blog how-to-effectively-market-and-promote-your-b2b-podcast 
Jake Jorgovan
APRIL 30, 2024
“How do I promote my podcast to get thousands of downloads per episode?” Through the work I do advising podcast agencies, and through the podcast ads company I run, Listen Network , I am spending most of my days helping companies grow their podcast audience.
Jake Jorgovan
NOVEMBER 9, 2022
Podcasting is booming and there’s no end in sight for the growth in popularity of this medium. Luckily, if you’re running a B2B podcast, you’re not competing with the thousands of entertainment, sports, mystery and other consumer podcasts that are being published every day. How do you market your podcast?
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Jake Jorgovan
OCTOBER 17, 2022
When a business sits down to create a podcast strategy, one of the first questions to be answered is: what will be our publishing frequency, or how often should we publish? There are a number of options but not all will be appropriate for your objectives. The listening behavior of the B2B podcast audience is different from B2C.
Jake Jorgovan
OCTOBER 26, 2022
If you’re starting a B2B podcast, you may be faced with a seemingly impossible number of logistical questions surrounding your new show. More often than not, these questions have nothing to do with interviewing thought leaders in your industry. If you were starting a B2C podcast the answer would almost certainly be yes.
Jake Jorgovan
NOVEMBER 9, 2022
Starting a B2B podcast is a great way to raise your profile as a thought leader in your industry, connect with other leaders and potential customers by inviting them on as guests, and also to increase brand awareness for you as a host and for your company. So how do you achieve growth in your listener base?
Impact
DECEMBER 1, 2023
Affiliate marketing actively boosts both upper- and lower-funnel goals— 56 percent of marketers use affiliate marketing to increase brand awareness and 50 percent use it to close sales. The B2B purchasing cycle is longer than the B2C cycle, with multiple decision makers. What is B2B affiliate marketing?
Jake Jorgovan
FEBRUARY 8, 2024
Thought leaders in HR provide invaluable insights into emerging trends, effective strategies, and innovative practices. They offer a blend of experience, foresight, and practical know-how, helping companies adapt to changes and stay competitive. HR is a complex and ever-evolving field. That’s why finding the right guidance is critical.
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