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Scaling Partner Relationship Management: 6 Principles

Chaneltivity

Scaling partner relationship management isn’t just about throwing more budget at your program or hiring more headcount. It’s about paying close attention to your partners’ wants and needs, and scaling new tools and strategies to support them. You may also need new resources and collateral to support partners in new verticals.

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Partner Recruiting: What It Is and How To Do It

Chaneltivity

Most partner program problems are actually partner recruiting problems. Half the partners in your portal are inactive. Partners sign up for MDFs and never use them. You’ve got 200 partners but only get one good lead per quarter. Yep, they all stem from partner recruiting.

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Why are referral partners better than reseller partners for SaaS?

Impact

Both partnership types have pros and cons, so understanding the difference between reseller and referral partners can help you decide the right path for your business. . Resellers have more control over how the partner sells the product, so they can typically include the product in bundles, sales, or other offers.

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How creators use AI to increase brand awareness and audience reach

Impact

Explore using AI to optimize reach, gain more followers, and find the right brands to partner with. Using AI to partner with brands that match your style Have you ever worked with a brand that didn’t fit your style and aesthetic? You can view all your tasks, partners, and deadlines. Of course, you can!

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The Secret Sauce to Creating a Successful Partner Marketing Program: Understanding Partner Personas

Mindmatrix

In the world of vendor-partner relationships, it’s crucial to recognize that different partner personas have distinct requirements when it comes to marketing and sales support. Vendors must have a comprehensive understanding of these diverse needs to effectively assist their partners.

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Top Tools for Channel Automation

PLM Alliances

Building and maintaining a strong partner ecosystem is vital to drive growth and success in today's highly competitive business landscape. Channel automation optimizes partner experience, accelerates revenue, and enhances go-to-market (GTM) strategies. In turn, this accelerates revenue growth and improves GTM success.

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Partner-Friendly? or Partner-Phobic? What is Your Company Culture?

Phoenix Consulting Group

Welcome back to our Channel Jumpstart blog series! After discussing the importance of creating a partner program in our previous article, @Gary Lam and I have once again joined forces to address one of the least asked questions in the industry: Is your company culture partner-friendly or partner-phobic?