Jake Jorgovan

FEBRUARY 24, 2021

You show up each week to hold interviews and conversations with your ideal prospects or strategic partners, Content Allies will handle the rest. Motion hammers on the value proposition of launching your podcast in less than 21 days. They will do all of the work to get your dream guests onto the podcast for you.

Finance 317

Finance Engineering Energy Utilities 317

Chameleon Sales

AUGUST 9, 2023

Examples of inbound lead gen include blogging, social media marketing, and search engine optimization (SEO). It includes a company’s attributes, pain points, how your value proposition can solve them, and their buying behavior. You put systems in place to draw them in organically.

Engineering 52

Engineering 52

Tackle.io

JANUARY 16, 2024

That’s why creating and scaling a Cloud GTM strategy is paramount for ISVs—and the best way to identify the right buyers and partners with which to build your Cloud GTM is with data. In a relatively short time, we’ve seen Cloud GTM become a preferred revenue channel for software companies.

Co-Alliance 52

Co-Alliance Channels and alliances Legal Strategic partnership 52

Impartner

APRIL 22, 2018

“What partner owners really cared about was what their business risk and the bottom line looked like…” It’s surprising how many channel people we talk to that do not have a clear understanding of how their partners make money selling their products. Are we recruiting for the right profile with our partners?

52

52

Impact

DECEMBER 14, 2023

Crafting content: Once you’ve signed on the dotted line, it’s time to blend their message with your creative flair. A well-defined audience guides brands right to their target demographic—making you the perfect partner. Only partner with brands that resonate with you to maintain authenticity. Remember, authenticity is key.

Partnering capability and readiness 52

Partnering capability and readiness Collaboration Banking Business partnerships 52

Impartner

NOVEMBER 29, 2018

Blog Series: The Old Man and the Channel – with Olivier Choron, Managing Director EMEA, Impartner. I have always considered it to be part of being in the channel; always assuming we didn’t have enough budget to make it big, and assuming our channel partners had too many other fish to fry. Focus on what makes your partners tick.

Energy 69

Energy Engineering Channel management 69

Jake Jorgovan

FEBRUARY 24, 2021

You show up each week to hold interviews and conversations with your ideal prospects or strategic partners, Content Allies will handle the rest. Motion hammers on the value proposition of launching your podcast in less than 21 days. They will do all of the work to get your dream guests onto the podcast for you.

Finance 130

Finance Engineering Energy Utilities 130

SFE Partners

MAY 29, 2023

This blog post will dive into everything related to creating and curating a top-notch sales strategy — from the components, importance, and types to utilizing knowledgeable sales consulting services that help inform decisions. It should include target market demographic information and insights into their values, goals, and motivations.

Utilities 40

Utilities Engineering 40

Impartner

FEBRUARY 19, 2019

Blog Series: The Old Man and the Channel – with Olivier Choron, Managing Director EMEA, Impartner. Preface: I often see my customers struggling to write good content on their partner newsletters, e-shots, and portals. Sorry to be the bearer of bad news, but only 20% of your partners will truly be interested in what you say.

Construction 52

Construction Channel strategies Engineering 52

IBM Business Partners

NOVEMBER 30, 2023

Many steps can be taken to build and enhance an employer brand, including: Define the employer value proposition (EVP): Clearly articulate what sets the company apart as an employer—what it stands for and the kind of working environment it offers. Highlight the unique benefits, opportunities, and culture.

Utilities 68

Utilities Construction Legal 68

Tackle.io

OCTOBER 27, 2021

You don’t fully maybe understand the value. You’re trying to learn that from your early users and help them get value and make them successful and inform the program for how you’re going to scale. Certain value added resellers are very important for us as well. It’s a bit of our story. Thanks for that.

Channels and alliances 52

Channels and alliances Legal Ecosystems Banking 52

Mindmatrix

MARCH 4, 2024

In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships. Channel partnerships consist of agreements and collaborations between vendors and channel partners to promote and sell products or services.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

PLM Alliances

OCTOBER 4, 2023

A strong partner network has many benefits. A strong partner network can help you better tailor offerings to customer needs and accelerate customer value realization. The growth you achieve in your partner network often pays tremendous dividends for your business—and for your customers. What makes messaging effective?

System integrators 52

System integrators Ecosystems 52

Phoenix Consulting Group

NOVEMBER 23, 2021

Previously on this #partnerreadiness blog series, Gary Lam and I discussed the importance of creating a partner program , and how to ensure your company’s culture is indeed partner-friendly. In this article, we focus on the next element in partner readiness. The mistake most partners make. Quite literally.

