Impact

FEBRUARY 27, 2024

AI may feel daunting, but it’s pretty simple if you have the right tools. These tools reshape tasks that once needed human thought—from recognizing faces in photos to predicting the next big trend. Find the right brand match with intuitive marketplace tools Getting lucrative deals with brands can be challenging.

52

52

Impact

JULY 4, 2022

You need easy-to-use and efficient content commerce tools to make the most of your partnerships. With the right systems in place, you’ll automate processes, build partnerships, and scale your business faster. How automation tools support your commerce content strategy. Why you should use automated marketing tools.

Partnership management 97

Partnership management Collaboration 97

IBM Business Partners

SEPTEMBER 6, 2023

The potential of this powerful new tool spans the entire end-to-end marketing process, from internal communications and productivity to customer-facing channels and product support. The generative AI tool can also incorporate external factors like weather, upcoming events or the shopper’s location.

Partnering capability and readiness 122

Partnering capability and readiness Legal Retail Ecosystems 122

IBM Business Partners

FEBRUARY 12, 2024

Long-standing UK pharmacy Boots saw its website visitors rise from 7,000 people a minute to 19,000 during the pandemic, so it needed upgrade its entire infrastructure and tools. Today, a customer could be influenced by one channel (e.g., out of home) and make their purchase through another channel (e.g., Customer needs changed.

Retail 102

Retail Engineering 102

Mindmatrix

MAY 2, 2024

Demand generation has been and always will be a top priority within the channel. In an ideal world, channel partners would seamlessly integrate the vision of the vendor into their service offerings and sales pitches, encapsulating the narrative of each vendor, creating a cohesive story that resonates with clients to drive demand.

Utilities 52

Utilities Collaboration Ecosystems 52

IBM Business Partners

DECEMBER 13, 2023

It has increasingly become an omnichannel discipline where every customer prefers to communicate on varying channels. Resolving issues for customers on their preferred channel can increase customer satisfaction, customer retention and brand loyalty.

Partnering capability and readiness 81

Partnering capability and readiness Value creation Utilities 81

Jake Jorgovan

OCTOBER 30, 2023

This article: Compiles the top 15 B2B advertising agencies that deliver measurable success Takes you through their digital marketing solutions, notable clients, and industries Showcases what makes each of them different Keep reading below. For example, inBeat decreased CPAs by 75% across all advertising channels for NielsenIQ.

Fintech 130

Fintech Retail Finance Life science 130

PLM Alliances

MAY 3, 2023

Channel automation optimizes partner experience, accelerates revenue, and enhances go-to-market (GTM) strategies. By streamlining processes, improving communication, and enabling better collaboration, channel automation can unlock the full potential of your partner network.

Ecosystems 40

Ecosystems Credit Collaboration Channel strategies 40

Jake Jorgovan

FEBRUARY 26, 2022

We’ve done the hardest part for you, and come up with a comprehensive list of the very top influencer marketing platforms and software, including a brief summary of their features and pricing. With marketing budgets under pressure, many of the world’s biggest brands have turned to influencer marketing to reach their customer base.

Collaboration 130

Collaboration Legal Retail Finance 130

IBM Business Partners

APRIL 25, 2024

This blog outlines some BPR examples that benefit from a BPM methodology. The methodology gained prominence with the publication of a 1990 article in the Harvard Business Review, “Reengineering Work: Don’t Automate, Obliterate,” by Michael Hammer, and the 1993 book by Hammer and James Champy, Reengineering the Corporation.

Finance 62

Finance Collaboration Utilities 62

Mindmatrix

AUGUST 5, 2021

In our blog post, The role of partner data in helping vendors understand potential partners better , we discussed the various kinds of partner data. Data related to top-performing existing partners can help vendors identify the ideal partner profile–one that works best for them. Prioritization & automation.

Collaboration 98

Collaboration 98

Mindmatrix

AUGUST 3, 2023

In this blog, we will explore how AI enhances partner marketing initiatives and discuss its applications across various areas of partner marketing including email marketing, personalized videos, and voice-based marketing. The post The Role of AI in Partner Marketing first appeared on The channel and sales enablement blog.

Utilities 52

Utilities Ecosystems 52

SEO Magazine

NOVEMBER 1, 2023

However, technology has been catching up, too, with advances like machine learning and artificial intelligence now enabling automated interpretation for larger volumes of data. Social sentiment extends beyond typically expected platforms like social media channels or discussion forums. What about places beyond review sites?

