Magnetrix

MARCH 11, 2021

Channel sales slowed; or crashed; dramatically, and both vendors and channel partners found their established partner programs ill-equipped to cope with the fallout. With market indicators pointing to partner-centricity as the key to success, here are seven essential steps to building a highly-profitable channel sales strategy.

Channels and alliances 98

Channels and alliances Channel strategies Successful channels Ecosystems 98

Tackle.io

MAY 11, 2023

In the early days of Cloud Marketplaces, both ISVs and channel partners wrestled with ambiguity over how the Marketplace would affect software sales. For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating. What role would the reseller play?

Channels and alliances 52

Channels and alliances Ecosystems Finance System integrators 52

Tackle.io

MAY 11, 2023

In the early days of Cloud Marketplaces, both ISVs and channel partners wrestled with ambiguity over how the Marketplace would affect software sales. For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating. What role would the reseller play?

Channels and alliances 52

Channels and alliances Ecosystems Finance System integrators 52

PLM Alliances

MARCH 29, 2023

Kate Caday and Ryan Hasson – leaders of ecosystem strategy and automation at Spur Reply – (virtually) sat down to discuss some simple ways to optimize the partner experience without incremental investments. Transcript of the conversation MIKALA FLYNN (WEBINAR HOST) : Hello everyone. Thanks for joining our webinar.

Ecosystems 52

Ecosystems Channels and alliances System integrators Alliance strategy 52

Impartner

MAY 28, 2020

New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Channel management 52

Channel Incentive Best Practices

SEPTEMBER 10, 2020

Channel Mechanics is delighted to announce registration for their forthcoming Webinar: “ Accelerate Channel Revenue with Smarter Program Choices ” with guest speakers, Natalia Vianden , Director Global Channel Programs at Extreme Networks, A.J. Natalia Vianden is the Director Global Channel Programs at Extreme Networks.

Channels and alliances 52

Channels and alliances System integrators High tech Finance 52

Channel Incentive Best Practices

JULY 6, 2021

One of the most popular channel programs to offer to Partners is that of Deal Registration. However, in today’s channel ecosystems, Deal Registration programs cannot be deployed in isolation from other programs in your overarching Channel GTM strategy. Kate Price, Global Channel Operations Manager, Extreme Networks.

Channels and alliances 97

Channels and alliances Global alliance System integrators Banking 97

PLM Alliances

OCTOBER 23, 2022

Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channel management and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. Channel Chats Episode 2: Partner Insights From a Cloud Leader.

Channels and alliances 40

Channels and alliances Partnering capability and readiness Channel strategies Ecosystems 40

PLM Alliances

APRIL 15, 2023

Introduction Effective channel management is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channel management, its core disciplines, and best practices.

Channel strategies 52

Channel strategies Channel management Successful channels Collaboration 52

Mindmatrix

MARCH 28, 2023

From the partner’s perspective, it helps them market better and drive more sales revenue, while the vendors enjoy higher partner engagement, better partner mindshare and ultimately, generate more revenue from their channel ecosystem.”

Channels and alliances 40

Channels and alliances Co-Alliance Ecosystems Marketing alliance 40

PLM Alliances

MARCH 3, 2022

Partner programs allow you to engage with your partner ecosystem at scale; therefore, your investment into your programs can potentially yield significant results in partner engagement, capability growth, increased capacity, and customer value add. Increased access to your field and other partners in the ecosystem. Sandbox access.

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Credit Legal 52

PLM Alliances

MARCH 3, 2022

Partner programs allow you to engage with your partner ecosystem at scale; therefore, your investment into your programs can potentially yield significant results in partner engagement, capability growth, increased capacity, and customer value add. Increased access to your field and other partners in the ecosystem. Sandbox access.

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Credit Legal 52

Tackle.io

MAY 20, 2021

Michael Bull , Director of Strategic Alliances for Fivetran, and Eric Elias , Operations Lead at Astronomer, joined Tackle COO Sanjay Mehta for a webinar all about Organizing for Success with Cloud Marketplaces. . Marketplace now sits within our alliances team, which lives in the sales organization,” Michael said.

Channels and alliances 59

Channels and alliances Legal Finance Strategic alliances 59

PLM Alliances

JANUARY 9, 2024

It empowers channel partners with the knowledge, resources, and support they need to sell and promote a company's products or services effectively. By investing in partner sales enablement, businesses can tap into the full potential of their partner ecosystem, driving accelerated revenues and growth.

Channel management 52

Channel management Ecosystems Strategic partnership Collaboration 52

Tackle.io

OCTOBER 20, 2023

Essentially, ISVs that build a Cloud GTM strategy as part of the fabric of how they do business will be better equipped to take advantage of the Cloud Provider ecosystem and weather economic storms as they (inevitably) arise. Nowadays, customers are educating themselves through documentation, videos, and webinars.

Co-Alliance 64

Co-Alliance Channels and alliances Engineering Ecosystems 64

PLM Alliances

APRIL 4, 2023

It empowers channel partners with the knowledge, resources, and support they need to sell and promote a company's products or services effectively. By investing in partner sales enablement, businesses can tap into the full potential of their partner ecosystem, driving accelerated revenues and growth.

