CGS

AUGUST 10, 2021

CGS-sponsored session on how best to manage, monetize and uncomplicate channel partnerships. Guest speaker Jay McBain, Principal Analyst – Channels, Partnerships & Alliances at Forrester Research, will lead a discussion on driving incremental growth from the mid-market, outlining a blended strategy.

Channels and alliances 52

Channels and alliances Ecosystems Government 52

PLM Alliances

APRIL 26, 2023

We recently teamed up with Zift Solutions to share tips on improving the channel partner experience (PX). Do you have outdated webinar invites in the portal? Your entire channel team should ensure that they can hit the timelines that are set for the partners and make adjustments where necessary. Remove them.

Utilities 52

Utilities Ecosystems Channel management 52

Magnetrix

MARCH 11, 2021

Channel sales slowed; or crashed; dramatically, and both vendors and channel partners found their established partner programs ill-equipped to cope with the fallout. With market indicators pointing to partner-centricity as the key to success, here are seven essential steps to building a highly-profitable channel sales strategy.

Channels and alliances 98

Channels and alliances Channel strategies Successful channels Ecosystems 98

ISTO / IEEE

JUNE 10, 2022

by Michelle Hunt, Director, Alliance Management Operations, ISTO. As a federation of member programs consisting of consortia, alliances, and trade groups, ISTO offers world class support for collectives who are standardizing technical solutions that improve technology or development for industry ecosystems. IEEE SA Open Source program.

Channels and alliances 130

Channels and alliances Alliance management Ecosystems Collaboration 130

Tackle.io

AUGUST 26, 2021

Software companies adopting the Cloud Marketplaces as a go-to-market channel are seeing tremendous value from their sales and alliances teams working as one. You can also listen in to the full webinar right here. Deploy Cloud Specialists We’ve recently seen an emergence of cloud specialists in alliances teams.

Channels and alliances 52

Channels and alliances Alliance partnership Collaboration 52

Tackle.io

AUGUST 26, 2021

Software companies adopting the Cloud Marketplaces as a go-to-market channel are seeing tremendous value from their sales and alliances teams working as one. You can also listen in to the full webinar right here. . We’ve recently seen an emergence of cloud specialists in alliances teams. Set the Tone for Team Spirit .

Channels and alliances 52

Channels and alliances Alliance partnership Collaboration 52

Channel Incentive Best Practices

SEPTEMBER 10, 2020

Channel Mechanics is delighted to announce registration for their forthcoming Webinar: “ Accelerate Channel Revenue with Smarter Program Choices ” with guest speakers, Natalia Vianden , Director Global Channel Programs at Extreme Networks, A.J. Natalia Vianden is the Director Global Channel Programs at Extreme Networks.

Channels and alliances 52

Channels and alliances System integrators High tech Finance 52

Tackle.io

MAY 11, 2023

In the early days of Cloud Marketplaces, both ISVs and channel partners wrestled with ambiguity over how the Marketplace would affect software sales. For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating. What role would the reseller play?

Channels and alliances 52

Channels and alliances Ecosystems Finance System integrators 52

Tackle.io

MAY 11, 2023

In the early days of Cloud Marketplaces, both ISVs and channel partners wrestled with ambiguity over how the Marketplace would affect software sales. For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating. What role would the reseller play?

Channels and alliances 52

Channels and alliances Ecosystems Finance System integrators 52

Impartner

MAY 28, 2020

New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Channel management 52

Magnetrix

NOVEMBER 18, 2021

Margolis of SAP Channel Maven Consulting & Spark Your Channel. Channel partners need ongoing attention from vendors. 1st Consideration: Channel partner training, support and feedback. Should vendors be supporting their channel partners? Can I regain a channel partner's trust after losing them?

Channels and alliances 96

Channels and alliances Channel strategies Growth partners 96

Channel Incentive Best Practices

JULY 6, 2021

One of the most popular channel programs to offer to Partners is that of Deal Registration. However, in today’s channel ecosystems, Deal Registration programs cannot be deployed in isolation from other programs in your overarching Channel GTM strategy. Kate Price, Global Channel Operations Manager, Extreme Networks.

Channels and alliances 97

Channels and alliances Global alliance System integrators Banking 97

PLM Alliances

MARCH 29, 2023

Kate specializes in initiatives related to SaaS and cloud ecosystem management, partner and alliance strategy, incentives and program design, and organizational assessment and transformation. Transcript of the conversation MIKALA FLYNN (WEBINAR HOST) : Hello everyone. Thanks for joining our webinar. KATE : Excellent.