Engineering 69

Engineering Utilities 69

IBM Business Partners

APRIL 4, 2024

The cloud represents a strategic tool to enable digital transformation for financial institutions As the banking and other regulated industry continues to shift toward a digital-first approach, financial entities are eager to use the benefits of digital disruption. Why a FS Cloud and FS Validation Program?

Partnering capability and readiness 60

Partnering capability and readiness Banking Credit Ecosystems 60

IBM Business Partners

DECEMBER 15, 2023

More than ever, organizations must stay on top of changes in the customer service experience to improve customer satisfaction and meet increased customer needs. The increasing importance of omnichannel support Customer engagement continues to occur across multiple channels.

Partnering capability and readiness 75

Partnering capability and readiness Value creation Utilities 75

Impact

APRIL 29, 2024

Key takeaways from this blog Integrating influencer and affiliate marketing programs presents a significant opportunity for brands to drive full-funnel results, leveraging influencers’ reach and engagement capabilities at the top of the funnel with the conversion power of affiliates at the bottom.

Partnering capability and readiness 40

Partnering capability and readiness Collaboration 40

IBM Business Partners

AUGUST 1, 2023

Generative AI in itself is a powerful tool, but if it cannot be put to effect in a secure and scaleable way that is managed, auditable and governed — it’s just a fun feature, not a strategic value driver. This includes Adobe Workfront, the connective tissue among the Adobe tools and all of IBM marketing.

Government 64

Government Ecosystems Collaboration 64

IBM Business Partners

JANUARY 24, 2024

The test can be run manually or with automated tools through the lens of a specific course of action, or pen testing methodology. Ethical hackers may also provide malware analysis, risk assessment, and other hacking tools and techniques to fix security weaknesses rather than cause harm. What is penetration testing?

Engineering 80

Engineering Government Collaboration 80

IBM Business Partners

JUNE 30, 2023

To achieve hiring goals, companies are reevaluating their recruitment processes—identifying inefficiencies and opportunities where artificial intelligence (AI) and automation can make the processes more attractive for candidates and employees. This can be handled by HR staff or members of the recruitment team.

Legal 58

Legal 58

IBM Business Partners

AUGUST 14, 2023

Executives surveyed estimate that 40% of their workforce will need to reskill as a result of implementing AI and automation over the next three years. Respondents also report that building new skills for existing employees is a top talent issue. Automating bad processes won’t make them better. That could translate to 1.4

Banking 75

Banking Finance Engineering 75

IBM Business Partners

JUNE 2, 2023

Automate routine tasks to free up time to provide personalized services and build relationships with families. Empower caseworkers with online tools to collaborate with colleagues and access knowledge repositories. Provide quick and transparent services to ease stress and frustration in times of need.

Co-Alliance 88

Co-Alliance Channels and alliances Ecosystems Engineering 88

PLM Alliances

APRIL 12, 2023

Channel incentive management is crucial to maintaining and growing a successful partner network. Implementing an effective channel incentive program motivates and rewards your partners, increasing sales, improving partner loyalty, and enhancing overall performance.

Legal 52

Legal Successful channels 52

Channel Insider

FEBRUARY 9, 2022

EPAM Systems is a global software engineering services company with three decades of consistent growth and a recent placement in our top enterprise IT channel partners. Read more: A Good Partner Portal is Key to Channel Sales. Table Of Contents. EPAM Solutions and Specialties. Consulting and Design for Infrastructure.

Partnering capability and readiness 77

Partnering capability and readiness Channels and alliances Engineering Life science 77

Impact

JUNE 23, 2022

This search process opens opportunities for you to use SaaS marketing channels , such as referral-based partnerships — placing you above the competition. This search process opens opportunities for you to use SaaS marketing channels , such as referral-based partnerships — placing you above the competition. Get my free ebook.

59

59

PLM Alliances

FEBRUARY 23, 2023

Are you receiving pressure from your channel chief or executive team to improve partner experience (PX) and ecosystem engagement, but don’t have the funding to hire a PX lead or invest in additional systems? Learn more about why this is important in our channel automation Channel Chat !)