Credit 97

Credit Alliance management Partner ready System integrators 97

TIM Review

OCTOBER 30, 2020

There is even less research on how companies communicate the focus of their sustainability efforts as well as the potential value of these efforts for their customers and stakeholders in general. Examples of such applications include: using news articles or social media, forums and blogs to predict market trends (Nassirtoussi et al.,

Energy 52

Energy Value creation Construction Biotechnology 52

Impact

MARCH 24, 2021

Affiliates may have been the starting point for partnering online, but they are simply one partner type in the partnership universe, which can include influencers, software integrations, mobile apps, and B2B agreements. Partners get lost and fall off. Tracking doesn’t always deliver accurate reflections on performance.

Retail 52

Retail Partnership strategies Construction Integration partnership 52

IBM Business Partners

MAY 23, 2023

According to a 2021 study by the IBM Institute for Business Value (IBV), 80% of executives expected their organizations to operate more than 10 distinct clouds by 2023, up from eight in 2020. “You need total transparency on how your assets, workflows, data flows and users—plus partners in your ecosystem—are functioning.”

Ecosystems 98

Ecosystems Energy 98

Impact

MARCH 22, 2024

Research shows that 50% of people trust recommendations more than online banner ads, mobile ads, SMS messages, and SEO ads. Get the reward value right You may feel tempted to keep reward values small. Factors like reward values can change over time. For example, Uber initially offered a $20 dual-sided reward for riders.

Partnering capability and readiness 52

Partnering capability and readiness Credit Retail Engineering 52

Impact

MARCH 22, 2024

Research shows that 50% of people trust recommendations more than online banner ads, mobile ads, SMS messages, and SEO ads. Get the reward value right You may feel tempted to keep reward values small. Factors like reward values can change over time. For example, Uber initially offered a $20 dual-sided reward for riders.

Partnering capability and readiness 52

Partnering capability and readiness Credit Retail Engineering 52

Chaneltivity

FEBRUARY 20, 2023

So, how do you enable a new partner that just joined your program? While you’re celebrating and dreaming about the new deals that will be flowing in soon, your new partner is thinking, “Now what?” To become an excellent channel partner, they need a lot more guidance. What is a Partner Enablement Program? Brand awareness?

Channel management 98

Channel management 98

Mindmatrix

APRIL 1, 2024

The first and arguably more critical step in building a world-class partnering program is developing a clear and focused strategy. In its most basic form, a partnership strategy begins to address your company’s and your partnering programs’ who, what, where, when, why, and how. Partnership strategies are created at two levels.

Partnership strategies 52

Partnership strategies Conflict resolution and communication Co-Alliance Ecosystems 52

Phoenix Consulting Group

NOVEMBER 15, 2021

Previously on this Channel Jumpstart blog series, Gary Lam and I have discussed the importance of creating a partner program , and how to ensure your company’s culture is indeed partner-friendly. In this article, we focus on the next element in partner readiness. The mistake most partners make. Quite literally.

Channels and alliances 52

Channels and alliances Credit Alliance management Partner ready 52

PLM Alliances

AUGUST 21, 2022

Are your partner investments delivering a competitive advantage? As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Sadly, many companies fail to achieve breakthrough success with their partners. Build a partner road-map.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

Mindmatrix

JANUARY 11, 2022

Any discussion on the channel ecosystem is incomplete without partner marketing. Our blog this week touches upon partner marketing and its various types. Partner Marketing: Definition. Partner marketing is the bridge that connects the company, channel partners and even customers with one another.

Ecosystems 96

Ecosystems 96

Impact

NOVEMBER 11, 2021

SaaS affiliate marketing is a popular form of referral-based partnership that rewards publishers such as deal sites and blogs for driving traffic to you. In the SaaS context, a potential user may start by researching business publications and industry blogs for software solutions to their particular issue. Get my free eBook].

Channels and alliances 96

Channels and alliances Retail Credit Partnership management 96

PLM Alliances

MAY 16, 2020

Are your partner investments delivering a competitive advantage? As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Sadly, many companies fail to achieve breakthrough success with their partners. Build a partner road-map.

Channel management 59

Channel management Successful channels Channels and alliances Co-Alliance 59

Impact

JULY 7, 2021

What are the different types of affiliate marketing partners? Also called publishers or partners. The link usually is included within a: Blog post Coupon page Product review Banner advertisement Product comparison portal Email campaign Social media channel. What are the different types of affiliate marketing partners?

Partnering capability and readiness 59

Partnering capability and readiness Credit 59

Jake Jorgovan

FEBRUARY 26, 2024

For example, you may need to create specific content assets for your potential link partners or invest more in link-building. Keep reading to find your ideal content marketing partner. Their unique value lies in their data-driven approach, using real-world data to craft effective, tailored marketing strategies.

Partnering capability and readiness 130

Partnering capability and readiness Fintech Finance Construction 130

ForzaDash

SEPTEMBER 8, 2020

B2B Value Proposition – How Effective IT Vendors Work. Thus, an effective and attention-grabbing B2B value proposition is king for IT vendors in the MSP arena. The Significance of B2B Value Proposition Tools. What is value proposition in business? What are NOT Value Propositions.

Collaboration 64

Collaboration Ecosystems 64