Ecosystems 52

Ecosystems Strategic partnership Collaboration 52

Tackle.io

APRIL 27, 2021

Lots of you joining the webinar, so thanks for tuning in today. So thank you, everybody, for joining this tackle webinar today. So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Sounds good.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Engineering 52

Mindmatrix

APRIL 1, 2024

Establish an open communication channel by creating a feedback loop with partners. Collaboration Framework: Define the framework for collaboration, including communication channels, decision-making processes, and conflict resolution mechanisms. Foster trust and transparency to lay the foundation for a successful partnership.

Partnership strategies 52

Partnership strategies Conflict resolution and communication Co-Alliance Ecosystems 52

Tackle.io

DECEMBER 21, 2023

By unlocking the full potential of Tackle’s Cloud GTM Platform and learning how these key features support your strategy, ISVs can navigate the complex cloud ecosystem with precision and agility. Our Coaches offer tailored enablement sessions for your field sellers, exploring how to best leverage Cloud GTM as a channel.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Finance 52

Tackle.io

OCTOBER 27, 2021

A lot of times that owners sits in a partnership or alliances role. I joined the company in the summer of this year, so July timeframe, and obviously now the task I have is to figure out the ecosystem vision and strategy and how we’re going to go to market and scale and leverage are the two words time and again.

Channels and alliances 52

Channels and alliances Legal Ecosystems Banking 52

Tackle.io

JULY 13, 2023

In the simplest terms, Cloud GTM is the strategy a software company employs to leverage Cloud Provider ecosystems to drive lift to their revenue strategy. Learn more: Infographic: The Dawn of a New Go-to-Market Age With Cloud GTM, software sellers leverage the Cloud Provider ecosystems (AWS, Google, and Microsoft) to drive revenue.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Finance 52

Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Reach out to all of the ecosystems,” she said.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Reach out to all of the ecosystems,” she said.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

MARCH 23, 2022

Lauren Newby: (silence) Lauren Newby: A few seconds as I see a few more people jumping in to join us here for the webinar today. Lauren Newby: So just a quick shout out, you’ve already signed up for this webinar, but what are we talking about today? I joined Tugboat Logic as a VP of alliances and channels since early 2021.

Co-Alliance 52

Co-Alliance Channels and alliances Finance Engineering 52

Tackle.io

JUNE 9, 2023

Although Cloud Marketplaces — and your listing — are an essential part of the revenue puzzle, they’re actually pieces of a larger Cloud go-to-market strategy, which is a strategy for leveraging the Cloud Provider ecosystems to drive revenue. Read more: What Is Cloud Go-to-Market?

Co-Alliance 98

Co-Alliance Channels and alliances Strategic partnership Ecosystems 98

Tackle.io

OCTOBER 27, 2021

I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. Sanjay Mehta: I think the only thing that freaks me out, more than that image, John, is the fact that my dog is make your dog bark during the webinar. But really early in cloud, back in the 2012 timeframe.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Tackle.io

SEPTEMBER 1, 2021

Otherwise, enjoy the webinar and we’ll talk soon. And Erika knows that I hate presentations, so she always does me a solid and doesn’t make me go through slides whenever I do webinars. So, if you’re a student of Tackle webinars, you know I rarely am flipping through slides. Don Addington: Thanks, Erika.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Engineering 52

Tackle.io

SEPTEMBER 22, 2021

I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. Sanjay Mehta: I think the only thing that freaks me out, more than that image, John, is the fact that my dog is make your dog bark during the webinar. But really early in cloud, back in the 2012 timeframe.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Magnetrix

APRIL 7, 2022

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. What should channel partners do to maintain a mutually beneficial relationship? Running a successful channel program. Kathleen Phillips’ background in channel sales. Conclusion. Digital River.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

Tackle.io

AUGUST 31, 2022

Thanks, Paul, and great to see you on the webinar by the way. I don’t know who’s on this call per se, but let’s say you’re a channel alliances person and you were tasked with an MBO earlier this year that said, you need to get us on the GCP marketplace. And thanks for thinking our webinar was helpful.

Finance 52

Finance Credit Co-Alliance Utilities 52

Tackle.io

AUGUST 31, 2022

Thanks, Paul, and great to see you on the webinar by the way. I don’t know who’s on this call per se, but let’s say you’re a channel alliances person and you were tasked with an MBO earlier this year that said, you need to get us on the GCP marketplace. And thanks for thinking our webinar was helpful.

Finance 52

Finance Credit Co-Alliance Utilities 52

Tackle.io

SEPTEMBER 12, 2022

She’s the head of VC & startup ecosystems for the Americas at Google Cloud. Like me, lots of time in kind of the go-to-market channel sales world, including great companies like GitHub and Twistlock, which is now part of Palo Alto and ExtraHop, which had an equity event, what, about a year ago, I think, give or take?

Credit 52

Credit Co-Alliance Ecosystems Channels and alliances 52