Ecosystems 52

Ecosystems Utilities 52

PLM Alliances

APRIL 26, 2023

We recently teamed up with Zift Solutions to share tips on improving the channel partner experience (PX). From Josh Medeiros, Zift’s Head of Client Solutions, and Raegan Wilson, our VP of Ecosystems Consulting, h ere are our five top ways to add value to your PX and ensure your partner program is best-in-class.

Utilities 52

Utilities Ecosystems Channel management 52

Impact

SEPTEMBER 26, 2023

As 2024 approaches, this channel is taking a larger piece of the marketing pie due to its low customer acquisition cost (CAC) and higher return. It’s a powerful tool that can supercharge your referral marketing. It’s no surprise referral marketing is a rising force for brand promotion. Embrace the mobile-first approach.

Credit 105

Credit Collaboration Retail 105

Impact

APRIL 13, 2022

But to benefit from the affiliate channel, it helps to hear from the experts. These publishers could include large platforms such as Buzzfeed — or smaller blogs, review sites, influencers, and more. Corkcicle approached WITHIN to build a lucrative affiliate channel using impact.com’s platform. Affiliate marketing in practice.

Partnership management 98

Partnership management 98

Impact

DECEMBER 1, 2023

These top industry experts shared their wisdom on Cloud Software Association’s insightful podcast: Why (and How) to Build a B2B Affiliate Marketing Program Want to jump straight to the podcast episode? Their products appeal to a specific niche, such as software for marketers or tools for accountants.

Collaboration 98

Collaboration Strategic partnership Ecosystems Partnership management 98

IBM Business Partners

MARCH 29, 2024

Customer retention must be a top priority for leaders of any company wanting to remain competitive. That way organizations can target existing customers across various channels, reminding them of their solutions and encouraging those customers to upgrade or purchase new ones. The calculation is that simple.

Value creation 64

Value creation Banking Retail Engineering 64

Impact

NOVEMBER 23, 2023

While channel partnerships allow partners to handle sales for you, affiliate-type programs drive performance directly tied to results without giving up control of your brand. When your channel teams may have to juggle relationships, affiliate partnerships sit with your growth and demand gen teams. Increased brand awareness.

Credit 52

Credit Collaboration Finance Integration partnership 52

Jake Jorgovan

FEBRUARY 26, 2024

To solve this issue, we’ll take you through the top 30 corporate enterprise SEO agencies equipped to elevate your online presence. Market Brew: An AI-driven SEO platform offering predictive modeling and optimization tools to effectively forecast and enhance search engine rankings. Leverage advanced tools and analytics.

Retail 130

Retail Engineering Finance Fintech 130

Mindmatrix

JULY 5, 2023

To address this complexity, vendors must tailor their tools and assistance to meet the needs of each partner persona. Examples of support include landing pages , email campaigns , social media content , lead scoring and nurturing tools , and a comprehensive 360-degree view of leads.

Utilities 40

Utilities Ecosystems Collaboration 40

IBM Business Partners

MAY 26, 2023

According to a report on mapping the cloud maturity curve from the EIU , 48% of industry executives said cloud has improved data access, analysis and utilization, 45% say cloud has sped up delivery of new IT services and capabilities, and 44% say cloud has expanded sales channels across digital avenues.

Life science 79

Life science Utilities Engineering Government 79

Channel Incentive Best Practices

NOVEMBER 26, 2020

In part one of this blog series on Channel Data, we took a broad look at the need for a Channel Data Strategy along with POS Data – what it is, how to collect it and what to do with it! This third chapter looks at how a channel data strategy can bring a dramatic improvement to your channel performance.

Ecosystems 98

Ecosystems Engineering 98

IBM Business Partners

APRIL 14, 2023

To address these challenges, Al Rabie partnered with 1Direction Global, a top solution provider in Financial and Operational Performance Management and Consulting, and a Gold Business Partner with IBM since 2018. The world of business demands the right decisions to succeed. This partnership has proven to be long-lasting.

Engineering 72

Engineering Finance Collaboration 72

IBM Business Partners

NOVEMBER 30, 2023

The success of any organization relies on its ability to attract, retain and develop top talent. Provide them with tools to share positive experiences on their personal social media accounts and professional networks. Talent acquisition strategy involves the use of various recruitment methods, technologies and practices.

Utilities 68

Utilities Construction Legal 68