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IBM named a Leader in The Forrester Wave™: Digital Process Automation Software, Q4 2023

IBM Business Partners

IBM named a Leader In the report, Forrester Research evaluated 15 digital process automation (DPA) providers against 26 criteria in three categories: Current offering, Strategy and Market presence. In addition, IBM received the highest possible score in vision, innovation and partner ecosystem in the Strategy category.

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The recession-proof influencer: How to thrive when marketing spend dries up

Impact

If you’re savvy and play your cards right, you can use brands’ increased interest in influencer marketing to thrive as a creator. Key takeaways from this blog Creators are well-positioned to provide maximum value as brand budgets get cut. Source: McKinsey It’ll affect each brand’s influencer marketing budget differently.

Finance 105
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Essential Podcast SEO Strategies To Boost Visibility and Growth

Jake Jorgovan

Thankfully, there are some strategic digital marketing concepts you can follow to get your podcast to move up the ranking list in your business category or point of interest. Company blogs are also an effective way to promote your podcast, even if your podcast has its own home on the company website or its own podcast website.

Legal 234
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Affiliate marketing for bloggers: The key to monetization

Impact

Google, Facebook, and Amazon continue to dominate the online advertising market, leaving little revenue for smaller publishers. There are other ways to monetize your blog. If you fit into this category, you could be an excellent fit for partnership marketing, a strategic alliance where businesses join forces to reach a larger audience.

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How the Recording Academy uses IBM watsonx to enhance the fan experience at the GRAMMYs®

IBM Business Partners

Not an easy task when you need to celebrate the achievements and stories of more than 1,000 nominees across nearly 100 categories. Next they select an artist or award category to feature, the subject of the post, such as biographical information, GRAMMY achievements, or philanthropic causes, and any topics to exclude from the output.

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8 Kanban Board Templates for Agile Marketing

Planview Blog

Editor’s Note: For this post on Kanban board templates for Agile marketing, we’re excited to welcome Jim Ewel to the Planview blog. As one of the leading voices on Agile marketing, Jim co-organized the first meeting of Agile marketers and co-authored the Agile Marketing Manifesto. Simple Scrumban Board.

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Intent Data: What it is and Top Intent Data Providers in 2021

Jake Jorgovan

Fast-forward to 2021… Although the concept is still fairly new, across all industries only 28% of marketers have an intent data strategy in place today, yet 70% of technology vendors use buyer intent data for prospecting. Intent data can be used across departments, from sales to marketing teams and even operations.