Ecosystems 52

Ecosystems Channels and alliances System integrators Alliance strategy 52

PLM Alliances

OCTOBER 23, 2022

Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channel management and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. Channel Chats Episode 2: Partner Insights From a Cloud Leader.

Channels and alliances 40

Channels and alliances Partnering capability and readiness Channel strategies Ecosystems 40

PLM Alliances

APRIL 15, 2023

Introduction Effective channel management is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channel management, its core disciplines, and best practices.

Channel strategies 52

Channel strategies Channel management Successful channels Collaboration 52

PLM Alliances

APRIL 12, 2023

Channel capacity planning is vital for any business seeking to leverage its partnerships for revenue growth and sustainability. Effectively managing your partner channels can lead to a predictable and consistent revenue stream. This process helps optimize resource allocation and aligns your partner channels with your objectives.

Channel management 52

Channel management Utilities Collaboration IT partnerships 52

Magnetrix

FEBRUARY 2, 2022

PRM, or partner relationship management , is another type of software used by companies with partner programs , which are established for facilitating the execution of their channel sales. They would use a PRM to manage all the data they have on their channel partners (i.e. Is PRM similar to CRM? ” - Gartner.

Channels and alliances 80

Channels and alliances Strategic partnership Channel management 80

Tackle.io

JANUARY 24, 2023

[link] As Cloud Marketplaces become a key revenue generating channel, it is vital to build a Cloud GTM strategy that extends beyond just alliances to also include finance and revenue teams.

Finance 52

Finance Channels and alliances 52

Channel Incentive Best Practices

MAY 13, 2021

The last couple of years have seen an influx of new types of partner in to the IT channel. This was one of the topics under discussion on our recent webinar: ‘Modernizing Incentive Programs for Today’s Channel’. Download the full webinar on-demand: “ Modernizing Incentive Programs for Today’s Channel ”.

Channels and alliances 58

Channels and alliances Channel strategies 58

Tackle.io

DECEMBER 21, 2023

When asked about using Tackle automation to scale, Lindsay Bregman, CrowdStrike’s Manager of Cloud & Tech Ecosystem Alliance Ops said, “We need to be able to scale quickly and Tackle has really been a fantastic partner to help us get there at the volume of transactions that we do. Customized enablement to drive sales efficiency.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Finance 52

Tackle.io

MAY 20, 2021

Michael Bull , Director of Strategic Alliances for Fivetran, and Eric Elias , Operations Lead at Astronomer, joined Tackle COO Sanjay Mehta for a webinar all about Organizing for Success with Cloud Marketplaces. . Marketplace now sits within our alliances team, which lives in the sales organization,” Michael said.

Channels and alliances 59

Channels and alliances Legal Finance Strategic alliances 59

Tackle.io

JULY 13, 2023

Additionally, C-suite support makes it much easier to break down silos and get your alliances , revenue , finance , and other teams talking — another important facet of a successful Cloud GTM strategy. The plan should include key KPIs, along with processes for aligning key stakeholders—notably sales, finance, marketing, and alliances.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Finance 52

Tackle.io

FEBRUARY 26, 2021

Tackle recently hosted a webinar to explore the ways cloud is disrupting B2B software sales and how to take full advantage of the revolution. There are many new considerations for software companies to figure out with this channel,” he added. Enterprise software sales are projected to reach $505.7B Participants included: .

Channels and alliances 59

Channels and alliances Co-Alliance Construction Legal 59

Mindmatrix

MARCH 28, 2023

From the partner’s perspective, it helps them market better and drive more sales revenue, while the vendors enjoy higher partner engagement, better partner mindshare and ultimately, generate more revenue from their channel ecosystem.”

Channels and alliances 40

Channels and alliances Co-Alliance Ecosystems Marketing alliance 40

PLM Alliances

APRIL 19, 2023

Some strategies for effective collaboration include: Joint webinars : Co-host with your partners to highlight your offerings, share industry insights, and generate leads. Deal registration : Implement a deal registration system to protect partners' investments in customer relationships and avoid channel conflict.

