail IT partnerships 52

ITA Group

JANUARY 25, 2022

A peer ambassador or buddy can be a great addition during this time, reducing the new hire’s hesitancy to ask questions about the culture. Related: Looking for ideas to refresh your service award program? Ensure leaders are prepared for formal training, but also think through what cultural onboarding looks like. See what we recommend.

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