Channel management 52

Channel management Collaboration Construction 52

PLM Alliances

APRIL 24, 2024

Our subject matter experts specifically work across marketing, operations, channels, and data and application design, ensuring all components of the go-to-market motion are functionally intertwined. We view RevOps as a critical staple of your go-to-market strategy. Wondering about how to take the next step in your RevOps journey?

Collaboration 52

Collaboration System integrators Government 52

PLM Alliances

MARCH 3, 2022

onboarding, finding details on rebates, identifying quarterly accelerators, registering for a product launch webinar) and implementing AI to optimize search and recommend resources to partners based on their engagement level. Make the online experience for partners a competitive advantage by regularly testing core user paths (e.g.

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Credit Legal 52

PLM Alliances

MARCH 3, 2022

onboarding, finding details on rebates, identifying quarterly accelerators, registering for a product launch webinar) and implementing AI to optimize search and recommend resources to partners based on their engagement level. Make the online experience for partners a competitive advantage by regularly testing core user paths (e.g.

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Credit Legal 52

Tackle.io

MARCH 18, 2021

For instance, Forrester projects that by 2023 17% of the $13 trillion global B2B spend will flow through ecommerce and Marketplaces—representing a $2 trillion shift away from traditional direct sales channels. Adding a new go-to-market sales channel is a significant undertaking, it’s best to advertise it as such.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Strategic partnership 52

Tackle.io

MAY 4, 2021

Tackle recently completed a three-part webinar series examining the keys to success for sellers at different stages of their Cloud Marketplace maturity. Will Hornkohl, VP of Alliances at Nasuni. Shelly Landsmann, VP of International Sales & Global Alliances at Sisense . Participants included: . John Jahnke, CEO, Tackle.

Co-Alliance 52

Co-Alliance Channels and alliances Global alliance Credit 52

Mindmatrix

APRIL 1, 2024

Establish an open communication channel by creating a feedback loop with partners. Collaboration Framework: Define the framework for collaboration, including communication channels, decision-making processes, and conflict resolution mechanisms. Foster trust and transparency to lay the foundation for a successful partnership.

Partnership strategies 52

Partnership strategies Conflict resolution and communication Co-Alliance Ecosystems 52

PLM Alliances

OCTOBER 18, 2023

Ultimately, the goal of adopting a RevOps-centric business model is to closely align and integrate sales, marketing, channels, and customer success units for repeatable revenue growth and profitability. Every organization is unique, and therefore each RevOps approach will be slightly different. It also helps to leverage experts.

Co-Alliance 52

Co-Alliance Channels and alliances 52

PLM Alliances

JANUARY 9, 2024

It empowers channel partners with the knowledge, resources, and support they need to sell and promote a company's products or services effectively. Offering Flexible Training Options : Provide multiple training formats, such as online courses, webinars, and in-person workshops, to accommodate different learning preferences and schedules.

Channel management 52

Channel management Ecosystems Strategic partnership Collaboration 52

Tackle.io

OCTOBER 20, 2023

Our cloud business has been mainstreamed into our alliance’s organization, and it’s just a core part of the DNA of our go-to-market,” said Jessica. Nowadays, customers are educating themselves through documentation, videos, and webinars. “It’s not a ‘one and done’ thing.”

Co-Alliance 64

Co-Alliance Channels and alliances Engineering Ecosystems 64

PLM Alliances

APRIL 20, 2023

Select appropriate marketing channels : Choose the right mix of marketing channels, such as email, social media, and events, to deliver personalized content to target accounts effectively. Webinars and virtual events : Organize webinars and events specifically tailored to the interests of your target accounts.

Collaboration 52

Collaboration Utilities 52

CoSell

SEPTEMBER 30, 2020

Yet, it often includes virtual events, online tradeshows, webinars, blogs, case studies, educational offerings, co-selling, and ready-to-go email sequences. This person can organize marketing campaigns that support the partner in ways they couldn’t achieve individually. This varies across industries. Listen closely. Listen intently.

Co-Alliance 130

Co-Alliance Channels and alliances Collaboration Energy 130

Tackle.io

NOVEMBER 30, 2020

While the enthusiasm around Cloud Marketplaces is encouraging, the channel isn’t a one-way ticket to easy sales. Udi Nachmany, VP Cloud Alliances at Snyk , shared that in his company’s early days on Marketplace, “the company was moving so fast and the business case for Marketplace wasn’t proven, so I needed to prove the “why.”. “We

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Legal 52